Simpatico

Licensing / co-brand · Los Angeles Dodgers → target #4 of 8

47

An established, accessible, and high-quality provider of licensed sports headwear and apparel for dedicated fans of professional and collegiate teams.

Founded 1947 · Parent: Twins Enterprise, Inc. · Competes with New Era, Mitchell & Ness, Fanatics, Nike · Partnerships: MLB, NBA, NFL

Corporate details are Qloo entity data.

Watch
65.6F / 100
95% of the weighted evidence measured

Why this verdict

F 65.6 is between 62 and 67, no red flags.

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity
0.86
Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.
m2 Taste-profile overlap
0.37
Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.
m3 Cross-domain agreement
0.86
How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.
m4 Demographic alignment
0.54
Similarity of the two audiences’ age and gender over-index profiles.
m5 Geographic footprint
0.29
Correlation of metro-level audience affinity, relative to the screened cohort.
m6 Momentum not measured
n/a
Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.
Qloo has no trending history for the 12 weeks to 2026-10-24.

How F is built

Points each metric adds (weights for Licensing / co-brand, renormalised over what Qloo could measure).

MetricWeightPoints
Two-way audience affinity0.3531.9
Taste-profile overlap0.103.9
Cross-domain agreement0.2018.1
Demographic alignment0.105.7
Geographic footprint0.206.1
Momentumnot measured–
F65.6

Qloo explainability: the buyer-side signals driving the forward affinity are Los Angeles Dodgers (1.00).

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly 47’s audience embraces them.

Music0.95
Embraced: Meek Mill, YG, Jay Rock · Least shared: UGK, E-40, Swishahouse
TV0.88
Embraced: Ballers, Men of a Certain Age, Brockmire · Least shared: Trailer Park Boys, It's Always Sunny in Philadelphia, Workaholics
Film0.78
Embraced: Creed, Moneyball, Coach Carter · Least shared: The Pistol: The Birth of a Legend, Varsity Blues, Major League II
Podcasts0.83
Embraced: I AM RAPAPORT: STEREO PODCAST, Monday Morning Podcast, The Fighter & The Kid · Least shared: The YoYoYo Podcast w/Martin & Hooter, Tom Segura En Español, Enchilada Casserole

Taste profile overlap

30 of 70 top taste tags shared.

Both over-index on
Hip Hoprapelectronicafrican americanfriendshipfamily relationshipsfriendamerican football
Buyer only

American, Tortillas, mexican american, European, latino

47 only

Truffle Fries, Stadium, football, american football sport, Arena

Audience shape

Los Angeles Dodgers (buyer) 47
-0.74-0.370.00+0.37+0.74≤2425–2930–3435–4445–5455+MenWomen

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

Qloo has no trending history for the 12 weeks to 2026-10-24.

Footprint overlap for distribution

White space: 47 strong, buyer weak Shared stronghold Other metros
White space

Boston, Providence, Hartford, Cleveland, Kansas City, Pittsburgh, Chicago, New York

Shared strongholds

Honolulu, Phoenix

Bull vs bear

9 of 10 claims survived the judge; 1 rejected for citing numbers not in the ledger or misreading them.

Bull: for the deal

  • Two-way aggregate audience affinity is strong and symmetric: both directions score 0.8646, above the shortlist average of about 0.806, so the overlap reads the same from either brand's side.

    t1-m1.value = 0.8646t1-m1.ratio = 1

  • Taste-profile overlap beats the shortlist. There are 30 shared tags against an average of 21.75, and fewer of the buyer's top-20 tags are missing from the target's profile (0.35 vs 0.475).

    t1-m2.value = 0.3717t1-m2.sharedCount = 30t1-m2.buyerTop20MissingShare = 0.35

  • Cross-domain agreement is above average, led by music at 0.949. Both audiences over-index on artists such as Meek Mill (affinity 0.981), which gives a cultural hook for co-branded headwear.

