Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t1-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t1-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8646168501109618,
"b": 0.8646168501109618,
"ratio": 1,
"value": 0.8646168501109618,
"reverse": [
{
"id": "9B8B279C-B777-4293-8121-B8174970B57D",
"name": "Los Angeles Dodgers",
"affinity": 0.8646168501109618
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t1-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.371705217859064,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:american_football",
"name": "american football",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:restaurant:european",
"name": "European",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:latino",
"name": "latino",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:truffle_fries",
"name": "Truffle Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:stadium",
"name": "Stadium",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:football",
"name": "football",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:american_football_sport",
"name": "american football sport",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:arena",
"name": "Arena",
"subtype": "urn:tag:genre:place"
}
],
"unionCount": 70,
"sharedCount": 30,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
"value": 0.26208447790247186,
"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t1-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8588153875711427,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "UGK",
"affinity": 0.9019002828871784
},
{
"name": "E-40",
"affinity": 0.9063573347817516
},
{
"name": "Swishahouse",
"affinity": 0.9102819638802144
}
],
"label": "Music",
"score": 0.9494027526786241,
"shared": [
{
"name": "Meek Mill",
"affinity": 0.9812556080775912
},
{
"name": "YG",
"affinity": 0.9776337888281423
},
{
"name": "Jay Rock",
"affinity": 0.9763296032040193
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Trailer Park Boys",
"affinity": 0.8407340099706376
},
{
"name": "It's Always Sunny in Philadelphia",
"affinity": 0.8532888864822029
},
{
"name": "Workaholics",
"affinity": 0.8635743134336824
}
],
"label": "TV",
"score": 0.8832504041347531,
"shared": [
{
"name": "Ballers",
"affinity": 0.9239332455476101
},
{
"name": "Men of a Certain Age",
"affinity": 0.9135154651633047
},
{
"name": "Brockmire",
"affinity": 0.9096232326141797
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "The Pistol: The Birth of a Legend",
"affinity": 0.7254561938654243
},
{
"name": "Varsity Blues",
"affinity": 0.7326203691835254
},
{
"name": "Major League II",
"affinity": 0.7379718420209015
}
],
"label": "Film",
"score": 0.7773662768969423,
"shared": [
{
"name": "Creed",
"affinity": 0.8830457370548376
},
{
"name": "Moneyball",
"affinity": 0.818565230154973
},
{
"name": "Coach Carter",
"affinity": 0.812475390374828
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The YoYoYo Podcast w/Martin & Hooter",
"affinity": 0.7638472224606865
},
{
"name": "Tom Segura En Español",
"affinity": 0.7769034041274646
},
{
"name": "Enchilada Casserole",
"affinity": 0.7847753787213907
}
],
"label": "Podcasts",
"score": 0.8252421165742513,
"shared": [
{
"name": "I AM RAPAPORT: STEREO PODCAST",
"affinity": 0.8801524973619502
},
{
"name": "Monday Morning Podcast",
"affinity": 0.8745412080690061
},
{
"name": "The Fighter & The Kid",
"affinity": 0.8572826733785486
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t1-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.21,
"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.5419560667468951,
"cosine": 0.08391213349379029,
"target": {
"male": 0.51,
"female": -0.51,
"25_to_29": 0.30000000000000004,
"30_to_34": 0.43,
"35_to_44": -0.73,
"45_to_54": 0.33,
"55_and_older": -0.74,
"24_and_younger": 0.08
},
"coverage": 1,
"biggestGap": {
"buyer": -0.7000000000000001,
"bucket": "30_to_34",
"target": 0.43
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t1-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.2896439291822178,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 42.3601,
"lon": -71.0589,
"buyer": 0.8822764061592385,
"metro": "Boston",
"target": 0.9671923099430688,
"buyerRel": -0.05588609453499216,
"targetRel": 0.029029809248838134
},
{
"lat": 41.824,
"lon": -71.4128,
"buyer": 0.8326582942790359,
"metro": "Providence",
"target": 0.9394369883423109,
"buyerRel": -0.08628184600626365,
"targetRel": 0.020496848057011352
},
{
"lat": 41.7658,
"lon": -72.6734,
"buyer": 0.8474897021248272,
"metro": "Hartford",
"target": 0.8925411137921895,
"buyerRel": -0.06953699075301978,
"targetRel": -0.024485579085657516
},
{
"lat": 41.4993,
"lon": -81.6944,
"buyer": 0.8662737132965914,
"metro": "Cleveland",
"target": 0.8951722437625654,
"buyerRel": -0.07152915049075081,
"targetRel": -0.0426306200247768
},
{
"lat": 39.0997,
"lon": -94.5786,
"buyer": 0.8635197516977453,
"metro": "Kansas City",
"target": 0.8393899735218094,
"buyerRel": -0.023705731688706377,
"targetRel": -0.047835509864642245
},
{
"lat": 40.4406,
"lon": -79.9959,
"buyer": 0.8510252037916864,
"metro": "Pittsburgh",
"target": 0.8563939501858312,
"buyerRel": -0.05488360999297626,
"targetRel": -0.049514863598831504
},
{
"lat": 41.8781,
"lon": -87.6298,
"buyer": 0.9369385202202375,
"metro": "Chicago",
"target": 0.9135887207753047,
"buyerRel": -0.026636719026512434,
"targetRel": -0.049986518471445196
},
{
"lat": 40.7128,
"lon": -74.006,
"buyer": 0.9277621396874952,
"metro": "New York",
"target": 0.9110218801194884,
"buyerRel": -0.03799999557565281,
"targetRel": -0.054740255143659655
}
],
"correlation": -0.4207121416355643,
"strongholds": [
{
"lat": 21.3069,
"lon": -157.8583,
"buyer": 0.9810658047116737,
"metro": "Honolulu",
"target": 0.9199337823019087,
"buyerRel": 0.027697517321411236,
"targetRel": -0.03343450508835377
},
{
"lat": 33.4484,
"lon": -112.074,
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"metro": "Phoenix",
"target": 0.8805544157900924,
"buyerRel": 0.04539765309736399,
"targetRel": -0.061179730991112735
}
],
"whiteSpaceCount": 9,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.43391156033354505,
"correlation": -0.13217687933290995
}
},
{
"id": "t1-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t1-profile",
"label": "Qloo entity profile: 47",
"data": {
"name": "47",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States"
],
"popularity": 0.9336593717685748,
"screenRank": 1,
"foundedYear": 1947,
"priceRangeUsd": [
25,
85
],
"ultimateParent": "Twins Enterprise, Inc.",
"forwardAffinity": 0.8646168501109618,
"competitorBrands": [
"New Era",
"Mitchell & Ness",
"Fanatics",
"Nike"
],
"sharedCategories": [],
"knownPartnerships": [
"MLB",
"NBA",
"NFL",
"NHL",
"NASCAR",
"Stoney Clover Lane"
],
"marketPositioning": "An established, accessible, and high-quality provider of licensed sports headwear and apparel for dedicated fans of professional and collegiate teams."
},
"shortlistAverages": {}
},
{
"id": "t1-score",
"label": "Composite score",
"data": {
"F": 65.6498830894847,
"points": {
"m1": 31.854305004088065,
"m2": 3.9126865037796215,
"m3": 18.080323948866162,
"m4": 5.704800702598896,
"m5": 6.097766930151954,
"m6": 0
},
"coverage": 0.95
},
"shortlistAverages": {
"F": 64.75407958362149,
"coverage": 0.9500000000000001
}
}
]