Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t8-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t8-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.9088187591233361,
"b": 0.8732002927170561,
"ratio": 0.9608079542277074,
"value": 0.8906535602676895,
"reverse": [
{
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"name": "Athletic Brewing Co",
"affinity": 0.888418130080672
},
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8751601820591743
},
{
"id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
"name": "HOKA",
"affinity": 0.8690680465904365
},
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.8601548121379419
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.9318242178599573,
"b": 0.8942579218903515,
"ratio": 0.9596907599606054,
"value": 0.9126545976467968
}
},
{
"id": "t8-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.33647798742138363,
"shared": [
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:steak_tartare",
"name": "Steak Tartare",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:soup",
"name": "Soup",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:best_friend",
"name": "best friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:duck",
"name": "Duck",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:dark_comedy",
"name": "dark comedy",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:california",
"name": "california",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 72,
"sharedCount": 28,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
"value": 0.2923883996049556,
"sharedCount": 25.125,
"buyerTop20MissingShare": 0.41250000000000003
}
},
{
"id": "t8-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8851974556911881,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Mudcrutch",
"affinity": 0.8539877359935703
},
{
"name": "Jason Isbell and the 400 Unit",
"affinity": 0.8571156313236215
},
{
"name": "John Moreland",
"affinity": 0.8613259853650971
}
],
"label": "Music",
"score": 0.8879438502879035,
"shared": [
{
"name": "The Wood Brothers",
"affinity": 0.9224218648889573
},
{
"name": "The New Basement Tapes",
"affinity": 0.9200731541614203
},
{
"name": "Trampled by Turtles",
"affinity": 0.9182557045218462
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "American Gladiators",
"affinity": 0.9057993889577834
},
{
"name": "The Real World",
"affinity": 0.9135184665263533
},
{
"name": "The Challenge",
"affinity": 0.9139701554964893
}
],
"label": "TV",
"score": 0.9283750665247362,
"shared": [
{
"name": "Naked and Afraid",
"affinity": 0.9544342652658445
},
{
"name": "Naked and Afraid XL",
"affinity": 0.9457652925241936
},
{
"name": "Forged in Fire",
"affinity": 0.9431318909906178
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "The Wall: Climb for Gold",
"affinity": 0.8402729279565899
},
{
"name": "Where Dreams Go to Die",
"affinity": 0.8429701239635876
},
{
"name": "The Inventor: Out for Blood in Silicon Valley",
"affinity": 0.8464401622385099
}
],
"label": "Film",
"score": 0.8702469431499665,
"shared": [
{
"name": "The Dawn Wall",
"affinity": 0.9162105681602849
},
{
"name": "Meru",
"affinity": 0.9086525650211567
},
{
"name": "Free Solo",
"affinity": 0.9068603507533852
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "the morning shakeout podcast",
"affinity": 0.7958139331975868
},
{
"name": "Work, Play, Love with Lauren Fleshman and Jesse Thomas",
"affinity": 0.8004506652368217
},
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.8016657295229234
}
],
"label": "Podcasts",
"score": 0.8542239628021463,
"shared": [
{
"name": "Boundless Life",
"affinity": 0.9665666131291303
},
{
"name": "The Model Health Show",
"affinity": 0.9540792154466944
},
{
"name": "FoundMyFitness",
"affinity": 0.9305419596943683
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8895360570163606,
"domains[0].score": 0.8671579273614827,
"domains[1].score": 0.9184741196444983,
"domains[2].score": 0.8852859286874863,
"domains[3].score": 0.8872262523719755
}
},
{
"id": "t8-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.6410803576366033,