    t1-m3.value = 0.8588t1-m3.domains[0].score = 0.9494t1-m3.domains[0].shared[0].affinity = 0.9813

  • Film and podcast audiences also align above the shortlist average, with shared sports-adjacent titles such as Creed (affinity 0.883).

    t1-m3.domains[2].score = 0.7774t1-m3.domains[3].score = 0.8252t1-m3.domains[2].shared[0].affinity = 0.883

    Rejected by the judge: cites m3 Cross-domain agreement "domains[2].score" = 0.7774 as a strength, but it is below the shortlist average (0.8087)

  • Overall fit clears the bar. The composite score of 65.65 is above the shortlist average, demographic alignment (0.542) edges the average, and no code red flags were raised.

    t1-score.F = 65.65t1-m4.value = 0.542

Bear: against, or diligence first

  • Geographic footprint is the weakest dimension: the aggregate metro affinity score sits well below the shortlist average, and buyer and target metro affinities are negatively correlated, more so than the shortlist norm. Diligence should confirm distribution fit before licensing.

    t1-m5.value = 0.2896t1-m5.correlation = -0.4207

  • The target's audience shows its relative strength in metros like Boston, where the Dodgers audience under-indexes relative to the cohort. That points to the co-brand's reach skewing toward markets outside the buyer's aggregate audience base.

    t1-m5.whiteSpace[0].buyerRel = -0.05589t1-m5.whiteSpace[0].targetRel = 0.02903

  • Momentum cannot be assessed. Qloo has no trending history for the window, so this metric contributes zero points and leaves a blind spot on audience trajectory.

    t1-m6.coverage = 0t1-score.points.m6 = 0

  • The composite is only marginally above the shortlist average, so this pair is not a clear standout. Coverage matches the shortlist, meaning the edge does not come from better data completeness.

    t1-score.coverage = 0.95t1-m5.whiteSpaceCount = 9

  • Within cross-domain agreement, TV taste alignment falls slightly below the shortlist average. Clashes appear in comedy shows such as Trailer Park Boys, which suggests weaker shared content territory for co-marketing.

    t1-m3.domains[1].score = 0.8833t1-m3.domains[1].clash[0].affinity = 0.8407

IC memo

Number check passed: 19 number(s), all in the evidence ledger.Written by claude-opus-5-5 (after one repair pass)

47: WATCH

Recommendation 47 ranks 4 of 8 on this screen with a composite F of 65.6. The verdict rule decides it: F 65.6 is between 62 and 67, and no red flags were raised, so the result is WATCH. The audience-affinity case is solid, but weak geographic fit and missing momentum data keep this short of a go.

Where the audiences meet

  • Strong, symmetric affinity. Two-way aggregate audience affinity scores 0.86 in both directions, above the shortlist average of about 0.81. The overlap reads the same from either brand's side.
  • Broader taste overlap. The two profiles share 30 tags, above the shortlist average, led by hip hop and rap. Fewer of the buyer's top tags are missing from the target's profile than is typical on the shortlist.
  • Music leads cross-domain agreement. Cross-domain agreement is above average, and music scores 0.95. Both audiences over-index on artists such as Meek Mill, YG and Jay Rock, which offers a cultural hook for co-branded headwear.
  • Demographics. Demographic alignment (0.54) edges the shortlist average.

Risks

  • Geography is the weakest dimension. The aggregate metro affinity score (0.29) sits well below the shortlist average (0.43). Buyer and target metro affinities are negatively correlated (-0.42), more so than the shortlist norm.
  • Reach may skew away from the buyer's base. The target's relative strength shows in metros like Boston and Providence, where the Dodgers audience under-indexes relative to the cohort.
  • Momentum is a blind spot. Qloo has no trending history for the window ending 2026-10-24, so this metric contributes zero points.
  • Not a clear standout. The composite is only marginally above the shortlist average, and coverage matches the shortlist.
  • Weaker shared TV territory. TV alignment falls slightly below the shortlist average, with clashes in comedy shows such as Trailer Park Boys.

