Approvals

Hello Nike team,

We are reaching out from the Chicago Bulls partnerships team to explore whether a licensing or co-branded collaboration might be worth a conversation. Our aggregate audience data shows a strong affinity between Bulls fans and the Nike brand, with that affinity holding across music, TV, film and podcasts. Basketball storytelling also stands out, with strong audience interest in The Last Dance, a docuseries closely tied to the Bulls.

We would welcome a short call to learn how your team thinks about partnerships like this and whether there is a fit to explore further. We are happy to share more context at your convenience.

Best,
Chicago Bulls partnerships

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Hi Vuori team, we're reaching out from Simpatico deal desk to request a short introductory conversation about an investment thesis built around the HOKA audience. In aggregate audience affinity data, cross-domain agreement looks strong in TV and podcasts. The TV pattern sits slightly above the shortlist average, while podcasts are roughly in line with it. Overall cross-domain agreement is modestly above the shortlist average. These are aggregate signals, not claims about individual people or what any customer will do. We would welcome hearing how you think about your community and where you see the brand's audience heading. Would a brief call in the coming weeks work for your team? Best, Simpatico deal desk

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Hi Janji team,

We are the Simpatico deal desk, and we came across Janji while studying how running-focused audiences engage with brands in the performance footwear and apparel space. The overlap with the audience that gravitates toward HOKA caught our attention, and we would welcome the chance to learn more about how you think about your own community.

Would you be open to a short introductory call in the coming weeks? We are interested in hearing your perspective on growth, your customers, and where you see the most room to build. There is no agenda beyond getting to know each other.

Thank you for your time, and we look forward to hearing from you.

Best,
Simpatico deal desk

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Hello Mitchell & Ness team,

We're reaching out from the Los Angeles Dodgers partnerships group to explore whether a co-branded or licensing collaboration might be worth a conversation. In aggregate audience affinity data, we see strong overlap across music, TV, film and podcasts, with shared audience affinity for the series Ballers standing out in television. Your brand momentum also appears to be building, which suggests audience affinity may be strengthening rather than fading. Both audiences over-index among older adult age groups, a shared profile we find encouraging.

We'd welcome a short call to learn what you're focused on this year and whether a collaboration idea could fit. No terms are proposed here, and we're happy to keep things exploratory.

Best regards,
Los Angeles Dodgers partnerships

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Hi Cotopaxi team,

We're exploring an investment thesis built around the HOKA audience, and Cotopaxi stood out on our shortlist.

A few things caught our attention in aggregate audience affinity data. Your geographic footprint is a particular strength: the audience overlap by region and metro sits well above the other brands we're looking at, with shared strongholds like Minneapolis where both audiences over-index. The taste-profile overlap is also stronger than average, and fewer of HOKA's top tastes are missing from Cotopaxi's audience profile than is typical. Overall, Cotopaxi edges above the shortlist on our combined view, with solid data coverage.

We'd welcome a short introductory conversation to learn how you think about your audience and where you're headed. Would you be open to a call in the coming weeks?

Warm regards,
Simpatico deal desk

Withdrawn: the deal is no longer ADVANCE (now WATCH after run_ad163f9603fe42cc99d1).

Hi Whoop team,

We're exploring an investment thesis built around the HOKA audience, and Whoop stood out on our shortlist. We wanted to reach out directly.

In aggregate audience-affinity data, the overlap looks unusually strong in both directions: HOKA's audience over-indexes on Whoop, and Whoop's audience shows a similar affinity back toward HOKA. The shared taste carries across domains as well, especially music, where both audiences lean toward artists like Zach Bryan. The demographic profiles line up closely too, with a comparable male skew and much of HOKA's defining interest set reflected in the overlap.

These are aggregate patterns rather than claims about individual customers, but they made us curious to learn how you think about your community and where you're headed.

Would you be open to a brief introductory call in the coming weeks?

