Licensing / co-brand · Los Angeles Dodgers → target #8 of 8

Lululemon

Premium athletic apparel brand for active individuals, positioned at the intersection of technical performance and everyday comfort.

Founded 1998 · Parent: Lululemon Athletica Inc. · Competes with Nike, Alo Yoga, Athleta, Gymshark · Partnerships: Team Canada Olympic Committee

Corporate details are Qloo entity data.

Pass

60.6F / 100

95% of the weighted evidence measured

Why this verdict

F 60.6 < 62 and unmitigated red flag(s): DEMOGRAPHIC_MISMATCH.

DEMOGRAPHIC_MISMATCH: m4 < 0.35 (observed m4 0.23)

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity

0.76

Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.

m2 Taste-profile overlap

0.17

Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.

m3 Cross-domain agreement

0.80

How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.

m4 Demographic alignment

0.23

Similarity of the two audiences’ age and gender over-index profiles.

m5 Geographic footprint

0.54

Correlation of metro-level audience affinity, relative to the screened cohort.

m6 Momentum not measured

n/a

Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.

Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.

How F is built

Points each metric adds (weights for Licensing / co-brand, renormalised over what Qloo could measure).

Metric	Weight	Points
Two-way audience affinity	0.35	28.0
Taste-profile overlap	0.10	1.8
Cross-domain agreement	0.20	16.9
Demographic alignment	0.10	2.4
Geographic footprint	0.20	11.5
Momentum	not measured	–
F		60.6

Qloo explainability: the buyer-side signals driving the forward affinity are Los Angeles Dodgers (1.00).

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly Lululemon’s audience embraces them.

Music0.81

Embraced: Meek Mill, Berner, Problem · Least shared: UGK, Swishahouse, Freddie Gibbs

TV0.88

Embraced: Men of a Certain Age, Brockmire, Burning Love · Least shared: Trailer Park Boys, Eastbound & Down, It's Always Sunny in Philadelphia

Film0.79

Embraced: Moneyball, Coach Carter, Greater · Least shared: Varsity Blues, Major League II, Draft Day

Podcasts0.73

Embraced: The Pete and Sebastian Show, TigerBelly, This Past Weekend w/ Theo Von · Least shared: Lee Syatt: What Was I Thinking?, The Church of What's Happening Now: The New Testament, Tom Segura En Español

Taste profile overlap

18 of 82 top taste tags shared.

Both over-index on

friendshipfriendfamily relationshipsEuropeanfemale protagonistteenage boyrockteenager

Buyer only

Hip Hop, Tortillas, mexican american, rap, african american

Lululemon only

Salad, Self Help, Restaurant, best friend, Steak

Audience shape

Los Angeles Dodgers (buyer) Lululemon

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.

Footprint overlap for distribution

White space: Lululemon strong, buyer weak Shared stronghold Other metros

White space

Minneapolis, Louisville, Columbus, Kansas City, Memphis, Cincinnati

Shared strongholds

Boise, Anchorage, Tucson, Albuquerque, Oklahoma City

Bull vs bear

No debate on this run.

Provenance: 26 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

Endpoint	Status	Result	Source
/v2/insights	ok	26 of 26 candidates scored	cache
/v2/insights	ok	26 profile(s)	cache
/v2/insights	ok	25 recommended artist(s)	cache
/v2/insights	ok	25 recommended tv_show(s)	cache
/v2/insights	ok	25 recommended movie(s)	cache
/v2/insights	ok	50 taste tag(s)	cache
/v2/insights	ok	demographics for 9 of 9 entities	cache
/v2/insights	ok	25 recommended podcast(s)	cache
/v2/insights	ok	7800 heatmap cell(s) in United States	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/insights	ok	1 of 1 candidates scored	cache
/v2/insights	ok	50 taste tag(s)	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/analysis/compare	ok	0 shared catalogue tag(s)	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/insights	ok	10474 heatmap cell(s) in United States	cache

Evidence rows (what bull, bear and the judge see)