Diligence questions

  • Does 47's distribution footprint fit the Dodgers' audience strongholds, such as Phoenix and Honolulu?
  • Would a co-branded pilot show aggregate uptake concentrated in Northeast markets outside the buyer's audience base?
  • Can trending data be sourced elsewhere to fill the momentum gap?
  • Which shared music territory could anchor the creative without leaning on the weaker TV overlap?
  • How does 47's existing MLB licensing affect exclusivity against competitors such as New Era?

Aggregate audience affinities from Qloo, not predictions about individuals. Not investment advice.

Provenance: 26 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

PurposeEndpointStatusResultSource
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 profile(s)cache
/v2/insightsok25 recommended podcast(s)cache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 recommended tv_show(s)cache
/v2/insightsokdemographics for 9 of 9 entitiescache
/v2/insightsok25 recommended artist(s)cache
/v2/insightsok25 recommended movie(s)cache
/v2/insightsok7800 heatmap cell(s) in United Statescache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/insightsok1 of 1 candidates scoredcache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/analysis/compareok0 shared catalogue tag(s)cache
/v2/insightsok5327 heatmap cell(s) in United Statescache
Evidence rows (what bull, bear and the judge see)
[
 {
  "id": "t1-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": []
  },
  "shortlistAverages": {}
 },
 {
  "id": "t1-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.8646168501109618,
   "b": 0.8646168501109618,
   "ratio": 1,
   "value": 0.8646168501109618,
   "reverse": [
    {
     "id": "9B8B279C-B777-4293-8121-B8174970B57D",
     "name": "Los Angeles Dodgers",
     "affinity": 0.8646168501109618
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.8058428397073507,
   "b": 0.8058428397073507,
   "ratio": 1,
   "value": 0.8058428397073506
  }
 },
 {
  "id": "t1-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.371705217859064,
   "shared": [
    {
     "id": "urn:tag:genre:music:hip_hop",
     "name": "Hip Hop",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:rap",
     "name": "rap",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:electronic",
     "name": "electronic",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:african_american",
     "name": "african american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friendship",
     "name": "friendship",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:family_relationships",
     "name": "family relationships",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friend",
     "name": "friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:american_football",
     "name": "american football",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:genre:place:restaurant:american",
     "name": "American",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:tortillas",
     "name": "Tortillas",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:mexican_american",
     "name": "mexican american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:restaurant:european",
     "name": "European",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:latino",
     "name": "latino",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:specialty_dish:place:truffle_fries",
     "name": "Truffle Fries",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:place:stadium",
     "name": "Stadium",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:football",
     "name": "football",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:american_football_sport",
     "name": "american football sport",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:arena",
     "name": "Arena",
     "subtype": "urn:tag:genre:place"
    }
   ],
   "unionCount": 70,
   "sharedCount": 30,
   "buyerTop20MissingShare": 0.35
  },
  "shortlistAverages": {
   "value": 0.26208447790247186,
