Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t1-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t1-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.9135317171727817,
"ratio": 0.9594588654730603,
"value": 0.9324326560458143,
"reverse": [
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"name": "HOKA",
"affinity": 0.9327111761504384
},
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.9241166001033707
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.9085501337997461
},
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8887489586375719
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.9318242178599573,
"b": 0.8942579218903515,
"ratio": 0.9596907599606054,
"value": 0.9126545976467968
}
},
{
"id": "t1-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.26676602086438145,
"shared": [
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:park",
"name": "Park",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:restaurant:bar",
"name": "Bar",
"subtype": "urn:tag:genre:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:chicken_wings",
"name": "Chicken Wings",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:deviled_eggs",
"name": "Deviled Eggs",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:media:food",
"name": "Food",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:keyword:media:teenager",
"name": "teenager",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:new_york_city",
"name": "new york city",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 77,
"sharedCount": 23,
"buyerTop20MissingShare": 0.4
},
"shortlistAverages": {
"value": 0.2923883996049556,
"sharedCount": 25.125,
"buyerTop20MissingShare": 0.41250000000000003
}
},
{
"id": "t1-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8889636904627302,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Alabama Shakes",
"affinity": 0.8486936240509186
},
{
"name": "Tedeschi Trucks Band",
"affinity": 0.8501002765666561
},
{
"name": "Sturgill Simpson",
"affinity": 0.8520984848765377
}
],
"label": "Music",
"score": 0.8758140000652916,
"shared": [
{
"name": "Trampled by Turtles",
"affinity": 0.903878820660273
},
{
"name": "Dawes",
"affinity": 0.902781312346532
},
{
"name": "Tom Petty",
"affinity": 0.8960550529410082
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Forged in Fire",
"affinity": 0.8785834548160495
},
{
"name": "Fear Factor",
"affinity": 0.879074669043947
},
{
"name": "The Challenge",
"affinity": 0.8797653550946183
}
],
"label": "TV",
"score": 0.8914317387853953,
"shared": [
{
"name": "Old Enough!",
"affinity": 0.9068978368371402
},
{
"name": "Claim to Fame",
"affinity": 0.9045718838861675
},
{
"name": "Better Late Than Never",
"affinity": 0.9030514961367931
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "The Barkley Marathons: The Race That Eats Its Young",
"affinity": 0.8584173573957351
},
{
"name": "Becoming Warren Buffett",
"affinity": 0.8647262350583297
},
{
"name": "Andy Irons: Kissed by God",
"affinity": 0.8674302214913249
}
],
"label": "Film",
"score": 0.8860922173558291,
"shared": [
{
"name": "Free Solo",
"affinity": 0.9361321261670917
},
{
"name": "The Dawn Wall",
"affinity": 0.9232035546130277
},
{
"name": "14 Peaks: Nothing Is Impossible",
"affinity": 0.904155592778748
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The Tim Ferriss Show",
"affinity": 0.8248510513404664
},
{
"name": "FoundMyFitness",
"affinity": 0.8342004804233732
},
{
"name": "Fitness Confidential",
"affinity": 0.8628771391338426
}
],
"label": "Podcasts",
"score": 0.902516805644405,
"shared": [
{
"name": "Ali on the Run Show",
"affinity": 0.9755961699328536
},
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.9607043802036619
},
{
"name": "C Tolle Run",
"affinity": 0.9433922293558527
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8895360570163606,
"domains[0].score": 0.8671579273614827,
"domains[1].score": 0.9184741196444983,
"domains[2].score": 0.8852859286874863,
"domains[3].score": 0.8872262523719755
}
},
{
"id": "t1-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.5727436252216107,
"cosine": 0.14548725044322136,
"target": {
"male": -0.19,
"female": 0.19,
"25_to_29": -0.25,
"30_to_34": -0.6000000000000001,
"35_to_44": 0.72,
"45_to_54": -0.81,
"55_and_older": -0.45,
"24_and_younger": -0.17
},
"coverage": 1,
"biggestGap": {
"buyer": 0.455,
"bucket": "45_to_54",
"target": -0.81
}
},
"shortlistAverages": {
"value": 0.6743017600086788,
"cosine": 0.34860352001735756
}
},
{
"id": "t1-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.6067394564226164,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
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"lon": -90.049,
"buyer": 0.7524965372047269,
"metro": "Memphis",
"target": 0.873639812721175,
"buyerRel": -0.036056674130995,
"targetRel": 0.0850866013854531
},
{
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"lon": -81.6557,
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"metro": "Jacksonville",
"target": 0.9307916426830422,
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"targetRel": 0.07643269262789398
},
{
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"metro": "Indianapolis",
"target": 0.9274172671580226,
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},
{
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"metro": "Columbus",
"target": 0.9284495997151336,
"buyerRel": 0.002110285898252573,
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},
{
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"lon": -85.7585,
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"metro": "Louisville",
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},
{
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"metro": "Nashville",
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"targetRel": 0.07560891052846985
},
{
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"metro": "Cincinnati",
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},
{
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}
],
"correlation": 0.2134789128452327,
"strongholds": [
{
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"lon": -79.9959,
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"metro": "Pittsburgh",
"target": 0.9443187481573606,
"buyerRel": 0.026808800073103045,
"targetRel": 0.09442463851655802
},
{
"lat": 42.8864,
"lon": -78.8784,
"buyer": 0.8989421915829079,
"metro": "Buffalo",
"target": 0.9392967687224065,
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},
{
"lat": 36.8529,
"lon": -75.978,
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"metro": "Virginia Beach",
"target": 0.9447601208125793,
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},
{
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"metro": "Cleveland",
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],
"whiteSpaceCount": 8,
"relativeToCohort": true
},
"shortlistAverages": {
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"correlation": -0.06276949029824112
}
},
{
"id": "t1-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t1-profile",
"label": "Qloo entity profile: Nuun Hydration",
"data": {
"name": "Nuun Hydration",
"drivers": [
{
"name": "HOKA",
"score": 0.25524871184467834
},
{
"name": "Tracksmith",
"score": 0.2528966927835158
},
{
"name": "Athletic Brewing Co",
"score": 0.248636724024084
},
{
"name": "On",
"score": 0.24321787134772171
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States",
"Canada"
],
"popularity": 0.8688783034700208,
"screenRank": 1,
"foundedYear": 2004,
"priceRangeUsd": [
7,
30
],
"ultimateParent": "Nestlé S.A.",
"forwardAffinity": 0.9521322383345385,
"competitorBrands": [
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"Gatorade",
"LMNT",
"Ultima Replenisher",
"Hydrant"
],
"sharedCategories": [],
"knownPartnerships": [
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"USA Triathlon"
],
"marketPositioning": "Premium functional electrolyte hydration for active lifestyles focused on clean ingredients and efficacy."
},
"shortlistAverages": {}
},
{
"id": "t1-score",
"label": "Composite score",
"data": {
"F": 68.56682062168665,
"points": {
"m1": 33.30116628735051,
"m2": 5.716414732808174,
"m3": 12.699481292324718,
"m4": 8.182051788880154,
"m5": 8.667706520323092,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 67.89531664857634,
"coverage": 0.7000000000000001
}
}
]