[
 {
  "id": "t8-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": [
    {
     "m4": 0.2263827208148737,
     "flag": "DEMOGRAPHIC_MISMATCH",
     "rule": "m4 < 0.35"
    }
   ]
  },
  "shortlistAverages": {}
 },
 {
  "id": "t8-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.761058580989631,
   "b": 0.761058580989631,
   "ratio": 1,
   "value": 0.7610585809896309,
   "reverse": [
    {
     "id": "9B8B279C-B777-4293-8121-B8174970B57D",
     "name": "Los Angeles Dodgers",
     "affinity": 0.761058580989631
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.8058428397073507,
   "b": 0.8058428397073507,
   "ratio": 1,
   "value": 0.8058428397073506
  }
 },
 {
  "id": "t8-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.17241379310344832,
   "shared": [
    {
     "id": "urn:tag:keyword:media:friendship",
     "name": "friendship",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friend",
     "name": "friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:family_relationships",
     "name": "family relationships",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:restaurant:european",
     "name": "European",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:female_protagonist",
     "name": "female protagonist",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:teenage_boy",
     "name": "teenage boy",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:music:rock",
     "name": "rock",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:teenager",
     "name": "teenager",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:genre:music:hip_hop",
     "name": "Hip Hop",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:specialty_dish:place:tortillas",
     "name": "Tortillas",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:mexican_american",
     "name": "mexican american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:music:rap",
     "name": "rap",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:african_american",
     "name": "african american",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:specialty_dish:place:salad",
     "name": "Salad",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:media:self_help",
     "name": "Self Help",
     "subtype": "urn:tag:genre:media"
    },
    {
     "id": "urn:tag:genre:place:restaurant",
     "name": "Restaurant",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:best_friend",
     "name": "best friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:specialty_dish:place:steak",
     "name": "Steak",
     "subtype": "urn:tag:specialty_dish:place"
    }
   ],
   "unionCount": 82,
   "sharedCount": 18,
   "buyerTop20MissingShare": 0.55
  },
  "shortlistAverages": {
   "value": 0.26208447790247186,
   "sharedCount": 21.75,
   "buyerTop20MissingShare": 0.475
  }
 },
 {
  "id": "t8-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.8028107007995859,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "UGK",
       "affinity": 0.760592301311241
      },
      {
       "name": "Swishahouse",
       "affinity": 0.7728832135448468
      },
      {
       "name": "Freddie Gibbs",
       "affinity": 0.7804099774338704
      }
     ],
     "label": "Music",
     "score": 0.8095783050068048,
     "shared": [
      {
       "name": "Meek Mill",
       "affinity": 0.8400814649639254
      },
      {
       "name": "Berner",
       "affinity": 0.8350629475421727
      },
      {
       "name": "Problem",
       "affinity": 0.8322438445805976
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "Trailer Park Boys",
       "affinity": 0.8391600841938527
      },
      {
       "name": "Eastbound & Down",
       "affinity": 0.8489704547820758
      },
      {
       "name": "It's Always Sunny in Philadelphia",
       "affinity": 0.8534870978023952
      }
     ],
     "label": "TV",
     "score": 0.8796312152380669,
     "shared": [
      {
       "name": "Men of a Certain Age",
       "affinity": 0.9053135998287022
      },
      {
       "name": "Brockmire",
       "affinity": 0.9040059203587596
      },
      {
       "name": "Burning Love",
       "affinity": 0.8976486779190948
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "Varsity Blues",
       "affinity": 0.7460865728847489
      },
      {
       "name": "Major League II",
       "affinity": 0.747916816428722
      },
      {
       "name": "Draft Day",
       "affinity": 0.7659794400391761
      }
     ],
     "label": "Film",
     "score": 0.7932612515440417,
     "shared": [
      {
       "name": "Moneyball",
       "affinity": 0.8347803996401741
      },
      {
       "name": "Coach Carter",
       "affinity": 0.8288766038067786
      },
      {
       "name": "Greater",
       "affinity": 0.8230322476243012
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "Lee Syatt: What Was I Thinking?",
       "affinity": 0.6877972789216595
      },
      {
       "name": "The Church of What's Happening Now: The New Testament",
       "affinity": 0.6966835465448443
      },
      {
       "name": "Tom Segura En Español",
       "affinity": 0.6983715028717042
      }
     ],
     "label": "Podcasts",
     "score": 0.7287720314094304,
     "shared": [
      {
       "name": "The Pete and Sebastian Show",
       "affinity": 0.7926326373116871
      },
      {
       "name": "TigerBelly",
       "affinity": 0.7684256351007466
      },
      {
       "name": "This Past Weekend w/ Theo Von",
       "affinity": 0.7677187119611301