   "sharedCount": 21.75,
   "buyerTop20MissingShare": 0.475
  }
 },
 {
  "id": "t1-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.8588153875711427,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "UGK",
       "affinity": 0.9019002828871784
      },
      {
       "name": "E-40",
       "affinity": 0.9063573347817516
      },
      {
       "name": "Swishahouse",
       "affinity": 0.9102819638802144
      }
     ],
     "label": "Music",
     "score": 0.9494027526786241,
     "shared": [
      {
       "name": "Meek Mill",
       "affinity": 0.9812556080775912
      },
      {
       "name": "YG",
       "affinity": 0.9776337888281423
      },
      {
       "name": "Jay Rock",
       "affinity": 0.9763296032040193
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "Trailer Park Boys",
       "affinity": 0.8407340099706376
      },
      {
       "name": "It's Always Sunny in Philadelphia",
       "affinity": 0.8532888864822029
      },
      {
       "name": "Workaholics",
       "affinity": 0.8635743134336824
      }
     ],
     "label": "TV",
     "score": 0.8832504041347531,
     "shared": [
      {
       "name": "Ballers",
       "affinity": 0.9239332455476101
      },
      {
       "name": "Men of a Certain Age",
       "affinity": 0.9135154651633047
      },
      {
       "name": "Brockmire",
       "affinity": 0.9096232326141797
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "The Pistol: The Birth of a Legend",
       "affinity": 0.7254561938654243
      },
      {
       "name": "Varsity Blues",
       "affinity": 0.7326203691835254
      },
      {
       "name": "Major League II",
       "affinity": 0.7379718420209015
      }
     ],
     "label": "Film",
     "score": 0.7773662768969423,
     "shared": [
      {
       "name": "Creed",
       "affinity": 0.8830457370548376
      },
      {
       "name": "Moneyball",
       "affinity": 0.818565230154973
      },
      {
       "name": "Coach Carter",
       "affinity": 0.812475390374828
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "The YoYoYo Podcast w/Martin & Hooter",
       "affinity": 0.7638472224606865
      },
      {
       "name": "Tom Segura En Español",
       "affinity": 0.7769034041274646
      },
      {
       "name": "Enchilada Casserole",
       "affinity": 0.7847753787213907
      }
     ],
     "label": "Podcasts",
     "score": 0.8252421165742513,
     "shared": [
      {
       "name": "I AM RAPAPORT: STEREO PODCAST",
       "affinity": 0.8801524973619502
      },
      {
       "name": "Monday Morning Podcast",
       "affinity": 0.8745412080690061
      },
      {
       "name": "The Fighter & The Kid",
       "affinity": 0.8572826733785486
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "value": 0.8441854633559238,
   "domains[0].score": 0.8794888506674802,
   "domains[1].score": 0.8836269856142132,
   "domains[2].score": 0.8086589764417401,
   "domains[3].score": 0.804967040700262
  }
 },
 {
  "id": "t1-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.21,
    "female": -0.21,
    "25_to_29": -0.1,
    "30_to_34": -0.7000000000000001,
    "35_to_44": -0.53,
    "45_to_54": 0.22,
    "55_and_older": 0.33,
    "24_and_younger": 0.36
   },
   "value": 0.5419560667468951,
   "cosine": 0.08391213349379029,
   "target": {
    "male": 0.51,
    "female": -0.51,
    "25_to_29": 0.30000000000000004,
    "30_to_34": 0.43,
    "35_to_44": -0.73,
    "45_to_54": 0.33,
    "55_and_older": -0.74,
    "24_and_younger": 0.08
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": -0.7000000000000001,
    "bucket": "30_to_34",
    "target": 0.43
   }
  },
  "shortlistAverages": {
   "value": 0.5129090961869054,
   "cosine": 0.02581819237381071
  }
 },
 {
  "id": "t1-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.2896439291822178,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 42.3601,
     "lon": -71.0589,
     "buyer": 0.8822764061592385,
     "metro": "Boston",
     "target": 0.9671923099430688,
