Simpatico

Licensing / co-brand · Los Angeles Dodgers → target #3 of 8

New Era Cap

The definitive, authentic market leader in licensed sports headwear that transitions seamlessly from the playing field to daily streetwear.

Founded 1920 · Competes with Mitchell & Ness, Fanatics, '47, Under Armour · Partnerships: MLB, NFL, NBA

Corporate details are Qloo entity data.

Watch
66.6F / 100
95% of the weighted evidence measured

Why this verdict

F 66.6 is between 62 and 67, no red flags.

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity
0.85
Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.
m2 Taste-profile overlap
0.36
Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.
m3 Cross-domain agreement
0.83
How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.
m4 Demographic alignment
0.52
Similarity of the two audiences’ age and gender over-index profiles.
m5 Geographic footprint
0.40
Correlation of metro-level audience affinity, relative to the screened cohort.
m6 Momentum not measured
n/a
Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.
Qloo has no trending history for the 12 weeks to 2026-10-24.

How F is built

Points each metric adds (weights for Licensing / co-brand, renormalised over what Qloo could measure).

MetricWeightPoints
Two-way audience affinity0.3531.5
Taste-profile overlap0.103.8
Cross-domain agreement0.2017.5
Demographic alignment0.105.5
Geographic footprint0.208.3
Momentumnot measured–
F66.6

Qloo explainability: the buyer-side signals driving the forward affinity are Los Angeles Dodgers (1.00).

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly New Era Cap’s audience embraces them.

Music0.81
Embraced: The Notorious B.I.G., Problem, Cam'ron · Least shared: Berner, Nipsey Hussle, 2 Chainz
TV0.90
Embraced: Ballers, Brockmire, Eastbound & Down · Least shared: Arrested Development, It's Always Sunny in Philadelphia, Running Wilde
Film0.84
Embraced: Creed, Coach Carter, More Than a Game · Least shared: Rudy, The Pistol: The Birth of a Legend, Hoosiers
Podcasts0.78
Embraced: I AM RAPAPORT: STEREO PODCAST, Anything Better?, The Pete and Sebastian Show · Least shared: Riffin With Griffin, George Perez Stories, Enchilada Casserole

Taste profile overlap

26 of 74 top taste tags shared.

Both over-index on
Hip Hoprapelectronicafrican americanfriendfamily relationshipsamerican footballlos angeles california
Buyer only

Tortillas, mexican american, European, latino, female protagonist

New Era Cap only

Stadium, Veal Parmesan, car, football, Reggaeton

Audience shape

Los Angeles Dodgers (buyer) New Era Cap
-0.73-0.360.00+0.36+0.73≤2425–2930–3435–4445–5455+MenWomen

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

Qloo has no trending history for the 12 weeks to 2026-10-24.

Footprint overlap for distribution

White space: New Era Cap strong, buyer weak Shared stronghold Other metros
White space

Buffalo, New York, Chicago, Atlanta

Shared strongholds

Phoenix, San Diego, Sacramento, San Jose

Bull vs bear

9 of 10 claims survived the judge; 1 rejected for citing numbers not in the ledger or misreading them.

Bull: for the deal

  • Two-way audience affinity is strong and perfectly symmetric: in aggregate, the Dodgers and New Era Cap audiences each over-index on the other at 0.8545, above the shortlist average, with a balanced ratio of 1.

    t2-m1.value = 0.8545t2-m1.ratio = 1

  • Cross-domain agreement is strongest in TV, scoring 0.9007 against the shortlist average, and in film, scoring 0.8429. Sports-culture titles such as Ballers carry shared audience affinity of 0.9816.

    t2-m3.domains[1].score = 0.9007t2-m3.domains[2].score = 0.8429t2-m3.domains[1].shared[0].affinity = 0.9816

  • Demographic alignment of 0.5179 is at or above the shortlist average, with a cosine of 0.03571, which is also above average.

    t2-m4.value = 0.5179t2-m4.cosine = 0.03571

  • The composite score of 66.61 sits above the shortlist average, at the same 0.95 coverage.

    t2-score.F = 66.61t2-score.coverage = 0.95

  • The taste-profile overlap of 0.3622 beats the shortlist average, with 26 shared tags spanning hip hop, rap and Los Angeles. Only 0.35 of the buyer's top-20 tags are missing from the target, versus a 0.475 shortlist average.

    t2-m2.value = 0.3622t2-m2.sharedCount = 26t2-m2.buyerTop20MissingShare = 0.35

Bear: against, or diligence first

  • Momentum cannot be assessed: Qloo returned no trending history, so the m6 component contributed zero points and composite coverage is incomplete.