Warm regards,
Simpatico deal desk

Withdrawn: the deal is no longer ADVANCE (now WATCH after run_ad163f9603fe42cc99d1).

Hi Janji team,

We're exploring an investment thesis built around the HOKA audience, and Janji stood out on our shortlist.

In aggregate audience data, Janji's taste profile shares a meaningful set of tags with HOKA's, and that overlap sits above our shortlist average. Music and film affinities line up well too. The audience over-indexes on outdoor documentaries like The Dawn Wall. Geographically, the metro footprints overlap more than most brands we looked at.

These are aggregate audience affinities, not claims about individual customers. We'd value hearing how you think about your community and where you're headed.

Would you be open to a short introductory call in the coming weeks? We're happy to work around your schedule.

Warm regards,
Simpatico deal desk

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Hi Strava team,

I'm reaching out from Simpatico about an investment thesis we're developing around the HOKA audience, and Strava stands out on the dimensions we've measured.

Using Qloo's aggregate audience affinity data, the HOKA and Strava audiences appear to concentrate in overlapping markets, with a positive metro-level affinity correlation where most of our shortlist runs negative. Cross-domain agreement is also strong, especially in TV, film and podcasts, where both audiences over-index on endurance-adjacent titles like The Dawn Wall and The Rich Roll Podcast. Overall, Strava scores as a relatively strong candidate on our shortlist, with broad coverage.

These are aggregate signals rather than conclusions, and we'd value your perspective on them. Would you be open to a brief introductory call in the coming weeks?

Warm regards,
Simpatico deal desk

Withdrawn: the deal is no longer ADVANCE (now WATCH after run_ad163f9603fe42cc99d1).

Hi Mitchell & Ness team,

We're reaching out from the Dodgers partnerships group because your brand keeps rising to the top as we look at potential licensing and co-branded collaborations.

Aggregate audience-affinity data shows a notably close fit between our audiences. Both over-index on hip hop, rap and R&B, and the overlap extends into TV, film and podcasts, with Ballers standing out as a strong shared affinity. The aggregate age and gender skews of our audiences also point in a similar direction, more closely than most brands we've reviewed.

That alignment suggests real cultural adjacency, and we'd love to explore what a collaboration could look like, whether heritage apparel, content or something else entirely.

Would you be open to a short intro call in the coming weeks?

Best,
Los Angeles Dodgers partnerships

Approved 2026-10-26 17:15 UTC and delivered to the sandbox inbox (sandbox: intended recipient not contacted).

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Hi Strava team,

We're exploring an investment thesis built around the HOKA audience, and Strava stands out on our shortlist. I wanted to reach out to see if you'd be open to an introductory conversation.

A few things caught our attention in aggregate audience affinity data. Agreement across cultural domains is stronger than the shortlist average, especially in TV, film and podcasts, where both audiences over-index on endurance-adjacent titles like The Dawn Wall and The Rich Roll Podcast. Taste profiles overlap more closely than for other companies we're looking at. The aggregate audiences also appear to concentrate in overlapping metro markets.

We'd love to hear how you think about your community and where you're headed. No agenda beyond getting to know each other. Would a short call in the coming weeks work?

Warm regards,
Simpatico deal desk

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Hi Whoop team,

We're exploring an investment thesis built around the HOKA audience, and Whoop stood out in our aggregate audience data.

A few things caught our eye. Audience affinity runs strongly in both directions: HOKA's audience over-indexes on Whoop, and Whoop's audience shows similar affinity back toward HOKA. Demographic alignment is above our shortlist average, with both audiences skewing male to a similar degree, and much of the taste profile overlaps. Geographically, the pattern is unusually consistent, and several metros, led by Birmingham, show strong aggregate Whoop affinity with what looks like white space.

These are aggregate patterns, not conclusions, and we'd value your perspective on what's behind them. Would you be open to a short introductory call in the coming weeks?

Warm regards,
Simpatico deal desk

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Hi Cotopaxi team,

We're exploring an investment thesis built around the HOKA audience, and Cotopaxi stood out in our aggregate audience-affinity work.