     "buyerRel": -0.05588609453499216,
     "targetRel": 0.029029809248838134
    },
    {
     "lat": 41.824,
     "lon": -71.4128,
     "buyer": 0.8326582942790359,
     "metro": "Providence",
     "target": 0.9394369883423109,
     "buyerRel": -0.08628184600626365,
     "targetRel": 0.020496848057011352
    },
    {
     "lat": 41.7658,
     "lon": -72.6734,
     "buyer": 0.8474897021248272,
     "metro": "Hartford",
     "target": 0.8925411137921895,
     "buyerRel": -0.06953699075301978,
     "targetRel": -0.024485579085657516
    },
    {
     "lat": 41.4993,
     "lon": -81.6944,
     "buyer": 0.8662737132965914,
     "metro": "Cleveland",
     "target": 0.8951722437625654,
     "buyerRel": -0.07152915049075081,
     "targetRel": -0.0426306200247768
    },
    {
     "lat": 39.0997,
     "lon": -94.5786,
     "buyer": 0.8635197516977453,
     "metro": "Kansas City",
     "target": 0.8393899735218094,
     "buyerRel": -0.023705731688706377,
     "targetRel": -0.047835509864642245
    },
    {
     "lat": 40.4406,
     "lon": -79.9959,
     "buyer": 0.8510252037916864,
     "metro": "Pittsburgh",
     "target": 0.8563939501858312,
     "buyerRel": -0.05488360999297626,
     "targetRel": -0.049514863598831504
    },
    {
     "lat": 41.8781,
     "lon": -87.6298,
     "buyer": 0.9369385202202375,
     "metro": "Chicago",
     "target": 0.9135887207753047,
     "buyerRel": -0.026636719026512434,
     "targetRel": -0.049986518471445196
    },
    {
     "lat": 40.7128,
     "lon": -74.006,
     "buyer": 0.9277621396874952,
     "metro": "New York",
     "target": 0.9110218801194884,
     "buyerRel": -0.03799999557565281,
     "targetRel": -0.054740255143659655
    }
   ],
   "correlation": -0.4207121416355643,
   "strongholds": [
    {
     "lat": 21.3069,
     "lon": -157.8583,
     "buyer": 0.9810658047116737,
     "metro": "Honolulu",
     "target": 0.9199337823019087,
     "buyerRel": 0.027697517321411236,
     "targetRel": -0.03343450508835377
    },
    {
     "lat": 33.4484,
     "lon": -112.074,
     "buyer": 0.9871317998785691,
     "metro": "Phoenix",
     "target": 0.8805544157900924,
     "buyerRel": 0.04539765309736399,
     "targetRel": -0.061179730991112735
    }
   ],
   "whiteSpaceCount": 9,
   "relativeToCohort": true
  },
  "shortlistAverages": {
   "value": 0.43391156033354505,
   "correlation": -0.13217687933290995
  }
 },
 {
  "id": "t1-m6",
  "label": "m6 Momentum",
  "data": {
   "z": null,
   "note": "Qloo has no trending history for the 12 weeks to 2026-10-24.",
   "value": null,
   "priorSd": null,
   "coverage": 0,
   "priorMean": null,
   "normalised": false,
   "recentMean": null
  },
  "shortlistAverages": {}
 },
 {
  "id": "t1-profile",
  "label": "Qloo entity profile: 47",
  "data": {
   "name": "47",
   "drivers": [
    {
     "name": "Los Angeles Dodgers",
     "score": 1
    }
   ],
   "ownership": "part_of_other",
   "keyMarkets": [
    "United States"
   ],
   "popularity": 0.9336593717685748,
   "screenRank": 1,
   "foundedYear": 1947,
   "priceRangeUsd": [
    25,
    85
   ],
   "ultimateParent": "Twins Enterprise, Inc.",
   "forwardAffinity": 0.8646168501109618,
   "competitorBrands": [
    "New Era",
    "Mitchell & Ness",
    "Fanatics",
    "Nike"
   ],
   "sharedCategories": [],
   "knownPartnerships": [
    "MLB",
    "NBA",
    "NFL",
    "NHL",
    "NASCAR",
    "Stoney Clover Lane"
   ],
   "marketPositioning": "An established, accessible, and high-quality provider of licensed sports headwear and apparel for dedicated fans of professional and collegiate teams."
  },
  "shortlistAverages": {}
 },
 {
  "id": "t1-score",
  "label": "Composite score",
  "data": {
   "F": 65.6498830894847,
   "points": {
    "m1": 31.854305004088065,
    "m2": 3.9126865037796215,
    "m3": 18.080323948866162,
    "m4": 5.704800702598896,
    "m5": 6.097766930151954,
    "m6": 0
   },
   "coverage": 0.95
  },
  "shortlistAverages": {
   "F": 64.75407958362149,
   "coverage": 0.9500000000000001
  }
 }
]