Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t1-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t1-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.9072443115822273,
"ratio": 0.9591705082402217,
"value": 0.9261514582486624,
"reverse": [
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"id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
"name": "HOKA",
"affinity": 0.9455486037758355
},
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.9406974548318762
},
{
"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8801333054096298
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.8625978823115681
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.9142067566664733,
"b": 0.8780226767666233,
"ratio": 0.9604328890241645,
"value": 0.8957493307746848
}
},
{
"id": "t1-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.30970724191063165,
"shared": [
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:alternative_rock",
"name": "Alternative Rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:park",
"name": "Park",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:indie_rock",
"name": "indie rock",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:restaurant",
"name": "Restaurant",
"subtype": "urn:tag:genre:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:hamburger",
"name": "Hamburger",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:media:cookbooks",
"name": "Cookbooks",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:media:cooking",
"name": "Cooking",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:place:state_park",
"name": "State park",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:elote",
"name": "Elote",
"subtype": "urn:tag:specialty_dish:place"
}
],
"unionCount": 75,
"sharedCount": 25,
"buyerTop20MissingShare": 0.4
},
"shortlistAverages": {
"value": 0.27871786779809044,
"sharedCount": 23.857142857142858,
"buyerTop20MissingShare": 0.41428571428571426
}
},
{
"id": "t1-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.900352349846212,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Tom Petty",
"affinity": 0.8481714915094821
},
{
"name": "Mudcrutch",
"affinity": 0.8554754574742436
},
{
"name": "Tedeschi Trucks Band",
"affinity": 0.86687052878394
}
],
"label": "Music",
"score": 0.9199316866800266,
"shared": [
{
"name": "Houndmouth",
"affinity": 0.9669271906071738
},
{
"name": "Rayland Baxter",
"affinity": 0.9564814929850032
},
{
"name": "Shakey Graves",
"affinity": 0.952090691966438
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "The Challenge",
"affinity": 0.8714363053002814
},
{
"name": "American Ninja Warrior",
"affinity": 0.873837934319269
},
{
"name": "American Gladiators",
"affinity": 0.8764455034607452
}
],
"label": "TV",
"score": 0.8960614568157714,
"shared": [
{
"name": "Old Enough!",
"affinity": 0.9211886720608355
},
{
"name": "Better Late Than Never",
"affinity": 0.9186149149101476
},
{
"name": "Alone Australia",
"affinity": 0.917508526788608
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Dark Waters",
"affinity": 0.8666841340385278
},
{
"name": "The Inventor: Out for Blood in Silicon Valley",
"affinity": 0.8735649084770638
},
{
"name": "Iron Cowboy",
"affinity": 0.8741377915018245
}
],
"label": "Film",
"score": 0.9005857414628157,
"shared": [
{
"name": "The Dawn Wall",
"affinity": 0.9498808777260328
},
{
"name": "Free Solo",
"affinity": 0.9496393212667485
},
{
"name": "Meru",
"affinity": 0.9260559137449972
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The Tim Ferriss Show",
"affinity": 0.770013376015571
},
{
"name": "FoundMyFitness",
"affinity": 0.7846161302494684
},
{
"name": "The Model Health Show",
"affinity": 0.815069855305299
}
],
"label": "Podcasts",
"score": 0.8848305144262346,
"shared": [
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.9835319164333378
},
{
"name": "Ali on the Run Show",
"affinity": 0.9778390200430225
},
{
"name": "C Tolle Run",
"affinity": 0.9508198609990045
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8787015846441593,
"domains[0].score": 0.8646246964099812,
"domains[1].score": 0.9174851346497923,
"domains[2].score": 0.8762767200479108,
"domains[3].score": 0.8564197874689529
}
},
{
"id": "t1-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.33,
"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.40667795585700417,
