Licensing / co-brand · Los Angeles Dodgers → target #7 of 8
Adidas
Premium global athletic brand offering performance and lifestyle products for both athletes and casual consumers.
Founded 1924 · Parent: Adidas AG · Competes with Nike, Puma, Under Armour, Reebok · Partnerships: Kanye West, Pharrell Williams, FIFA
Corporate details are Qloo entity data.
Pass
61.8F / 100
95% of the weighted evidence measured
Why this verdict
F 61.8 < 62.
Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.
Six audience metrics
Bar = this target; tick = shortlist average.
m1 Two-way audience affinity
0.79
Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.
m2 Taste-profile overlap
0.21
Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.
m3 Cross-domain agreement
0.85
How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.
m4 Demographic alignment
0.39
Similarity of the two audiences’ age and gender over-index profiles.
m5 Geographic footprint
0.41
Correlation of metro-level audience affinity, relative to the screened cohort.
m6 Momentum not measured
n/a
Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.
Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.
How F is built
Points each metric adds (weights for Licensing / co-brand, renormalised over what Qloo could measure).
| Metric | Weight | Points |
|---|---|---|
| Two-way audience affinity | 0.35 | 29.0 |
| Taste-profile overlap | 0.10 | 2.2 |
| Cross-domain agreement | 0.20 | 17.8 |
| Demographic alignment | 0.10 | 4.1 |
| Geographic footprint | 0.20 | 8.6 |
| Momentum | not measured | – |
| F | 61.8 |
Qloo explainability: the buyer-side signals driving the forward affinity are Los Angeles Dodgers (1.00).
Where the audiences meet, across culture
The buyer audience’s top titles in each domain, ranked by how strongly Adidas’s audience embraces them.
Music0.90
Embraced: 2 Chainz, YG, Meek Mill · Least shared: Swishahouse, UGK, Flatbush ZOMBiES
TV0.87
Embraced: Ballers, Men of a Certain Age, The Righteous Gemstones · Least shared: It's Always Sunny in Philadelphia, Arrested Development, Those Who Can't
Film0.81
Embraced: Creed, Coach Carter, Greater · Least shared: Varsity Blues, Major League II, Hoosiers
Podcasts0.81
Embraced: I AM RAPAPORT: STEREO PODCAST, The Schaub Show, The Fighter & The Kid · Least shared: Enchilada Casserole, The YoYoYo Podcast w/Martin & Hooter, Yea Man! Podcast
Taste profile overlap
20 of 80 top taste tags shared.
Both over-index on
Hip Hoprapfriendshipelectronicfriendrockfemale protagonisttrap
Buyer only
American, Tortillas, mexican american, los angeles california, african american
Adidas only
Hotel, Sports, Pudim, argentina, violence
Audience shape
Los Angeles Dodgers (buyer) Adidas
Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.
Momentum
Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.
Footprint overlap for distribution
White space: Adidas strong, buyer weak Shared stronghold Other metros
White space
Minneapolis, Columbus, Milwaukee, Hartford, Raleigh, Providence, St. Louis, Baltimore
Shared strongholds
Anchorage, Portland
Bull vs bear
No debate on this run.Provenance: 26 Qloo calls behind this target
Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
| Purpose | Endpoint | Status | Result | Source |
|---|---|---|---|---|
| /v2/insights | ok | 26 of 26 candidates scored | cache | |
| /v2/insights | ok | 26 profile(s) | cache | |
| /v2/insights | ok | 25 recommended artist(s) | cache | |
| /v2/insights | ok | 25 recommended tv_show(s) | cache | |
| /v2/insights | ok | 25 recommended movie(s) | cache | |
| /v2/insights | ok | 50 taste tag(s) | cache | |
| /v2/insights | ok | demographics for 9 of 9 entities | cache | |
| /v2/insights | ok | 25 recommended podcast(s) | cache | |
| /v2/insights | ok | 7800 heatmap cell(s) in United States | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/trending | ok | 26 trend point(s) | cache | |
