Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t7-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t7-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.8865843448870518,
"ratio": 0.9594425842234439,
"value": 0.9049352627379162,
"reverse": [
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"name": "HOKA",
"affinity": 0.9387398587505278
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{
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"name": "Tracksmith",
"affinity": 0.9019701887683635
},
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8981673538258815
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.8074599782034342
}
],
"coverage": 1
},
"shortlistAverages": {
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"b": 0.8942579218903515,
"ratio": 0.9596907599606054,
"value": 0.9126545976467968
}
},
{
"id": "t7-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.33998949027850756,
"shared": [
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:alternative_rock",
"name": "Alternative Rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:restaurant:bar",
"name": "Bar",
"subtype": "urn:tag:genre:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:guacamole_chips",
"name": "Guacamole Chips",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:running_store",
"name": "Running store",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:christian_music",
"name": "Christian Music",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:media:food",
"name": "Food",
"subtype": "urn:tag:genre:media"
}
],
"unionCount": 73,
"sharedCount": 27,
"buyerTop20MissingShare": 0.45
},
"shortlistAverages": {
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"sharedCount": 25.125,
"buyerTop20MissingShare": 0.41250000000000003
}
},
{
"id": "t7-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8965303820275261,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Charley Crockett",
"affinity": 0.8217742423125521
},
{
"name": "Lukas Nelson & Promise of the Real",
"affinity": 0.8227515822171318
},
{
"name": "Billy Strings",
"affinity": 0.8246515652838103
}
],
"label": "Music",
"score": 0.8479662805385146,
"shared": [
{
"name": "Alabama Shakes",
"affinity": 0.8781991187890468
},
{
"name": "Tom Petty",
"affinity": 0.8672476952249607
},
{
"name": "Dawes",
"affinity": 0.8665347950121497
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Old Enough!",
"affinity": 0.9288203953125487
},
{
"name": "Claim to Fame",
"affinity": 0.9302639618869029
},
{
"name": "The Real World",
"affinity": 0.9312129257503154
}
],
"label": "TV",
"score": 0.9477332283150842,
"shared": [
{
"name": "The Amazing Race",
"affinity": 0.9809633048223882
},
{
"name": "Survivor",
"affinity": 0.9711146396572217
},
{
"name": "Naked and Afraid",
"affinity": 0.9651172997597823
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "The Inventor: Out for Blood in Silicon Valley",
"affinity": 0.8590603952096222
},
{
"name": "This Mountain Life",
"affinity": 0.8614445027560493
},
{
"name": "Torn",
"affinity": 0.8689900575143994
}
],
"label": "Film",
"score": 0.8872838409800718,
"shared": [
{
"name": "The Dawn Wall",
"affinity": 0.9263214449776138
},
{
"name": "Free Solo",
"affinity": 0.9196140393568719
},
{
"name": "Meru",
"affinity": 0.9192155866874572
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "On Coaching with Magness & Marcus",
"affinity": 0.8813070165758696
},
{
"name": "FoundMyFitness",
"affinity": 0.8836726777058552
},
{
"name": "The Genius Life",
"affinity": 0.8849051994454827
}
],
"label": "Podcasts",
"score": 0.903138178276434,
"shared": [
{
"name": "The Rich Roll Podcast",
"affinity": 0.9753439213190145
},
{
"name": "Boundless Life",
"affinity": 0.930843522605568
},
{
"name": "Running On Om",
"affinity": 0.9280052119868724
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8895360570163606,
"domains[0].score": 0.8671579273614827,
"domains[1].score": 0.9184741196444983,
"domains[2].score": 0.8852859286874863,
"domains[3].score": 0.8872262523719755
}
},
{
"id": "t7-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.9641081403811506,
"cosine": 0.9282162807623011,
"target": {
"male": 0.29,
"female": -0.29,
"25_to_29": -0.25,
"30_to_34": -0.6000000000000001,
"35_to_44": 0.36,
"45_to_54": 0.37,
"55_and_older": -0.75,