    t2-m6.coverage = 0t2-score.points.m6 = 0t2-score.coverage = 0.95

  • The composite is only marginally above the shortlist average, and the target's profile shows the Dodgers already as a top driver, which suggests limited incremental audience reach from a new co-brand.

    t2-score.F = 66.61t2-profile.drivers[0].score = 1

    Rejected by the judge: cites Composite score "F" = 66.6116 as a weakness, but it is above the shortlist average (64.7541)

  • Cross-domain taste agreement trails the shortlist, driven by Music, where the shared-affinity score is well under the cohort average and clash artists appear in the aggregate data.

    t2-m3.value = 0.8328t2-m3.domains[0].score = 0.8086

  • Geographic footprint is a weakness: the aggregate geographic score sits below the shortlist average and buyer-target metro affinity is negatively correlated, more so than the cohort, so the target's audience strength is concentrated in metros like Buffalo where the buyer's audience under-indexes.

    t2-m5.value = 0.3958t2-m5.correlation = -0.2084t2-m5.whiteSpace[0].buyerRel = -0.09553

  • Demographic skews diverge sharply: the target audience over-indexes heavily male and under-indexes on 55+, while the buyer's audience over-indexes on 55+, leaving a near-zero demographic cosine; diligence should test whether a co-brand fits the buyer's older fan base.

    t2-m4.biggestGap.target = -0.69t2-m4.biggestGap.buyer = 0.33t2-m4.target.male = 0.73

IC memo

Number check passed: 22 number(s), all in the evidence ledger.Written by claude-opus-5-5

New Era Cap: WATCH

Recommendation WATCH. The decision follows the verdict rule: F 66.6 is between 62 and 67, and there are no red flags. New Era Cap ranks 3 of 8 on the Dodgers streetwear collaboration screen. Its two-way affinity is strong, but momentum data is missing and the age and geographic skews diverge.

Where the audiences meet

  • Two-way affinity is symmetric. In aggregate, each audience over-indexes on the other at 0.85, with a ratio of 1. This is above the shortlist average.
  • Taste-profile overlap is above average. Overlap is 0.36, with 26 shared tags that include hip hop, rap and Los Angeles. Only 35% of the buyer's top-20 tags are missing from the target, against a 0.475 shortlist average.
  • Cross-domain agreement is strongest in TV and film. TV scores 0.90 and film scores 0.84. Sports-culture titles carry the highest shared audience affinity, with Ballers at 0.98.
  • Composite score sits above the shortlist average. F is 66.6 at the same 0.95 coverage.

Risks

  • Momentum is unknown. Qloo returned no trending history for the 12 weeks to 2026-10-24. The momentum component contributed zero points, so composite coverage is incomplete.
  • Music affinity is weak. Music trails the cohort average and drags overall cross-domain agreement below the shortlist. Clash artists also appear in the aggregate data.
  • Geographic footprint is a weakness. Metro affinity is negatively correlated, more so than the cohort. The target's audience strength is concentrated in metros like Buffalo, where the Dodgers audience under-indexes.
  • Demographic skews diverge. The target audience over-indexes heavily male and under-indexes on 55+. The buyer's audience over-indexes on 55+. The result is a near-zero demographic cosine.

Diligence questions

  • Without momentum data, what would a co-branded pilot show about current audience interest?
  • Given the weak music affinity, which cultural touchpoints should a collaboration lean on?
  • Can a co-brand perform in Dodgers strongholds such as Phoenix and San Diego, where the target's audience is relatively weaker?
  • Does a co-brand fit the buyer's older, 55+ fan base?

Aggregate audience affinities from Qloo, not predictions about individuals. Not investment advice.

