Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t3-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t3-m1",
"label": "m1 Two-way audience affinity",
"data": {
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{
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{
"id": "t3-m2",
"label": "m2 Taste-profile overlap",
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},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
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"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
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"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:alternative_rock",
"name": "Alternative Rock",
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},
{
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{
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"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
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"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:restaurant:bar",
"name": "Bar",
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}
],
"targetOnly": [
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"name": "Wings",
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{
"id": "urn:tag:genre:media:food",
"name": "Food",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:specialty_dish:place:chicken_wings",
"name": "Chicken Wings",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:music:bluegrass",
"name": "bluegrass",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:satire_comedy",
"name": "satire comedy",
"subtype": "urn:tag:keyword:media"
}
],
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"buyerTop20MissingShare": 0.4
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},
{
"id": "t3-m3",
"label": "m3 Cross-domain agreement",
"data": {
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{
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{
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"label": "Music",
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{
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{
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],
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{
"type": "urn:entity:tv_show",
"clash": [
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{
"name": "Claim to Fame",
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},
{
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{
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{
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"expected": 25,
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},
{
"type": "urn:entity:movie",
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"affinity": 0.8530807374665085
},
{
"name": "The Inventor: Out for Blood in Silicon Valley",
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{
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],
"label": "Film",
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"shared": [
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{
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{
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],
"expected": 25,
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{
"type": "urn:entity:podcast",
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},
{
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{
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],
"label": "Podcasts",
"score": 0.8882090649160852,
"shared": [
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},
{
"name": "The Rich Roll Podcast",
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},
{
"name": "Running On Om",
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],
"expected": 25,
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}
],
"coverage": 1
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"shortlistAverages": {
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},
{
"id": "t3-m4",
"label": "m4 Demographic alignment",
"data": {
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"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
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"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.7062554048113739,
"cosine": 0.41251080962274794,
"target": {
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"female": -0.43,
"25_to_29": -0.21,
"30_to_34": -0.62,
"35_to_44": -0.51,
"45_to_54": 0.48,
"55_and_older": 0.17,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
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"bucket": "55_and_older",
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},
"shortlistAverages": {
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},
{
"id": "t3-m5",
"label": "m5 Geographic footprint",
"data": {
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"whiteSpace": [
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{
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{
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{
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{
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],
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}
},
{
"id": "t3-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t3-profile",
"label": "Qloo entity profile: Altra Running",
"data": {
"name": "Altra Running",
"drivers": [
{
"name": "HOKA",
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},
{
"name": "Tracksmith",
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{
"name": "On",
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},
{
"name": "Athletic Brewing Co",
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}
],
"ownership": "part_of_other",
"keyMarkets": [
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"Slovakia"
],
"popularity": 0.8697004627824584,
"screenRank": 3,
"foundedYear": 2009,
"priceRangeUsd": [
100,
200
],
"ultimateParent": "VF Corporation",
"forwardAffinity": 0.9378458710460132,
"competitorBrands": [
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"Salomon",
"Saucony",
"La Sportiva",
"Brooks"
],
"sharedCategories": [
{
"name": "Innovative",
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},
{
"name": "Active",
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},
{
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{
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},
{
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},
{
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}
],
"knownPartnerships": [
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],
"marketPositioning": "Performance-focused technical footwear brand catering to runners and hikers who value ergonomic design and biomechanical innovation."
},
"shortlistAverages": {}
},
{
"id": "t3-score",
"label": "Composite score",
"data": {
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"points": {
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"m4": 10.08936292587677,
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"coverage": 0.7
},
"shortlistAverages": {
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}
}
]