Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t6-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t6-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8995609095411924,
"b": 0.8646092465448053,
"ratio": 0.9611458628029828,
"value": 0.8817388476235581,
"reverse": [
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8774515881739351
},
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.8667025719751522
},
{
"id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
"name": "HOKA",
"affinity": 0.8596701065765117
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.8546127194536224
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.9142067566664733,
"b": 0.8780226767666233,
"ratio": 0.9604328890241645,
"value": 0.8957493307746848
}
},
{
"id": "t6-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.16120218579234974,
"shared": [
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:media:self_help",
"name": "Self Help",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:21st_century",
"name": "21st century",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:calamari",
"name": "Calamari",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:sports_complex",
"name": "Sports complex",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:media:personal_development",
"name": "Personal Development",
"subtype": "urn:tag:genre:media"
}
],
"unionCount": 81,
"sharedCount": 19,
"buyerTop20MissingShare": 0.55
},
"shortlistAverages": {
"value": 0.27871786779809044,
"sharedCount": 23.857142857142858,
"buyerTop20MissingShare": 0.41428571428571426
}
},
{
"id": "t6-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8618190455721151,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Mudcrutch",
"affinity": 0.7797609618523952
},
{
"name": "Phil Cook",
"affinity": 0.7912023373267739
},
{
"name": "Sturgill Simpson",
"affinity": 0.7977529922350474
}
],
"label": "Music",
"score": 0.8160544099887217,
"shared": [
{
"name": "Greensky Bluegrass",
"affinity": 0.8401145055684164
},
{
"name": "Shakey Graves",
"affinity": 0.8396182703245643
},
{
"name": "Greyhounds",
"affinity": 0.8371900366178892
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Old Enough!",
"affinity": 0.9184872745086254
},
{
"name": "Making It",
"affinity": 0.9215306106767707
},
{
"name": "Better Late Than Never",
"affinity": 0.9242793788905498
}
],
"label": "TV",
"score": 0.937222594553051,
"shared": [
{
"name": "American Ninja Warrior",
"affinity": 0.9691888618278444
},
{
"name": "BattleBots",
"affinity": 0.9495963977143705
},
{
"name": "American Gladiators",
"affinity": 0.949456837663879
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "This Mountain Life",
"affinity": 0.8211177552786432
},
{
"name": "The Barkley Marathons: The Race That Eats Its Young",
"affinity": 0.8316688131718665
},
{
"name": "Becoming Warren Buffett",
"affinity": 0.8363058371275609
}
],
"label": "Film",
"score": 0.8593447991960784,
"shared": [
{
"name": "Free Solo",
"affinity": 0.9092660886765589
},
{
"name": "The Peanut Butter Falcon",
"affinity": 0.9081712161316869
},
{
"name": "Dark Waters",
"affinity": 0.8905881255661845
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Work, Play, Love with Lauren Fleshman and Jesse Thomas",
"affinity": 0.7751138745822396
},
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.7796269982300155
},
{
"name": "Ali on the Run Show",
"affinity": 0.7841964263772947
}
],
"label": "Podcasts",
"score": 0.8346543785506093,
"shared": [
{
"name": "Boundless Life",
"affinity": 0.9308551895086202
},
{
"name": "The Model Health Show",
"affinity": 0.9051821978925285
},
{
"name": "FoundMyFitness",
"affinity": 0.8987031793240373
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8787015846441593,