| /v2/insights | ok | 1 of 1 candidates scored | cache | |
| /v2/insights | ok | 50 taste tag(s) | cache | |
| /v2/insights | ok | 25 of 25 candidates scored | cache | |
| /v2/insights | ok | 25 of 25 candidates scored | cache | |
| /v2/insights | ok | 25 of 25 candidates scored | cache | |
| /v2/insights | ok | 25 of 25 candidates scored | cache | |
| /v2/analysis/compare | ok | 0 shared catalogue tag(s) | cache | |
| /v2/insights | ok | 9366 heatmap cell(s) in United States | cache |
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t5-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t5-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.7875723024782287,
"b": 0.7875723024782287,
"ratio": 1,
"value": 0.7875723024782287,
"reverse": [
{
"id": "9B8B279C-B777-4293-8121-B8174970B57D",
"name": "Los Angeles Dodgers",
"affinity": 0.7875723024782287
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t5-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.2114014251781472,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:trap",
"name": "trap",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:los_angeles_california",
"name": "los angeles california",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:place:hotel",
"name": "Hotel",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:media:sports",
"name": "Sports",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:specialty_dish:place:pudim",
"name": "Pudim",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:music:argentina",
"name": "argentina",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:violence",
"name": "violence",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 80,
"sharedCount": 20,
"buyerTop20MissingShare": 0.55
},
"shortlistAverages": {
"value": 0.26208447790247186,
"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t5-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8467495139670727,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Swishahouse",
"affinity": 0.836014538179944
},
{
"name": "UGK",
"affinity": 0.8595218406261071
},
{
"name": "Flatbush ZOMBiES",
"affinity": 0.8678708345393322
}
],
"label": "Music",
"score": 0.8970272499035735,
"shared": [
{
"name": "2 Chainz",
"affinity": 0.9363433486391448
},
{
"name": "YG",
"affinity": 0.9332553529753765
},
{
"name": "Meek Mill",
"affinity": 0.9256010160087763
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "It's Always Sunny in Philadelphia",
"affinity": 0.8310886357054135
},
{
"name": "Arrested Development",
"affinity": 0.8433822066427797
},
{
"name": "Those Who Can't",
"affinity": 0.8470180901211862
}
],
"label": "TV",
"score": 0.8696216975677619,
"shared": [
{
"name": "Ballers",
"affinity": 0.9235706002966177
},
{
"name": "Men of a Certain Age",
"affinity": 0.9054268327459333
},
{
"name": "The Righteous Gemstones",
"affinity": 0.8980896537463833
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Varsity Blues",
"affinity": 0.7566331061012596
},
{
"name": "Major League II",
"affinity": 0.7609138714210616
},
{
"name": "Hoosiers",
"affinity": 0.7651177411130956
}
],
"label": "Film",
"score": 0.8120752000687321,
"shared": [
{
"name": "Creed",
"affinity": 0.8824870965182161
},
{
"name": "Coach Carter",
"affinity": 0.8614603444426124
},
{
"name": "Greater",
"affinity": 0.8508829206707312
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Enchilada Casserole",
"affinity": 0.7574077178811002
},
{
"name": "The YoYoYo Podcast w/Martin & Hooter",
"affinity": 0.7725686848584067
},
{
"name": "Yea Man! Podcast",
"affinity": 0.7730332737250235
}
],
"label": "Podcasts",
"score": 0.8082739083282229,
"shared": [
{
"name": "I AM RAPAPORT: STEREO PODCAST",
"affinity": 0.8688295066059464
},
{
"name": "The Schaub Show",
"affinity": 0.8597600798823053
},
{
"name": "The Fighter & The Kid",
"affinity": 0.853775164033414
