Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t7-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t7-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.762283886518628,
"b": 0.762283886518628,
"ratio": 1,
"value": 0.762283886518628,
"reverse": [
{
"id": "9B8B279C-B777-4293-8121-B8174970B57D",
"name": "Los Angeles Dodgers",
"affinity": 0.762283886518628
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t7-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.19047619047619047,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:teenage_boy",
"name": "teenage boy",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:los_angeles_california",
"name": "los angeles california",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:media:romance",
"name": "Romance",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:specialty_dish:place:salmon_a_la_plancha",
"name": "Salmon A La Plancha",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:love",
"name": "love",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:chinese_drama",
"name": "chinese drama",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:based_on_novel",
"name": "based on novel",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 83,
"sharedCount": 17,
"buyerTop20MissingShare": 0.6
},
"shortlistAverages": {
"value": 0.26208447790247186,
"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t7-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.814169380463704,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Swishahouse",
"affinity": 0.7292849679994088
},
{
"name": "Berner",
"affinity": 0.7326985469507507
},
{
"name": "UGK",
"affinity": 0.7444582461343473
}
],
"label": "Music",
"score": 0.7756705645045048,
"shared": [
{
"name": "ScHoolboy Q",
"affinity": 0.8127676444431978
},
{
"name": "The Notorious B.I.G.",
"affinity": 0.8102011535874057
},
{
"name": "YG",
"affinity": 0.8018057939003043
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Arrested Development",
"affinity": 0.8653533139651076
},
{
"name": "Running Wilde",
"affinity": 0.8682916383624476
},
{
"name": "A.P. Bio",
"affinity": 0.8687919451852124
}
],
"label": "TV",
"score": 0.8885785884142714,
"shared": [
{
"name": "Workaholics",
"affinity": 0.9268191079633412
},
{
"name": "Trailer Park Boys",
"affinity": 0.9254621104076115
},
{
"name": "Reno 911!",
"affinity": 0.9156999123020249
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Draft Day",
"affinity": 0.7454537925105871
},
{
"name": "42",
"affinity": 0.7543571955286209
},
{
"name": "Major League II",
"affinity": 0.7596427809320286
}
],
"label": "Film",
"score": 0.7854206208746234,
"shared": [
{
"name": "Coach Carter",
"affinity": 0.8287298270017064
},
{
"name": "More Than a Game",
"affinity": 0.8149607491935776
},
{
"name": "Rebound: The Legend of Earl 'The Goat' Manigault",
"affinity": 0.8056087132296128
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Anything Better?",
"affinity": 0.7431438531719348
},
{
"name": "The YoYoYo Podcast w/Martin & Hooter",
"affinity": 0.7583312332262229
},
{
"name": "Enchilada Casserole",
"affinity": 0.7653806281816017
}
],
"label": "Podcasts",
"score": 0.8070077480614165,
"shared": [
{
"name": "Ten Minute Podcast",
"affinity": 0.8586160249063901
},
{
"name": "Monday Morning Podcast",
"affinity": 0.8510299832479916
},
{
"name": "TigerBelly",
"affinity": 0.8478232736913588
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t7-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.21,
"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.5478065748854846,
"cosine": 0.09561314977096919,
"target": {
"male": 0.03,
"female": -0.03,
"25_to_29": 0.1,
"30_to_34": 0.15,
