Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t5-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t5-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.9061182854992674,
"b": 0.8706958647134183,
"ratio": 0.9609075091489501,
"value": 0.8880539858723958,
"reverse": [
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.8859993961837991
},
{
"id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
"name": "HOKA",
"affinity": 0.8708614783699977
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.8632314195173647
},
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8626911647825115
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.9142067566664733,
"b": 0.8780226767666233,
"ratio": 0.9604328890241645,
"value": 0.8957493307746848
}
},
{
"id": "t5-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.3191929643041903,
"shared": [
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:alternative_rock",
"name": "Alternative Rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:park",
"name": "Park",
"subtype": "urn:tag:genre:place"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:steak_tartare",
"name": "Steak Tartare",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:fish_chips",
"name": "Fish Chips",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:lesbian",
"name": "lesbian",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:media:food",
"name": "Food",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:keyword:media:new_york_city",
"name": "new york city",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:sandwich",
"name": "Sandwich",
"subtype": "urn:tag:specialty_dish:place"
}
],
"unionCount": 77,
"sharedCount": 23,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
"value": 0.27871786779809044,
"sharedCount": 23.857142857142858,
"buyerTop20MissingShare": 0.41428571428571426
}
},
{
"id": "t5-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.880536325839484,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Tom Petty",
"affinity": 0.8122157807027888
},
{
"name": "Mudcrutch",
"affinity": 0.8205615228616584
},
{
"name": "Tedeschi Trucks Band",
"affinity": 0.8446058523668601
}
],
"label": "Music",
"score": 0.893384600855061,
"shared": [
{
"name": "Houndmouth",
"affinity": 0.9599345068345047
},
{
"name": "Rayland Baxter",
"affinity": 0.943717927663213
},
{
"name": "Dawes",
"affinity": 0.9368711231056008
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "American Gladiators",
"affinity": 0.891802281838493
},
{
"name": "The Real World",
"affinity": 0.8960754937504573
},
{
"name": "The Challenge",
"affinity": 0.8986798824187759
}
],
"label": "TV",
"score": 0.9196476909720124,
"shared": [
{
"name": "Naked and Afraid",
"affinity": 0.9575374073621805
},
{
"name": "Naked and Afraid XL",
"affinity": 0.9516374096302967
},
{
"name": "Forged in Fire",
"affinity": 0.9488567984702412
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Dark Waters",
"affinity": 0.8556769988783808
},
{
"name": "The Inventor: Out for Blood in Silicon Valley",
"affinity": 0.867791638176361
},
{
"name": "Finding Jack Charlton",
"affinity": 0.8722039446760745
}
],
"label": "Film",
"score": 0.9061037862135123,
"shared": [
{
"name": "The Dawn Wall",
"affinity": 0.968577907307127
},
{
"name": "Free Solo",
"affinity": 0.9638327625930353
},
{
"name": "Meru",
"affinity": 0.9565104899962491
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Endurance Planet",
"affinity": 0.7483178274404302
},
{
"name": "Fitness Confidential",
"affinity": 0.7698056355783948
},
{
"name": "FoundMyFitness",
"affinity": 0.7745311760115281
}
],
"label": "Podcasts",
"score": 0.8030092253173506,
"shared": [
{
"name": "Choose Strong",
"affinity": 0.8418514710647569
},
{
"name": "Ali on the Run Show",
"affinity": 0.8349813750774381
},
{
"name": "Work, Play, Love with Lauren Fleshman and Jesse Thomas",
"affinity": 0.8349498003301121
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8787015846441593,
"domains[0].score": 0.8646246964099812,
"domains[1].score": 0.9174851346497923,
"domains[2].score": 0.8762767200479108,
"domains[3].score": 0.8564197874689529
}
},
{
"id": "t5-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.6000883876070412,
"cosine": 0.20017677521408234,
"target": {
"male": -0.01,