A few things caught our attention. Geographically, your audience and HOKA's share strongholds well above our shortlist averages, with metros like Minneapolis where both over-index. Taste-profile overlap is also stronger than typical, with fewer of HOKA's top tastes missing from your audience profile. And the affinity carries across domains: both audiences lean toward adventure documentaries like The Dawn Wall, along with shared music tastes.

These are aggregate signals, not conclusions, and we'd value hearing how you see your community and where you're headed. Would you be open to a short introductory call in the coming weeks?

Warm regards,
Simpatico deal desk

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Hi Janji team,

We're exploring an investment thesis built around the HOKA audience, and Janji stood out in our work.

In aggregate audience affinity data, the Janji audience over-indexes on HOKA, and the affinity holds strongly in both directions, above the average of our shortlist. HOKA also appears as the top driver in Janji's aggregate affinity profile. The overlap extends beyond running: music and film affinities align well, with shared interest in outdoor documentaries like The Dawn Wall, and the taste profiles share a meaningful set of tags.

These are aggregate signals, not claims about individual customers, but they made us want to learn how you think about your community and where the brand is headed.

Would you be open to a short introductory call in the coming weeks?

Warm regards,
Simpatico deal desk

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Hi Mitchell & Ness team,

We're reaching out from the Dodgers partnerships team because some aggregate audience data caught our eye. Compared with others on our shortlist, our audiences show unusually similar age and gender skews, and the overlap extends into culture: shared audience affinity runs high for Ballers across TV, film and podcasts, and in music both audiences over-index on artists like Curren$y and The Notorious B.I.G.

These are aggregate affinities, not a forecast, but they suggest a natural cultural adjacency between heritage Dodgers style and what you do so well. We'd love to explore whether a licensing or co-branded collaboration could make sense for both sides.

Would you be open to a short intro call in the coming weeks?

Best,
Los Angeles Dodgers partnerships

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Hi Mitchell & Ness team,

I work with Los Angeles Dodgers on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we would welcome a licensing or co-branded collaboration.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
Los Angeles Dodgers partnerships

Approved 2026-10-24 07:03 UTC. No email provider configured: approval recorded, nothing was sent.

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Hi Mitchell & Ness team,

I work with Los Angeles Dodgers on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome a licensing or co-branded collaboration.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
Los Angeles Dodgers partnerships

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Hi Cotopaxi team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Strava team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Janji team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Whoop team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Whoop team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Strava team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Janji team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Cotopaxi team,

I'm researching consumer brands for an investment thesis built around the HOKA audience. Audience research suggests yours overlaps with it strongly, and I'd love to learn more about where you're taking the brand.

Would you be open to a 30-minute intro call in the next few weeks?

Best regards,
Simpatico deal desk

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Hi Mitchell & Ness team,

I work with Los Angeles Dodgers on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome a licensing or co-branded collaboration.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
Los Angeles Dodgers partnerships

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Hi Altra Running team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

Withdrawn: the deal is no longer ADVANCE (now PASS).

Hi Janji team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

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Hi Nuun Hydration team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

Withdrawn: the deal is no longer ADVANCE (now PASS).

Hi Whoop team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

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Hi Brooks Running team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

Withdrawn: the deal is no longer ADVANCE (now PASS).

Hi Saucony team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

Withdrawn: the deal is no longer ADVANCE (now PASS).

Hi Mitchell & Ness team,

I work with Los Angeles Dodgers on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome a licensing or co-branded collaboration.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
Los Angeles Dodgers partnerships

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Hi Saucony team,

I work with HOKA on partnerships. Our audience research shows a strong overlap in what our two audiences care about, and we'd welcome an introductory conversation about your plans.

Would you be open to a 30-minute call in the next few weeks?

Best regards,
HOKA partnerships

Withdrawn: the deal is no longer ADVANCE (now PASS).