Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t6-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t6-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.9250882967431556,
"b": 0.8877526156191715,
"ratio": 0.9596409539981997,
"value": 0.9060359897132331,
"reverse": [
{
"id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
"name": "HOKA",
"affinity": 0.9412446515163498
},
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.894925275105862
},
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.8890511785554032
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.8257893572990712
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.9318242178599573,
"b": 0.8942579218903515,
"ratio": 0.9596907599606054,
"value": 0.9126545976467968
}
},
{
"id": "t6-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.28012048192771083,
"shared": [
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:park",
"name": "Park",
"subtype": "urn:tag:genre:place"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:restaurant:bar",
"name": "Bar",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:steak_tartare",
"name": "Steak Tartare",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:keyword:media:new_york_city",
"name": "new york city",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:christian_music",
"name": "Christian Music",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:competition",
"name": "competition",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:small_town",
"name": "small town",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:seafood",
"name": "Seafood",
"subtype": "urn:tag:specialty_dish:place"
}
],
"unionCount": 75,
"sharedCount": 25,
"buyerTop20MissingShare": 0.4
},
"shortlistAverages": {
"value": 0.2923883996049556,
"sharedCount": 25.125,
"buyerTop20MissingShare": 0.41250000000000003
}
},
{
"id": "t6-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8940819951685067,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Shakey Graves",
"affinity": 0.8117854156243671
},
{
"name": "Greyhounds",
"affinity": 0.8157818979207434
},
{
"name": "Alabama Shakes",
"affinity": 0.8170280267957333
}
],
"label": "Music",
"score": 0.8437771543737475,
"shared": [
{
"name": "Tom Petty",
"affinity": 0.9008131422726126
},
{
"name": "Jason Isbell and the 400 Unit",
"affinity": 0.8683282153706254
},
{
"name": "Jason Isbell",
"affinity": 0.8678405197133015
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Old Enough!",
"affinity": 0.9273599383962413
},
{
"name": "Alone Australia",
"affinity": 0.9359276708111073
},
{
"name": "Claim to Fame",
"affinity": 0.937544659262504
}
],
"label": "TV",
"score": 0.9480451847048381,
"shared": [
{
"name": "The Amazing Race",
"affinity": 0.9820840013610668
},
{
"name": "Survivor",
"affinity": 0.9723248410955394
},
{
"name": "American Ninja Warrior",
"affinity": 0.9626008004763674
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "The Inventor: Out for Blood in Silicon Valley",
"affinity": 0.8623389551482001
},
{
"name": "The Wall: Climb for Gold",
"affinity": 0.8639880166494242
},
{
"name": "The Alpinist",
"affinity": 0.8649303482550018
}
],
"label": "Film",
"score": 0.8862696404310665,
"shared": [
{
"name": "The Dawn Wall",
"affinity": 0.9252311731172264
},
{
"name": "Free Solo",
"affinity": 0.9189075175364174
},
{
"name": "The Peanut Butter Falcon",
"affinity": 0.9093960616694242
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "FoundMyFitness",
"affinity": 0.8185756554634044
},
{
"name": "The Tim Ferriss Show",
"affinity": 0.8202057107927995
},
{
"name": "The Model Health Show",
"affinity": 0.8553926123988844
}
],
"label": "Podcasts",
"score": 0.8982360011643752,
"shared": [
{
"name": "Ali on the Run Show",
"affinity": 0.9780693026704661
},
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.9630094492044116
},
{
"name": "C Tolle Run",
"affinity": 0.944149119249285
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8895360570163606,
"domains[0].score": 0.8671579273614827,
"domains[1].score": 0.9184741196444983,
"domains[2].score": 0.8852859286874863,