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t5-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.21,
"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.3931045207531373,
"cosine": -0.21379095849372545,
"target": {
"male": 0.24,
"female": -0.24,
"25_to_29": 0.22,
"30_to_34": 0.11,
"35_to_44": 0.08,
"45_to_54": -0.51,
"55_and_older": -0.58,
"24_and_younger": 0.35000000000000003
},
"coverage": 1,
"biggestGap": {
"buyer": 0.33,
"bucket": "55_and_older",
"target": -0.58
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t5-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.4070612542744981,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 44.9778,
"lon": -93.265,
"buyer": 0.8241633733063134,
"metro": "Minneapolis",
"target": 0.9440711506878189,
"buyerRel": -0.03961269569810533,
"targetRel": 0.08029508168340016
},
{
"lat": 39.9612,
"lon": -82.9988,
"buyer": 0.7648850999435347,
"metro": "Columbus",
"target": 0.9262905486758939,
"buyerRel": -0.10683239883722706,
"targetRel": 0.05457304989513212
},
{
"lat": 43.0389,
"lon": -87.9065,
"buyer": 0.8500661088065916,
"metro": "Milwaukee",
"target": 0.965798886986003,
"buyerRel": -0.06143165090656344,
"targetRel": 0.05430112727284797
},
{
"lat": 41.7658,
"lon": -72.6734,
"buyer": 0.8474897021248272,
"metro": "Hartford",
"target": 0.9708420560292096,
"buyerRel": -0.06953699075301978,
"targetRel": 0.053815363151362594
},
{
"lat": 35.7796,
"lon": -78.6382,
"buyer": 0.8551836508424834,
"metro": "Raleigh",
"target": 0.9440684662859836,
"buyerRel": -0.03524966789571138,
"targetRel": 0.053635147547788864
},
{
"lat": 41.824,
"lon": -71.4128,
"buyer": 0.8326582942790359,
"metro": "Providence",
"target": 0.9695594791363381,
"buyerRel": -0.08628184600626365,
"targetRel": 0.05061933885103853
},
{
"lat": 38.627,
"lon": -90.1994,
"buyer": 0.8228324723279902,
"metro": "St. Louis",
"target": 0.9399823302165974,
"buyerRel": -0.06704870610891123,
"targetRel": 0.050101151779695985
},
{
"lat": 39.2904,
"lon": -76.6122,
"buyer": 0.8511852724968442,
"metro": "Baltimore",
"target": 0.9649473089991875,
"buyerRel": -0.06503757303932489,
"targetRel": 0.0487244634630184
}
],
"correlation": -0.18587749145100382,
"strongholds": [
{
"lat": 61.2181,
"lon": -149.9003,
"buyer": 0.8499582220228651,
"metro": "Anchorage",
"target": 0.8873428179778415,
"buyerRel": 0.047812276744295,
"targetRel": 0.08519687269927145
},
{
"lat": 45.5152,
"lon": -122.6784,
"buyer": 0.9398023648759333,
"metro": "Portland",
"target": 0.9679784214704673,
"buyerRel": 0.043643888424171884,
"targetRel": 0.07181994501870592
}
],
"whiteSpaceCount": 11,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.43391156033354505,
"correlation": -0.13217687933290995
}
},
{
"id": "t5-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t5-profile",
"label": "Qloo entity profile: Adidas",
"data": {
"name": "Adidas",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "independent",
"keyMarkets": [
"United States",
"Germany",
"China",
"Japan",
"United Kingdom"
],
"popularity": 0.9997457239239884,
"screenRank": 5,
"foundedYear": 1924,
"priceRangeUsd": [
25,
300
],
"ultimateParent": "Adidas AG",
"forwardAffinity": 0.7875723024782287,
"competitorBrands": [
"Nike",
"Puma",
"Under Armour",
"Reebok",
"New Balance"
],
"sharedCategories": [],
"knownPartnerships": [
"Kanye West",
"Pharrell Williams",
"FIFA",
"UEFA",
"Stella McCartney"
],
"marketPositioning": "Premium global athletic brand offering performance and lifestyle products for both athletes and casual consumers."
},
"shortlistAverages": {}
},
{
"id": "t5-score",
"label": "Composite score",
"data": {
"F": 61.775058327244494,
"points": {
"m1": 29.01582167025053,
"m2": 2.225278159769971,
"m3": 17.82630555720153,
"m4": 4.137942323717234,
"m5": 8.569710616305224,
"m6": 0
},
"coverage": 0.95
},
"shortlistAverages": {
"F": 64.75407958362149,
"coverage": 0.9500000000000001
}
}
]