"female": 0.01,
"25_to_29": 0.53,
"30_to_34": -0.87,
"35_to_44": 0.31,
"45_to_54": -0.6000000000000001,
"55_and_older": -0.6000000000000001,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
"buyer": 0.455,
"bucket": "45_to_54",
"target": -0.6000000000000001
}
},
"shortlistAverages": {
"value": 0.6564897568012151,
"cosine": 0.31297951360243037
}
},
{
"id": "t5-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.5753225507062255,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 43.615,
"lon": -116.2023,
"buyer": 0.7650557482100473,
"metro": "Boise",
"target": 0.9767033024966002,
"buyerRel": -0.04423854067931943,
"targetRel": 0.16740901360723348
},
{
"lat": 33.5186,
"lon": -86.8104,
"buyer": 0.7473393960773093,
"metro": "Birmingham",
"target": 0.8558774570510677,
"buyerRel": 0.004344656738440311,
"targetRel": 0.11288271771219871
},
{
"lat": 36.1627,
"lon": -86.7816,
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"metro": "Nashville",
"target": 0.9096628119798743,
"buyerRel": 0.03096654841851887,
"targetRel": 0.11091774827107548
},
{
"lat": 35.1495,
"lon": -90.049,
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"metro": "Memphis",
"target": 0.8486419556931138,
"buyerRel": 0.0024804208248982995,
"targetRel": 0.09862583931328528
},
{
"lat": 35.4676,
"lon": -97.5164,
"buyer": 0.7735162122542768,
"metro": "Oklahoma City",
"target": 0.8807818617714416,
"buyerRel": -0.014814723137858476,
"targetRel": 0.0924509263793063
}
],
"correlation": 0.15064510141245097,
"strongholds": [
{
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"lon": -90.0715,
"buyer": 0.793145078759221,
"metro": "New Orleans",
"target": 0.8758054824464027,
"buyerRel": 0.04572248364468401,
"targetRel": 0.12838288733186565
},
{
"lat": 61.2181,
"lon": -149.9003,
"buyer": 0.8988125680292488,
"metro": "Anchorage",
"target": 0.9858054746015935,
"buyerRel": 0.042952844705860804,
"targetRel": 0.1299457512782055
},
{
"lat": 36.8529,
"lon": -75.978,
"buyer": 0.8930670085141974,
"metro": "Virginia Beach",
"target": 0.9175626445142473,
"buyerRel": 0.0700605585580869,
"targetRel": 0.0945561945581368
},
{
"lat": 40.4406,
"lon": -79.9959,
"buyer": 0.8767029097139056,
"metro": "Pittsburgh",
"target": 0.9097027751376697,
"buyerRel": 0.06551784110354708,
"targetRel": 0.09851770652731118
},
{
"lat": 44.9778,
"lon": -93.265,
"buyer": 0.9263430202196176,
"metro": "Minneapolis",
"target": 0.955017676896257,
"buyerRel": 0.06399564871366115,
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}
],
"whiteSpaceCount": 5,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.460515719992653,
"correlation": -0.07896856001469411
}
},
{
"id": "t5-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t5-profile",
"label": "Qloo entity profile: Cotopaxi",
"data": {
"name": "Cotopaxi",
"drivers": [
{
"name": "Tracksmith",
"score": 0.25439405195619536
},
{
"name": "HOKA",
"score": 0.2500475520969179
},
{
"name": "Athletic Brewing Co",
"score": 0.24785675874361987
},
{
"name": "On",
"score": 0.2477016372032669
}
],
"ownership": "unknown",
"keyMarkets": [
"United States"
],
"popularity": 0.8821515146378262,
"screenRank": 9,
"foundedYear": 2014,
"priceRangeUsd": [
30,
400
],
"ultimateParent": null,
"forwardAffinity": 0.9061182854992674,
"competitorBrands": [
"Patagonia",
"The North Face",
"Osprey",
"Arc'teryx",
"Black Diamond"
],
"sharedCategories": [
{
"name": "Active",
"score": 0.7273849283473037
},
{
"name": "Sustainability",
"score": 0.724114287756014
},
{
"name": "Functional",
"score": 0.723490548086604
},
{
"name": "Eco-conscious individuals",
"score": 0.7227501704239845
},
{
"name": "Functional",
"score": 0.7223378038689463
},
{
"name": "Colorful",
"score": 0.721230895146777
}
],
"knownPartnerships": [
"Cotopaxi Foundation"
],
"marketPositioning": "A purpose-driven outdoor brand offering high-performance, vibrant gear at a premium price point for environmentally aware adventure enthusiasts."
},
"shortlistAverages": {}
},
{
"id": "t5-score",
"label": "Composite score",
"data": {
"F": 67.92673821842895,
"points": {
"m1": 31.716213781156995,
"m2": 6.839849235089792,
"m3": 12.57909036913549,
"m4": 8.572691251529161,
"m5": 8.218893581517507,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 66.89621770116648,
"coverage": 0.68125
}
}
]