Provenance: 26 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

PurposeEndpointStatusResultSource
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 profile(s)cache
/v2/insightsok25 recommended tv_show(s)cache
/v2/insightsok25 recommended podcast(s)cache
/v2/insightsok25 recommended movie(s)cache
/v2/insightsok50 taste tag(s)cache
/v2/insightsokdemographics for 9 of 9 entitiescache
/v2/insightsok25 recommended artist(s)cache
/v2/insightsok7800 heatmap cell(s) in United Statescache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok1 of 1 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/analysis/compareok0 shared catalogue tag(s)cache
/v2/insightsok6409 heatmap cell(s) in United Statescache
Evidence rows (what bull, bear and the judge see)
[
 {
  "id": "t2-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": []
  },
  "shortlistAverages": {}
 },
 {
  "id": "t2-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.8545459731464383,
   "b": 0.8545459731464383,
   "ratio": 1,
   "value": 0.8545459731464383,
   "reverse": [
    {
     "id": "9B8B279C-B777-4293-8121-B8174970B57D",
     "name": "Los Angeles Dodgers",
     "affinity": 0.8545459731464383
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.8058428397073507,
   "b": 0.8058428397073507,
   "ratio": 1,
   "value": 0.8058428397073506
  }
 },
 {
  "id": "t2-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.36217948717948717,
   "shared": [
    {
     "id": "urn:tag:genre:music:hip_hop",
     "name": "Hip Hop",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:rap",
     "name": "rap",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:electronic",
     "name": "electronic",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:african_american",
     "name": "african american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friend",
     "name": "friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:family_relationships",
     "name": "family relationships",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:american_football",
     "name": "american football",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:los_angeles_california",
     "name": "los angeles california",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:specialty_dish:place:tortillas",
     "name": "Tortillas",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:mexican_american",
     "name": "mexican american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:restaurant:european",
     "name": "European",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:latino",
     "name": "latino",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:female_protagonist",
     "name": "female protagonist",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:genre:place:stadium",
     "name": "Stadium",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:veal_parmesan",
     "name": "Veal Parmesan",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:car",
     "name": "car",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:football",
     "name": "football",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:music:reggaeton",
     "name": "Reggaeton",
     "subtype": "urn:tag:genre:music"
    }
   ],
   "unionCount": 74,
   "sharedCount": 26,
   "buyerTop20MissingShare": 0.35
  },
  "shortlistAverages": {
   "value": 0.26208447790247186,
   "sharedCount": 21.75,
   "buyerTop20MissingShare": 0.475
  }
 },
 {
  "id": "t2-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.8327897434562456,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "Berner",
       "affinity": 0.7887758357702228
      },
      {
       "name": "Nipsey Hussle",
       "affinity": 0.7951040180156043
      },
      {
       "name": "2 Chainz",
       "affinity": 0.7952862229696628
      }
     ],
     "label": "Music",
     "score": 0.8085500474305332,
     "shared": [
      {
       "name": "The Notorious B.I.G.",
       "affinity": 0.8434961920873667
      },
      {
       "name": "Problem",
       "affinity": 0.838110050546372
      },
      {
       "name": "Cam'ron",
       "affinity": 0.8244390547052439
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "Arrested Development",
       "affinity": 0.8626296545623761
      },
      {
       "name": "It's Always Sunny in Philadelphia",
       "affinity": 0.8732075134550504
      },
      {
       "name": "Running Wilde",
       "affinity": 0.8774078312382643
      }
     ],
     "label": "TV",
     "score": 0.9006889478956094,
     "shared": [
      {
       "name": "Ballers",
       "affinity": 0.9816285497758254
      },
      {
       "name": "Brockmire",
       "affinity": 0.9239997346865342
      },
      {
       "name": "Eastbound & Down",
       "affinity": 0.9175369859537635
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "Rudy",
       "affinity": 0.802175172221207
      },
      {
       "name": "The Pistol: The Birth of a Legend",
       "affinity": 0.8077485154620593
      },
      {
       "name": "Hoosiers",
       "affinity": 0.807986748804707
      }
     ],
     "label": "Film",
     "score": 0.8428648633121136,
     "shared": [
      {
       "name": "Creed",
       "affinity": 0.9219850438759404
      },
      {
       "name": "Coach Carter",
       "affinity": 0.8719895124814361
      },
      {
       "name": "More Than a Game",
       "affinity": 0.8683217724125536
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "Riffin With Griffin",