"35_to_44": -0.64,
"45_to_54": -0.45,
"55_and_older": -0.62,
"24_and_younger": 0.51
},
"coverage": 1,
"biggestGap": {
"buyer": 0.33,
"bucket": "55_and_older",
"target": -0.62
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t7-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.5299363374508927,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 44.9778,
"lon": -93.265,
"buyer": 0.8241633733063134,
"metro": "Minneapolis",
"target": 0.9875444425124503,
"buyerRel": -0.03961269569810533,
"targetRel": 0.1237683735080316
},
{
"lat": 38.2527,
"lon": -85.7585,
"buyer": 0.8065839559632366,
"metro": "Louisville",
"target": 0.9806533139539768,
"buyerRel": -0.05332035817189362,
"targetRel": 0.12074899981884657
},
{
"lat": 39.9612,
"lon": -82.9988,
"buyer": 0.7648850999435347,
"metro": "Columbus",
"target": 0.9892374573433935,
"buyerRel": -0.10683239883722706,
"targetRel": 0.11751995856263175
},
{
"lat": 39.1031,
"lon": -84.512,
"buyer": 0.8392353096278538,
"metro": "Cincinnati",
"target": 0.9894135490864946,
"buyerRel": -0.048978758176842496,
"targetRel": 0.10119948128179834
},
{
"lat": 35.7796,
"lon": -78.6382,
"buyer": 0.8551836508424834,
"metro": "Raleigh",
"target": 0.9906114871682131,
"buyerRel": -0.03524966789571138,
"targetRel": 0.10017816843001837
},
{
"lat": 38.627,
"lon": -90.1994,
"buyer": 0.8228324723279902,
"metro": "St. Louis",
"target": 0.9894284924191465,
"buyerRel": -0.06704870610891123,
"targetRel": 0.09954731398224514
}
],
"correlation": 0.05987267490178549,
"strongholds": [
{
"lat": 43.615,
"lon": -116.2023,
"buyer": 0.9088359603274305,
"metro": "Boise",
"target": 0.9682200595614554,
"buyerRel": 0.08757333791546484,
"targetRel": 0.14695743714948972
},
{
"lat": 61.2181,
"lon": -149.9003,
"buyer": 0.8499582220228651,
"metro": "Anchorage",
"target": 0.9657211056995523,
"buyerRel": 0.047812276744295,
"targetRel": 0.1635751604209822
},
{
"lat": 32.2226,
"lon": -110.9747,
"buyer": 0.9663896768709499,
"metro": "Tucson",
"target": 0.9851832804779406,
"buyerRel": 0.09608621357675451,
"targetRel": 0.11487981718374518
},
{
"lat": 35.0844,
"lon": -106.6504,
"buyer": 0.9706899894380029,
"metro": "Albuquerque",
"target": 0.9882015531078187,
"buyerRel": 0.09551623700885659,
"targetRel": 0.11302780067867235
},
{
"lat": 35.4676,
"lon": -97.5164,
"buyer": 0.9157176737693803,
"metro": "Oklahoma City",
"target": 0.9861224003291553,
"buyerRel": 0.032889662529978936,
"targetRel": 0.10329438908975397
}
],
"whiteSpaceCount": 6,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.43391156033354505,
"correlation": -0.13217687933290995
}
},
{
"id": "t7-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t7-profile",
"label": "Qloo entity profile: Vans",
"data": {
"name": "Vans",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States",
"United Kingdom",
"Canada",
"Germany",
"Japan"
],
"popularity": 0.9996779169703853,
"screenRank": 7,
"foundedYear": 1966,
"priceRangeUsd": [
50,
120
],
"ultimateParent": "VF Corporation",
"forwardAffinity": 0.762283886518628,
"competitorBrands": [
"Converse",
"DC Shoes",
"Nike SB",
"Globe",
"Emerica"
],
"sharedCategories": [],
"knownPartnerships": [
"Supreme",
"Thrasher",
"Disney",
"National Geographic",
"Karl Lagerfeld"
],
"marketPositioning": "Accessible, authentic lifestyle brand for action sports and casual streetwear enthusiasts."
},
"shortlistAverages": {}
},
{
"id": "t7-score",
"label": "Composite score",
"data": {
"F": 64.15250320006385,
"points": {
"m1": 28.0841431875284,
"m2": 2.0050125313283207,
"m3": 17.14040800976219,
"m4": 5.766384998794575,
"m5": 11.156554472650374,
"m6": 0
},
"coverage": 0.95
},
"shortlistAverages": {
"F": 64.75407958362149,
"coverage": 0.9500000000000001
}
}
]