"24_and_younger": -0.17
},
"coverage": 1,
"biggestGap": {
"buyer": -0.3025,
"bucket": "30_to_34",
"target": -0.6000000000000001
}
},
"shortlistAverages": {
"value": 0.6743017600086788,
"cosine": 0.34860352001735756
}
},
{
"id": "t7-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.6486633953252868,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 33.749,
"lon": -84.388,
"buyer": 0.846706920331274,
"metro": "Atlanta",
"target": 0.9141948724009903,
"buyerRel": -0.00019490616335715583,
"targetRel": 0.0672930459063591
},
{
"lat": 39.7684,
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"metro": "Indianapolis",
"target": 0.9109002068608653,
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"targetRel": 0.05950810590735456
},
{
"lat": 39.9612,
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"metro": "Columbus",
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"targetRel": 0.05778005749455306
},
{
"lat": 25.7617,
"lon": -80.1918,
"buyer": 0.8162518123316667,
"metro": "Miami",
"target": 0.9352932040929609,
"buyerRel": -0.06732010762979201,
"targetRel": 0.05172128413150223
},
{
"lat": 39.1031,
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"metro": "Cincinnati",
"target": 0.9011018606530468,
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"targetRel": 0.05105884532633442
},
{
"lat": 29.7604,
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"metro": "Houston",
"target": 0.9240943035506821,
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}
],
"correlation": 0.2973267906505737,
"strongholds": [
{
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"metro": "Cleveland",
"target": 0.9524668065311699,
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"targetRel": 0.07061290279905497
},
{
"lat": 36.8529,
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"metro": "Virginia Beach",
"target": 0.9154078513736483,
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"targetRel": 0.05325959743269926
},
{
"lat": 39.2904,
"lon": -76.6122,
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"metro": "Baltimore",
"target": 0.9363604830932011,
"buyerRel": 0.03860167398245573,
"targetRel": 0.045217271689223515
},
{
"lat": 40.4406,
"lon": -79.9959,
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"metro": "Pittsburgh",
"target": 0.9053832394271194,
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}
],
"whiteSpaceCount": 6,
"relativeToCohort": true
},
"shortlistAverages": {
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"correlation": -0.06276949029824112
}
},
{
"id": "t7-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t7-profile",
"label": "Qloo entity profile: Saucony",
"data": {
"name": "Saucony",
"drivers": [
{
"name": "HOKA",
"score": 0.2647068674752317
},
{
"name": "Tracksmith",
"score": 0.25433851668203994
},
{
"name": "On",
"score": 0.2532661892254327
},
{
"name": "Athletic Brewing Co",
"score": 0.22768842661729555
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States"
],
"popularity": 0.9597735247749657,
"screenRank": 7,
"foundedYear": 1898,
"priceRangeUsd": [
75,
250
],
"ultimateParent": "Wolverine World Wide, Inc.",
"forwardAffinity": 0.9240619078885661,
"competitorBrands": [
"Brooks Running",
"Asics",
"Hoka",
"New Balance",
"Nike"
],
"sharedCategories": [
{
"name": "Fashion",
"score": 0.7307481702311143
},
{
"name": "Footwear",
"score": 0.7301438218533568
},
{
"name": "Innovative",
"score": 0.7274399203995217
},
{
"name": "Active",
"score": 0.7273849283473037
},
{
"name": "comfortable",
"score": 0.7244742811018416
},
{
"name": "Sustainability",
"score": 0.724114287756014
}
],
"knownPartnerships": [
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],
"marketPositioning": "A premium performance running brand that balances technical innovation with heritage, catering to dedicated runners seeking reliable, high-cushioning footwear."
},
"shortlistAverages": {}
},
{
"id": "t7-score",
"label": "Composite score",
"data": {
"F": 75.45177585709308,
"points": {
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"m2": 7.285489077396591,
"m3": 12.807576886107517,
"m4": 13.772973434016436,
"m5": 9.266619933218383,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 67.89531664857634,
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}
}
]