Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t2-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t2-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8545459731464383,
"b": 0.8545459731464383,
"ratio": 1,
"value": 0.8545459731464383,
"reverse": [
{
"id": "9B8B279C-B777-4293-8121-B8174970B57D",
"name": "Los Angeles Dodgers",
"affinity": 0.8545459731464383
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t2-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.36217948717948717,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:american_football",
"name": "american football",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:los_angeles_california",
"name": "los angeles california",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:restaurant:european",
"name": "European",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:latino",
"name": "latino",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:place:stadium",
"name": "Stadium",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:veal_parmesan",
"name": "Veal Parmesan",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:car",
"name": "car",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:football",
"name": "football",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:reggaeton",
"name": "Reggaeton",
"subtype": "urn:tag:genre:music"
}
],
"unionCount": 74,
"sharedCount": 26,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
"value": 0.26208447790247186,
"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t2-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8327897434562456,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Berner",
"affinity": 0.7887758357702228
},
{
"name": "Nipsey Hussle",
"affinity": 0.7951040180156043
},
{
"name": "2 Chainz",
"affinity": 0.7952862229696628
}
],
"label": "Music",
"score": 0.8085500474305332,
"shared": [
{
"name": "The Notorious B.I.G.",
"affinity": 0.8434961920873667
},
{
"name": "Problem",
"affinity": 0.838110050546372
},
{
"name": "Cam'ron",
"affinity": 0.8244390547052439
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Arrested Development",
"affinity": 0.8626296545623761
},
{
"name": "It's Always Sunny in Philadelphia",
"affinity": 0.8732075134550504
},
{
"name": "Running Wilde",
"affinity": 0.8774078312382643
}
],
"label": "TV",
"score": 0.9006889478956094,
"shared": [
{
"name": "Ballers",
"affinity": 0.9816285497758254
},
{
"name": "Brockmire",
"affinity": 0.9239997346865342
},
{
"name": "Eastbound & Down",
"affinity": 0.9175369859537635
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Rudy",
"affinity": 0.802175172221207
},
{
"name": "The Pistol: The Birth of a Legend",
"affinity": 0.8077485154620593
},
{
"name": "Hoosiers",
"affinity": 0.807986748804707
}
],
"label": "Film",
"score": 0.8428648633121136,
"shared": [
{
"name": "Creed",
"affinity": 0.9219850438759404
},
{
"name": "Coach Carter",
"affinity": 0.8719895124814361
},
{
"name": "More Than a Game",
"affinity": 0.8683217724125536
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Riffin With Griffin",
"affinity": 0.7437941886854972
},
{
"name": "George Perez Stories",
"affinity": 0.746446439835072
},
{
"name": "Enchilada Casserole",
"affinity": 0.7476450509976843
}
],
"label": "Podcasts",
"score": 0.7790551151867259,
"shared": [
{
"name": "I AM RAPAPORT: STEREO PODCAST",
"affinity": 0.8482926333696806
},
{
"name": "Anything Better?",
"affinity": 0.8316525985278301
},
{
"name": "The Pete and Sebastian Show",
"affinity": 0.8124485829040397
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t2-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.21,
"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.517856706400541,
"cosine": 0.03571341280108201,
"target": {
"male": 0.73,
"female": -0.73,
"25_to_29": -0.03,
"30_to_34": 0.06,
"35_to_44": 0.01,
"45_to_54": 0.16,
"55_and_older": -0.6900000000000001,
"24_and_younger": -0.06
},
"coverage": 1,
"biggestGap": {
"buyer": 0.33,
"bucket": "55_and_older",
"target": -0.6900000000000001
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t2-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.39578544876821603,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 42.8864,
"lon": -78.8784,
"buyer": 0.822516777760419,
"metro": "Buffalo",
"target": 0.975721542654899,
"buyerRel": -0.09553453489772157,
"targetRel": 0.057670229996758415
},
{
"lat": 40.7128,
"lon": -74.006,
"buyer": 0.9277621396874952,
"metro": "New York",
"target": 0.9559924100522847,
"buyerRel": -0.03799999557565281,
"targetRel": -0.009769725210863278
},
{
"lat": 41.8781,
"lon": -87.6298,
"buyer": 0.9369385202202375,
"metro": "Chicago",
"target": 0.9516857401937747,
"buyerRel": -0.026636719026512434,
"targetRel": -0.011889499052975205
},
{
"lat": 33.749,
"lon": -84.388,
"buyer": 0.9192048906814938,
"metro": "Atlanta",
"target": 0.9266002004855813,
"buyerRel": -0.028202428204356922,
"targetRel": -0.020807118400269387
}
],
"correlation": -0.20842910246356794,
"strongholds": [
{
"lat": 33.4484,
"lon": -112.074,
"buyer": 0.9871317998785691,
"metro": "Phoenix",
"target": 0.9342773754414108,
"buyerRel": 0.04539765309736399,
"targetRel": -0.007456771339794388
},
{
"lat": 32.7157,
"lon": -117.1611,
"buyer": 0.9991776483152878,
"metro": "San Diego",
"target": 0.9549017524261905,
"buyerRel": 0.03613923205339131,
"targetRel": -0.008136663835705993
},
{
"lat": 38.5816,
"lon": -121.4944,
"buyer": 0.9869141049046211,
"metro": "Sacramento",
"target": 0.9191799664395105,
"buyerRel": 0.04403233985604815,
"targetRel": -0.023701798609062408
},
{
"lat": 37.3382,
"lon": -121.8863,
"buyer": 0.9808622670867017,
"metro": "San Jose",
"target": 0.9246961895723682,
"buyerRel": 0.028624991795488386,
"targetRel": -0.02754108571884506
}
],
"whiteSpaceCount": 4,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.43391156033354505,
"correlation": -0.13217687933290995
}
},
{
"id": "t2-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo has no trending history for the 12 weeks to 2026-10-24.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": false,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t2-profile",
"label": "Qloo entity profile: New Era Cap",
"data": {
"name": "New Era Cap",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "unknown",
"keyMarkets": [
"United States",
"Japan",
"Australia",
"Europe"
],
"popularity": 0.9843026902408842,
"screenRank": 2,
"foundedYear": 1920,
"priceRangeUsd": [
25,
60
],
"ultimateParent": null,
"forwardAffinity": 0.8545459731464383,
"competitorBrands": [
"Mitchell & Ness",
"Fanatics",
"'47",
"Under Armour"
],
"sharedCategories": [],
"knownPartnerships": [
"MLB",
"NFL",
"NBA",
"NHL",
"Spike Lee"
],
"marketPositioning": "The definitive, authentic market leader in licensed sports headwear that transitions seamlessly from the playing field to daily streetwear."
},
"shortlistAverages": {}
},
{
"id": "t2-score",
"label": "Composite score",
"data": {
"F": 66.61155246359458,
"points": {
"m1": 31.483272694868784,
"m2": 3.812415654520918,
"m3": 17.532415651710433,
"m4": 5.451123225268853,
"m5": 8.3323252372256,
"m6": 0
},
"coverage": 0.95
},
"shortlistAverages": {
"F": 64.75407958362149,
"coverage": 0.9500000000000001
}
}
]