"domains[3].score": 0.8872262523719755
}
},
{
"id": "t6-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.8353336263505284,
"cosine": 0.670667252701057,
"target": {
"male": -0.02,
"female": 0.02,
"25_to_29": -0.14,
"30_to_34": 0.23,
"35_to_44": 0.16,
"45_to_54": 0.19,
"55_and_older": -0.7000000000000001,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
"buyer": -0.3025,
"bucket": "30_to_34",
"target": 0.23
}
},
"shortlistAverages": {
"value": 0.6743017600086788,
"cosine": 0.34860352001735756
}
},
{
"id": "t6-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.43085078841766167,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 33.5186,
"lon": -86.8104,
"buyer": 0.7473393960773093,
"metro": "Birmingham",
"target": 0.9339795230759044,
"buyerRel": -0.03920707746193042,
"targetRel": 0.1474330495366647
},
{
"lat": 35.4676,
"lon": -97.5164,
"buyer": 0.7735162122542768,
"metro": "Oklahoma City",
"target": 0.9504078056574179,
"buyerRel": -0.043529799042807404,
"targetRel": 0.13336179436033369
},
{
"lat": 38.2527,
"lon": -85.7585,
"buyer": 0.8157297774752361,
"metro": "Louisville",
"target": 0.9477902740818406,
"buyerRel": -0.003321613807734547,
"targetRel": 0.1287388827988699
},
{
"lat": 36.1627,
"lon": -86.7816,
"buyer": 0.8297116121273177,
"metro": "Nashville",
"target": 0.9530930648243915,
"buyerRel": 0.00036454154250431525,
"targetRel": 0.1237459942395781
},
{
"lat": 35.1495,
"lon": -90.049,
"buyer": 0.7524965372047269,
"metro": "Memphis",
"target": 0.9103999021882233,
"buyerRel": -0.036056674130995,
"targetRel": 0.12184669085250144
},
{
"lat": 39.9612,
"lon": -82.9988,
"buyer": 0.8547156102257165,
"metro": "Columbus",
"target": 0.9669494714305576,
"buyerRel": 0.002110285898252573,
"targetRel": 0.11434414710309371
},
{
"lat": 29.4241,
"lon": -98.4936,
"buyer": 0.8118544272353817,
"metro": "San Antonio",
"target": 0.9600433463298629,
"buyerRel": -0.0346051804586317,
"targetRel": 0.11358373863584947
},
{
"lat": 33.749,
"lon": -84.388,
"buyer": 0.846706920331274,
"metro": "Atlanta",
"target": 0.9596643435726769,
"buyerRel": -0.00019490616335715583,
"targetRel": 0.11276251707804574
}
],
"correlation": -0.13829842316467664,
"strongholds": [
{
"lat": 40.4406,
"lon": -79.9959,
"buyer": 0.8767029097139056,
"metro": "Pittsburgh",
"target": 0.9719463805815544,
"buyerRel": 0.026808800073103045,
"targetRel": 0.12205227094075177
}
],
"whiteSpaceCount": 10,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.4686152548508794,
"correlation": -0.06276949029824112
}
},
{
"id": "t6-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t6-profile",
"label": "Qloo entity profile: Brooks Running",
"data": {
"name": "Brooks Running",
"drivers": [
{
"name": "HOKA",
"score": 0.265063891380334
},
{
"name": "On",
"score": 0.25201989252425006
},
{
"name": "Tracksmith",
"score": 0.25036568828787004
},
{
"name": "Athletic Brewing Co",
"score": 0.23255052780754595
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States",
"Europe",
"Japan"
],
"popularity": 0.9722839077147362,
"screenRank": 6,
"foundedYear": 1914,
"priceRangeUsd": [
90,
200
],
"ultimateParent": "Berkshire Hathaway Inc.",
"forwardAffinity": 0.9250882967431556,
"competitorBrands": [
"Asics",
"Saucony",
"Hoka",
"New Balance",
"Mizuno"
],
"sharedCategories": [
{
"name": "Fashion",
"score": 0.7307481702311143
},
{
"name": "Footwear",
"score": 0.7301438218533568
},
{
"name": "Athletic",
"score": 0.7289855573312215
},
{
"name": "Accessories",
"score": 0.728376010988578
},
{
"name": "Innovative",
"score": 0.7274399203995217
},
{
"name": "Active",
"score": 0.7273849283473037
}
],
"knownPartnerships": [
"Staple Design"
],
"marketPositioning": "Premium performance-focused running brand providing biomechanically engineered footwear for committed runners."
},
"shortlistAverages": {}
},
{
"id": "t6-score",
"label": "Composite score",
"data": {
"F": 69.22195867301923,
"points": {
"m1": 32.35842820404404,
"m2": 6.002581755593804,
"m3": 12.77259993097867,
"m4": 11.933337519293264,
"m5": 6.155011263109453,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 67.89531664857634,
"coverage": 0.7000000000000001
}
}
]