"cosine": -0.18664408828599172,
"target": {
"male": -0.02,
"female": 0.02,
"25_to_29": -0.45,
"30_to_34": 0,
"35_to_44": 0.78,
"45_to_54": -0.84,
"55_and_older": 0.17,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
"buyer": 0.455,
"bucket": "45_to_54",
"target": -0.84
}
},
"shortlistAverages": {
"value": 0.6564897568012151,
"cosine": 0.31297951360243037
}
},
{
"id": "t1-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.6779285147021398,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
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"lon": -106.6504,
"buyer": 0.8768338571349227,
"metro": "Albuquerque",
"target": 0.8915852439315559,
"buyerRel": 0.018581350820651155,
"targetRel": 0.03333273761728439
},
{
"lat": 39.7392,
"lon": -104.9903,
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"metro": "Denver",
"target": 0.94524984581957,
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"targetRel": 0.009188324759727862
}
],
"correlation": 0.3558570294042795,
"strongholds": [
{
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"lon": -71.4128,
"buyer": 0.963626004059159,
"metro": "Providence",
"target": 0.9391085938151496,
"buyerRel": 0.07285401646247103,
"targetRel": 0.048336606218461586
},
{
"lat": 41.7658,
"lon": -72.6734,
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"metro": "Hartford",
"target": 0.8837254940248843,
"buyerRel": 0.09116169807766727,
"targetRel": 0.013003285100890438
},
{
"lat": 61.2181,
"lon": -149.9003,
"buyer": 0.8988125680292488,
"metro": "Anchorage",
"target": 0.8975297117232542,
"buyerRel": 0.042952844705860804,
"targetRel": 0.04166998839986624
},
{
"lat": 43.0389,
"lon": -87.9065,
"buyer": 0.9307328833748337,
"metro": "Milwaukee",
"target": 0.8827563189610494,
"buyerRel": 0.06045229007822128,
"targetRel": 0.012475725664436998
},
{
"lat": 36.8529,
"lon": -75.978,
"buyer": 0.8930670085141974,
"metro": "Virginia Beach",
"target": 0.8250829266434277,
"buyerRel": 0.0700605585580869,
"targetRel": 0.0020764766873172524
},
{
"lat": 39.2904,
"lon": -76.6122,
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"metro": "Baltimore",
"target": 0.8604738552813654,
"buyerRel": 0.06916254301313696,
"targetRel": -0.00010848709193089778
},
{
"lat": 45.5152,
"lon": -122.6784,
"buyer": 0.9426367608309525,
"metro": "Portland",
"target": 0.899778787678768,
"buyerRel": 0.04601439043401434,
"targetRel": 0.003156417281829804
}
],
"whiteSpaceCount": 2,
"relativeToCohort": true
},
"shortlistAverages": {
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"correlation": -0.07896856001469411
}
},
{
"id": "t1-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo has no trending history for the 12 weeks to 2026-10-24.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": false,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t1-profile",
"label": "Qloo entity profile: Janji",
"data": {
"name": "Janji",
"drivers": [
{
"name": "HOKA",
"score": 0.26055512051842067
},
{
"name": "Tracksmith",
"score": 0.25921833921209897
},
{
"name": "On",
"score": 0.24252929838564757
},
{
"name": "Athletic Brewing Co",
"score": 0.23769724188383273
}
],
"ownership": "unknown",
"keyMarkets": [
"United States"
],
"popularity": 0.6415724432540557,
"screenRank": 2,
"foundedYear": 2012,
"priceRangeUsd": [
50,
120
],
"ultimateParent": null,
"forwardAffinity": 0.9458634349034952,
"competitorBrands": [
"Tracksmith",
"Patagonia",
"Satisfy Running",
"Salomon",
"Rabbit"
],
"sharedCategories": [
{
"name": "Fashion",
"score": 0.7307481702311143
},
{
"name": "Fashion",
"score": 0.7292849950590256
},
{
"name": "Athletic",
"score": 0.7289855573312215
},
{
"name": "Diversity and Inclusivity",
"score": 0.7280260704832594
},
{
"name": "Innovative",
"score": 0.7274399203995217
},
{
"name": "Active",
"score": 0.7273849283473037
}
],
"knownPartnerships": [],
"marketPositioning": "Premium performance running brand focused on travel-inspired design and social impact."
},
"shortlistAverages": {}
},
{
"id": "t1-score",
"label": "Composite score",
"data": {
"F": 68.06997612704228,
"points": {
"m1": 33.07683779459509,
"m2": 6.6365837552278215,
"m3": 12.86217642637446,
"m4": 5.809685083671489,
"m5": 9.684693067173425,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
"F": 66.89621770116648,
"coverage": 0.68125
}
}
]