New mandate

Name the buyer and the candidates. Simpatico resolves every name in Qloo, ranks the universe against the buyer’s audience, analyses the shortlist on six metrics, debates it and acts. Only brand names are sent to Qloo: no personal data, ever.

Load an example:

Deal type

M&A bolt-on

Two-way affinity and taste overlap weigh most.

Licensing / co-brand

Cross-domain culture and geographic footprint weigh more.

VC thesis

Momentum carries 30% of the score.

Buyer audienceBuyer brandResolved against Qloo’s brand catalogue; ambiguous names come back as confirm chips.Proxies (optional, up to 6)A brand alone is a thin signal; its flagship brands enrich the audience.Title (optional)

Universe

Upload CSV (first column)0 brand(s)

Also let Qloo discover brands the buyer’s audience already over-indexes on

Screen settingsShortlist sizeMomentum as-of (optional)Defaults to 1 Oct 2025: Qloo’s trending series is flat after mid-October 2025, so a later date shows momentum as not measured.

Skip brands Qloo lists under the buyer’s parent companySkip brands owned by another group (not acquirable or venture-stage; off by default for licensing)