       "affinity": 0.7437941886854972
      },
      {
       "name": "George Perez Stories",
       "affinity": 0.746446439835072
      },
      {
       "name": "Enchilada Casserole",
       "affinity": 0.7476450509976843
      }
     ],
     "label": "Podcasts",
     "score": 0.7790551151867259,
     "shared": [
      {
       "name": "I AM RAPAPORT: STEREO PODCAST",
       "affinity": 0.8482926333696806
      },
      {
       "name": "Anything Better?",
       "affinity": 0.8316525985278301
      },
      {
       "name": "The Pete and Sebastian Show",
       "affinity": 0.8124485829040397
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "value": 0.8441854633559238,
   "domains[0].score": 0.8794888506674802,
   "domains[1].score": 0.8836269856142132,
   "domains[2].score": 0.8086589764417401,
   "domains[3].score": 0.804967040700262
  }
 },
 {
  "id": "t2-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.21,
    "female": -0.21,
    "25_to_29": -0.1,
    "30_to_34": -0.7000000000000001,
    "35_to_44": -0.53,
    "45_to_54": 0.22,
    "55_and_older": 0.33,
    "24_and_younger": 0.36
   },
   "value": 0.517856706400541,
   "cosine": 0.03571341280108201,
   "target": {
    "male": 0.73,
    "female": -0.73,
    "25_to_29": -0.03,
    "30_to_34": 0.06,
    "35_to_44": 0.01,
    "45_to_54": 0.16,
    "55_and_older": -0.6900000000000001,
    "24_and_younger": -0.06
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": 0.33,
    "bucket": "55_and_older",
    "target": -0.6900000000000001
   }
  },
  "shortlistAverages": {
   "value": 0.5129090961869054,
   "cosine": 0.02581819237381071
  }
 },
 {
  "id": "t2-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.39578544876821603,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 42.8864,
     "lon": -78.8784,
     "buyer": 0.822516777760419,
     "metro": "Buffalo",
     "target": 0.975721542654899,
     "buyerRel": -0.09553453489772157,
     "targetRel": 0.057670229996758415
    },
    {
     "lat": 40.7128,
     "lon": -74.006,
     "buyer": 0.9277621396874952,
     "metro": "New York",
     "target": 0.9559924100522847,
     "buyerRel": -0.03799999557565281,
     "targetRel": -0.009769725210863278
    },
    {
     "lat": 41.8781,
     "lon": -87.6298,
     "buyer": 0.9369385202202375,
     "metro": "Chicago",
     "target": 0.9516857401937747,
     "buyerRel": -0.026636719026512434,
     "targetRel": -0.011889499052975205
    },
    {
     "lat": 33.749,
     "lon": -84.388,
     "buyer": 0.9192048906814938,
     "metro": "Atlanta",
     "target": 0.9266002004855813,
     "buyerRel": -0.028202428204356922,
     "targetRel": -0.020807118400269387
    }
   ],
   "correlation": -0.20842910246356794,
   "strongholds": [
    {
     "lat": 33.4484,
     "lon": -112.074,
     "buyer": 0.9871317998785691,
     "metro": "Phoenix",
     "target": 0.9342773754414108,
     "buyerRel": 0.04539765309736399,
     "targetRel": -0.007456771339794388
    },
    {
     "lat": 32.7157,
     "lon": -117.1611,
     "buyer": 0.9991776483152878,
     "metro": "San Diego",
     "target": 0.9549017524261905,
     "buyerRel": 0.03613923205339131,
     "targetRel": -0.008136663835705993
    },
    {
     "lat": 38.5816,
     "lon": -121.4944,
     "buyer": 0.9869141049046211,
     "metro": "Sacramento",
     "target": 0.9191799664395105,
     "buyerRel": 0.04403233985604815,
     "targetRel": -0.023701798609062408
    },
    {
     "lat": 37.3382,
     "lon": -121.8863,
     "buyer": 0.9808622670867017,
     "metro": "San Jose",
     "target": 0.9246961895723682,
     "buyerRel": 0.028624991795488386,
     "targetRel": -0.02754108571884506
    }
   ],
   "whiteSpaceCount": 4,
   "relativeToCohort": true
  },
  "shortlistAverages": {
   "value": 0.43391156033354505,
   "correlation": -0.13217687933290995
  }
 },
 {
  "id": "t2-m6",
  "label": "m6 Momentum",
  "data": {
   "z": null,
   "note": "Qloo has no trending history for the 12 weeks to 2026-10-24.",
   "value": null,
   "priorSd": null,
   "coverage": 0,
   "priorMean": null,
   "normalised": false,
   "recentMean": null
  },
  "shortlistAverages": {}
 },
 {
  "id": "t2-profile",
  "label": "Qloo entity profile: New Era Cap",
  "data": {
   "name": "New Era Cap",
   "drivers": [
    {
     "name": "Los Angeles Dodgers",
     "score": 1
    }
   ],
   "ownership": "unknown",
   "keyMarkets": [
    "United States",
    "Japan",
    "Australia",
    "Europe"
   ],
   "popularity": 0.9843026902408842,
   "screenRank": 2,
   "foundedYear": 1920,
   "priceRangeUsd": [
    25,
    60
   ],
   "ultimateParent": null,
   "forwardAffinity": 0.8545459731464383,
   "competitorBrands": [
    "Mitchell & Ness",
    "Fanatics",
    "'47",
    "Under Armour"
   ],
   "sharedCategories": [],
   "knownPartnerships": [
    "MLB",
    "NFL",
    "NBA",
    "NHL",
    "Spike Lee"
   ],
   "marketPositioning": "The definitive, authentic market leader in licensed sports headwear that transitions seamlessly from the playing field to daily streetwear."
  },
  "shortlistAverages": {}
 },
 {
  "id": "t2-score",
  "label": "Composite score",
  "data": {
   "F": 66.61155246359458,
   "points": {
    "m1": 31.483272694868784,
    "m2": 3.812415654520918,
    "m3": 17.532415651710433,
    "m4": 5.451123225268853,
    "m5": 8.3323252372256,
    "m6": 0
   },
   "coverage": 0.95
  },
  "shortlistAverages": {
   "F": 64.75407958362149,
   "coverage": 0.9500000000000001
  }
 }
]