"cosine": 0.28216071527320663,
"target": {
"male": 0.34,
"female": -0.34,
"25_to_29": -0.45,
"30_to_34": 0,
"35_to_44": -0.55,
"45_to_54": 0.44,
"55_and_older": 0.21,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
"buyer": -0.78,
"bucket": "55_and_older",
"target": 0.21
}
},
"shortlistAverages": {
"value": 0.6743017600086788,
"cosine": 0.34860352001735756
}
},
{
"id": "t8-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.30782851971190095,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 32.7157,
"lon": -117.1611,
"buyer": 0.923580355741573,
"metro": "San Diego",
"target": 0.9922287404376406,
"buyerRel": -0.012446159706746895,
"targetRel": 0.056202224989320704
},
{
"lat": 36.1627,
"lon": -86.7816,
"buyer": 0.8297116121273177,
"metro": "Nashville",
"target": 0.884416822221904,
"buyerRel": 0.00036454154250431525,
"targetRel": 0.0550697516370906
},
{
"lat": 43.615,
"lon": -116.2023,
"buyer": 0.7650557482100473,
"metro": "Boise",
"target": 0.8781957033171229,
"buyerRel": -0.06040062456295736,
"targetRel": 0.05273933054411828
},
{
"lat": 34.0522,
"lon": -118.2437,
"buyer": 0.893170252135341,
"metro": "Los Angeles",
"target": 0.963510545940632,
"buyerRel": -0.020546524423029955,
"targetRel": 0.0497937693822611
},
{
"lat": 38.5816,
"lon": -121.4944,
"buyer": 0.8765066584615301,
"metro": "Sacramento",
"target": 0.9296317741519149,
"buyerRel": -0.005491093514770284,
"targetRel": 0.04763402217561452
},
{
"lat": 36.1699,
"lon": -115.1398,
"buyer": 0.8408845461485173,
"metro": "Las Vegas",
"target": 0.9262061401741187,
"buyerRel": -0.042248537409805054,
"targetRel": 0.04307305661579641
},
{
"lat": 37.7749,
"lon": -122.4194,
"buyer": 0.9293970794413613,
"metro": "San Francisco",
"target": 0.9703107024656927,
"buyerRel": -0.0005559158748891235,
"targetRel": 0.04035770714944231
},
{
"lat": 33.4484,
"lon": -112.074,
"buyer": 0.908067641943434,
"metro": "Phoenix",
"target": 0.9534995408338471,
"buyerRel": -0.009012747998864645,
"targetRel": 0.03641915089154846
}
],
"correlation": -0.38434296057619816,
"strongholds": [
{
"lat": 30.2672,
"lon": -97.7431,
"buyer": 0.9319934384735972,
"metro": "Austin",
"target": 0.943512650534919,
"buyerRel": 0.02773110075167795,
"targetRel": 0.03925031281299973
}
],
"whiteSpaceCount": 10,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.4686152548508794,
"correlation": -0.06276949029824112
}
},
{
"id": "t8-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t8-profile",
"label": "Qloo entity profile: Vuori",
"data": {
"name": "Vuori",
"drivers": [
{
"name": "Athletic Brewing Co",
"score": 0.254356914871233
},
{
"name": "On",
"score": 0.2505611225049008
},
{
"name": "HOKA",
"score": 0.24881692489080545
},
{
"name": "Tracksmith",
"score": 0.24626503773306066
}
],
"ownership": "unknown",
"keyMarkets": [
"United States",
"Canada",
"United Kingdom",
"Australia"
],
"popularity": 0.849824549507552,
"screenRank": 8,
"foundedYear": 2015,
"priceRangeUsd": [
60,
150
],
"ultimateParent": null,
"forwardAffinity": 0.9088187591233361,
"competitorBrands": [
"Lululemon",
"Alo Yoga",
"Outdoor Voices",
"Rhone",
"On Running"
],
"sharedCategories": [
{
"name": "Fashion",
"score": 0.7307481702311143
},
{
"name": "Fashion",
"score": 0.7292849950590256
},
{
"name": "Athletic",
"score": 0.7289855573312215
},
{
"name": "Innovative",
"score": 0.7274399203995217
},
{
"name": "Active",
"score": 0.7273849283473037
},
{
"name": "Comfort",
"score": 0.7269974948214394
}
],
"knownPartnerships": [
"Livvy Dunne",
"Jared Goff",
"Arch Manning"
],
"marketPositioning": "A premium performance apparel brand offering high-quality, versatile clothing for the active, comfort-focused consumer."
},
"shortlistAverages": {}
},
{
"id": "t8-score",
"label": "Composite score",
"data": {
"F": 65.22081735487131,
"points": {
"m1": 31.809055723846058,
"m2": 7.210242587601079,
"m3": 12.645677938445544,
"m4": 9.158290823380048,
"m5": 4.397550281598585,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 67.89531664857634,
"coverage": 0.7000000000000001
}
}
]