"domains[0].score": 0.8646246964099812,
"domains[1].score": 0.9174851346497923,
"domains[2].score": 0.8762767200479108,
"domains[3].score": 0.8564197874689529
}
},
{
"id": "t6-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.9491696063141616,
"cosine": 0.8983392126283232,
"target": {
"male": 0.37,
"female": -0.37,
"25_to_29": -0.28,
"30_to_34": -0.5700000000000001,
"35_to_44": 0.51,
"45_to_54": 0.2,
"55_and_older": -0.7000000000000001,
"24_and_younger": -0.04
},
"coverage": 1,
"biggestGap": {
"buyer": 0.15500000000000003,
"bucket": "35_to_44",
"target": 0.51
}
},
"shortlistAverages": {
"value": 0.6564897568012151,
"cosine": 0.31297951360243037
}
},
{
"id": "t6-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.22373412209222326,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 25.7617,
"lon": -80.1918,
"buyer": 0.8162518123316667,
"metro": "Miami",
"target": 0.9418278843498277,
"buyerRel": -0.05981641638735746,
"targetRel": 0.06575965563080355
},
{
"lat": 32.7767,
"lon": -96.797,
"buyer": 0.8725458751846871,
"metro": "Dallas",
"target": 0.9092438158205433,
"buyerRel": 0.018452499506307785,
"targetRel": 0.05515044014216397
},
{
"lat": 34.0522,
"lon": -118.2437,
"buyer": 0.893170252135341,
"metro": "Los Angeles",
"target": 0.9590317161116034,
"buyerRel": -0.018147967992925063,
"targetRel": 0.047713495983337406
},
{
"lat": 29.7604,
"lon": -95.3698,
"buyer": 0.8757422357900101,
"metro": "Houston",
"target": 0.8952084217616247,
"buyerRel": 0.027186541932007535,
"targetRel": 0.04665272790362218
},
{
"lat": 27.9506,
"lon": -82.4572,
"buyer": 0.888733553468572,
"metro": "Tampa",
"target": 0.9097348450638213,
"buyerRel": 0.022321562659591065,
"targetRel": 0.04332285425484039
},
{
"lat": 33.4484,
"lon": -112.074,
"buyer": 0.908067641943434,
"metro": "Phoenix",
"target": 0.9432474159362935,
"buyerRel": 0.0055488722493396425,
"targetRel": 0.040728646242199074
},
{
"lat": 33.749,
"lon": -84.388,
"buyer": 0.846706920331274,
"metro": "Atlanta",
"target": 0.8638835244998775,
"buyerRel": 0.023238829136423278,
"targetRel": 0.04041543330502673
},
{
"lat": 36.1699,
"lon": -115.1398,
"buyer": 0.8408845461485173,
"metro": "Las Vegas",
"target": 0.9155383072779151,
"buyerRel": -0.03452769297597036,
"targetRel": 0.04012606815342745
}
],
"correlation": -0.5525317558155535,
"strongholds": [],
"whiteSpaceCount": 14,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.460515719992653,
"correlation": -0.07896856001469411
}
},
{
"id": "t6-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t6-profile",
"label": "Qloo entity profile: Hyperice",
"data": {
"name": "Hyperice",
"drivers": [
{
"name": "On",
"score": 0.25371333688612835
},
{
"name": "Tracksmith",
"score": 0.25060528077819905
},
{
"name": "HOKA",
"score": 0.24857185775307408
},
{
"name": "Athletic Brewing Co",
"score": 0.24710952458259858
}
],
"ownership": "unknown",
"keyMarkets": [
"United States",
"Canada",
"Europe",
"Australia"
],
"popularity": 0.867522164397959,
"screenRank": 10,
"foundedYear": 2010,
"priceRangeUsd": [
100,
1200
],
"ultimateParent": null,
"forwardAffinity": 0.8995609095411924,
"competitorBrands": [
"Therabody",
"Compex",
"TriggerPoint",
"PowerDot",
"Rapid Reboot"
],
"sharedCategories": [],
"knownPartnerships": [
"NBA",
"NFL",
"MLB",
"PGA Tour"
],
"marketPositioning": "Premium recovery technology brand focused on high-performance athletic maintenance and professional-grade physical therapy tools."
},
"shortlistAverages": {}
},
{
"id": "t6-score",
"label": "Composite score",
"data": {
"F": 64.01247388179887,
"points": {
"m1": 31.49067312941279,
"m2": 3.454332552693209,
"m3": 12.311700651030218,
"m4": 13.559565804488024,
"m5": 3.196201744174618,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 66.89621770116648,
"coverage": 0.68125
}
}
]