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "value": 0.8441854633559238,
   "domains[0].score": 0.8794888506674802,
   "domains[1].score": 0.8836269856142132,
   "domains[2].score": 0.8086589764417401,
   "domains[3].score": 0.804967040700262
  }
 },
 {
  "id": "t8-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.21,
    "female": -0.21,
    "25_to_29": -0.1,
    "30_to_34": -0.7000000000000001,
    "35_to_44": -0.53,
    "45_to_54": 0.22,
    "55_and_older": 0.33,
    "24_and_younger": 0.36
   },
   "value": 0.2263827208148737,
   "cosine": -0.5472345583702526,
   "target": {
    "male": -0.58,
    "female": 0.58,
    "25_to_29": -0.06,
    "30_to_34": 0.05,
    "35_to_44": 0.22,
    "45_to_54": -0.56,
    "55_and_older": -0.63,
    "24_and_younger": 0.04
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": 0.33,
    "bucket": "55_and_older",
    "target": -0.63
   }
  },
  "shortlistAverages": {
   "value": 0.5129090961869054,
   "cosine": 0.02581819237381071
  }
 },
 {
  "id": "t8-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.5442219610534734,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 44.9778,
     "lon": -93.265,
     "buyer": 0.8241633733063134,
     "metro": "Minneapolis",
     "target": 0.9980653279305846,
     "buyerRel": -0.03961269569810533,
     "targetRel": 0.13428925892616583
    },
    {
     "lat": 38.2527,
     "lon": -85.7585,
     "buyer": 0.8065839559632366,
     "metro": "Louisville",
     "target": 0.989377484527572,
     "buyerRel": -0.05332035817189362,
     "targetRel": 0.12947317039244177
    },
    {
     "lat": 39.9612,
     "lon": -82.9988,
     "buyer": 0.7648850999435347,
     "metro": "Columbus",
     "target": 0.9918795353613543,
     "buyerRel": -0.10683239883722706,
     "targetRel": 0.12016203658059255
    },
    {
     "lat": 39.0997,
     "lon": -94.5786,
     "buyer": 0.8635197516977453,
     "metro": "Kansas City",
     "target": 0.9935465126514098,
     "buyerRel": -0.023705731688706377,
     "targetRel": 0.10632102926495812
    },
    {
     "lat": 35.1495,
     "lon": -90.049,
     "buyer": 0.7888971113234295,
     "metro": "Memphis",
     "target": 0.9790743675972499,
     "buyerRel": -0.08388905580876516,
     "targetRel": 0.10628820046505516
    },
    {
     "lat": 39.1031,
     "lon": -84.512,
     "buyer": 0.8392353096278538,
     "metro": "Cincinnati",
     "target": 0.9938110711037792,
     "buyerRel": -0.048978758176842496,
     "targetRel": 0.10559700329908295
    }
   ],
   "correlation": 0.08844392210694685,
   "strongholds": [
    {
     "lat": 43.615,
     "lon": -116.2023,
     "buyer": 0.9088359603274305,
     "metro": "Boise",
     "target": 0.9866631543901055,
     "buyerRel": 0.08757333791546484,
     "targetRel": 0.16540053197813986
    },
    {
     "lat": 61.2181,
     "lon": -149.9003,
     "buyer": 0.8499582220228651,
     "metro": "Anchorage",
     "target": 0.9912790319144479,
     "buyerRel": 0.047812276744295,
     "targetRel": 0.1891330866358778
    },
    {
     "lat": 32.2226,
     "lon": -110.9747,
     "buyer": 0.9663896768709499,
     "metro": "Tucson",
     "target": 0.991801218719036,
     "buyerRel": 0.09608621357675451,
     "targetRel": 0.12149775542484065
    },
    {
     "lat": 35.0844,
     "lon": -106.6504,
     "buyer": 0.9706899894380029,
     "metro": "Albuquerque",
     "target": 0.9857567139862795,
     "buyerRel": 0.09551623700885659,
     "targetRel": 0.11058296155713321
    },
    {
     "lat": 35.4676,
     "lon": -97.5164,
     "buyer": 0.9157176737693803,
     "metro": "Oklahoma City",
     "target": 0.9963034148067628,
     "buyerRel": 0.032889662529978936,
     "targetRel": 0.11347540356736141
    }
   ],
   "whiteSpaceCount": 6,
   "relativeToCohort": true
  },
  "shortlistAverages": {
   "value": 0.43391156033354505,
   "correlation": -0.13217687933290995
  }
 },
 {
  "id": "t8-m6",
  "label": "m6 Momentum",
  "data": {
   "z": null,
   "note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
   "value": null,
   "priorSd": null,
   "coverage": 0,
   "priorMean": null,
   "normalised": true,
   "recentMean": null
  },
  "shortlistAverages": {}
 },
 {
  "id": "t8-profile",
  "label": "Qloo entity profile: Lululemon",
  "data": {
   "name": "Lululemon",
   "drivers": [
    {
     "name": "Los Angeles Dodgers",
     "score": 1
    }
   ],
   "ownership": "independent",
   "keyMarkets": [
    "Canada",
    "United States",
    "China",
    "Australia",
    "United Kingdom"
   ],
   "popularity": 0.9955416928005967,
   "screenRank": 8,
   "foundedYear": 1998,
   "priceRangeUsd": [
    30,
    250
   ],
   "ultimateParent": "Lululemon Athletica Inc.",
   "forwardAffinity": 0.761058580989631,
   "competitorBrands": [
    "Nike",
    "Alo Yoga",
    "Athleta",
    "Gymshark",
    "Under Armour"
   ],
   "sharedCategories": [],
   "knownPartnerships": [
    "Team Canada Olympic Committee"
   ],
   "marketPositioning": "Premium athletic apparel brand for active individuals, positioned at the intersection of technical performance and everyday comfort."
  },
  "shortlistAverages": {}
 },
 {
  "id": "t8-score",
  "label": "Composite score",
  "data": {
   "F": 60.595440748296305,
   "points": {
    "m1": 28.03900035224956,
    "m2": 1.814882032667877,
    "m3": 16.901277911570233,
    "m4": 2.382976008577618,
    "m5": 11.45730444323102,
    "m6": 0
   },
   "coverage": 0.95
  },
  "shortlistAverages": {
   "F": 64.75407958362149,
   "coverage": 0.9500000000000001
  }
 }
]