Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t4-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t4-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"name": "On",
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{
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"name": "HOKA",
"affinity": 0.9237498076239031
},
{
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"name": "Tracksmith",
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},
{
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"name": "Athletic Brewing Co",
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"coverage": 1
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"shortlistAverages": {
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"ratio": 0.9596907599606054,
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},
{
"id": "t4-m2",
"label": "m2 Taste-profile overlap",
"data": {
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"shared": [
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"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:park",
"name": "Park",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:place:restaurant",
"name": "Restaurant",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:alternative_rock",
"name": "Alternative Rock",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:yakitori",
"name": "Yakitori",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:media:personal_development",
"name": "Personal Development",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:music:house",
"name": "house",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:sports_complex",
"name": "Sports complex",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
}
],
"unionCount": 80,
"sharedCount": 20,
"buyerTop20MissingShare": 0.55
},
"shortlistAverages": {
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"sharedCount": 25.125,
"buyerTop20MissingShare": 0.41250000000000003
}
},
{
"id": "t4-m3",
"label": "m3 Cross-domain agreement",
"data": {
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"domains": [
{
"type": "urn:entity:artist",
"clash": [
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},
{
"name": "The New Basement Tapes",
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},
{
"name": "Greyhounds",
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}
],
"label": "Music",
"score": 0.7778876911599462,
"shared": [
{
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"affinity": 0.8288810522674541
},
{
"name": "Jason Isbell",
"affinity": 0.8239192533525174
},
{
"name": "Jason Isbell and the 400 Unit",
"affinity": 0.8236306941610128
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
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"affinity": 0.8487260165436762
},
{
"name": "Survivor",
"affinity": 0.8520870390620033
},
{
"name": "American Ninja Warrior",
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}
],
"label": "TV",
"score": 0.8771026859982137,
"shared": [
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"affinity": 0.9115647691695439
},
{
"name": "World's Toughest Race: Eco-Challenge Fiji",
"affinity": 0.9004986491739153
},
{
"name": "Race Across the World",
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],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
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"name": "Becoming Warren Buffett",
"affinity": 0.8254251973911724
},
{
"name": "Iron Cowboy",
"affinity": 0.8265309448978657
},
{
"name": "The Barkley Marathons: The Race That Eats Its Young",
"affinity": 0.8298280609861195
}
],
"label": "Film",
"score": 0.8625324630559432,
"shared": [
{
"name": "Torn",
"affinity": 0.9018758774521148
},
{
"name": "The Alpinist",
"affinity": 0.8996645555371413
},
{
"name": "14 Peaks: Nothing Is Impossible",
"affinity": 0.8980520426372529
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The Tim Ferriss Show",
"affinity": 0.8407360142489958
},
{
"name": "FoundMyFitness",
"affinity": 0.8522307252123111
},
{
"name": "The Proof with Simon Hill",
"affinity": 0.8641197244126921
}
],
"label": "Podcasts",
"score": 0.9060074593552234,
"shared": [
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.9662183811125999
},
{
"name": "Ali on the Run Show",
"affinity": 0.9605978276750456
},
{
"name": "C Tolle Run",
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}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
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"domains[0].score": 0.8671579273614827,
"domains[1].score": 0.9184741196444983,
"domains[2].score": 0.8852859286874863,
"domains[3].score": 0.8872262523719755
}
},
{
"id": "t4-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
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"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.5801771246019849,
"cosine": 0.16035424920396973,
"target": {
"male": 0.63,
"female": -0.63,
"25_to_29": -0.45,
"30_to_34": 0,
"35_to_44": 0.46,
"45_to_54": -0.67,
"55_and_older": 0.14,
"24_and_younger": 0.66
},
"coverage": 1,
"biggestGap": {
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"bucket": "45_to_54",
"target": -0.67
}
},
"shortlistAverages": {
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"cosine": 0.34860352001735756
}
},
{
"id": "t4-m5",
"label": "m5 Geographic footprint",
"data": {
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"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
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"targetRel": -0.07053231467554166
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{
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},
{
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},
{
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"metro": "Las Vegas",
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},
{
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"targetRel": -0.12810517748962647
},
{
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{
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{
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],
"correlation": -0.41378403970552724,
"strongholds": [
{
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"lon": -74.006,
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"metro": "New York",
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},
{
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],
"whiteSpaceCount": 8,
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}
},
{
"id": "t4-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t4-profile",
"label": "Qloo entity profile: Maurten",
"data": {
"name": "Maurten",
"drivers": [
{
"name": "On",
"score": 0.2575053338735922
},
{
"name": "HOKA",
"score": 0.25748541299164596
},
{
"name": "Tracksmith",
"score": 0.25229634293490577
},
{
"name": "Athletic Brewing Co",
"score": 0.23271291019985596
}
],
"ownership": "unknown",
"keyMarkets": [
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"Europe"
],
"popularity": 0.7295604414232679,
"screenRank": 4,
"foundedYear": 2015,
"priceRangeUsd": [
35,
100
],
"ultimateParent": null,
"forwardAffinity": 0.934746883509087,
"competitorBrands": [
"Gu Energy Labs",
"SiS",
"Hammer Nutrition",
"Skratch Labs",
"Precision Hydration"
],
"sharedCategories": [],
"knownPartnerships": [
"Major Marathons",
"IRONMAN",
"L'Étape Du Tour De France",
"PTO"
],
"marketPositioning": "Premium, science-first sports nutrition provider for serious endurance athletes seeking optimized performance and gastrointestinal tolerance."
},
"shortlistAverages": {}
},
{
"id": "t4-score",
"label": "Composite score",
"data": {
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"points": {
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"m3": 12.226893927033311,
"m4": 8.288244637171212,
"m5": 4.187256859246234,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
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}
}
]