Simpatico

VC thesis · HOKA → target #1 of 8

Janji

Premium performance running brand focused on travel-inspired design and social impact.

Founded 2012 · Competes with Tracksmith, Patagonia, Satisfy Running, Salomon

Corporate details are Qloo entity data.

Advance
68.5F / 100
100% of the weighted evidence measured

Why this verdict

F 68.5 >= 67 and no red flags.

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity
0.93
Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.
m2 Taste-profile overlap
0.31
Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.
m3 Cross-domain agreement
0.90
How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.
m4 Demographic alignment
0.41
Similarity of the two audiences’ age and gender over-index profiles.
m5 Geographic footprint
0.68
Correlation of metro-level audience affinity, relative to the screened cohort.
m6 Momentum
0.69
Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.

How F is built

Points each metric adds (weights for VC thesis, renormalised over what Qloo could measure).

MetricWeightPoints
Two-way audience affinity0.2523.2
Taste-profile overlap0.154.6
Cross-domain agreement0.109.0
Demographic alignment0.104.1
Geographic footprint0.106.8
Momentum0.3020.8
F68.5

Qloo explainability: the buyer-side signals driving the forward affinity are HOKA (0.26), Tracksmith (0.26), On (0.24), Athletic Brewing Co (0.24).

Shared catalogue categories (Qloo compare): Fashion, Fashion, Athletic, Diversity and Inclusivity, Innovative, Active.

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly Janji’s audience embraces them.

Music0.92
Embraced: Houndmouth, Rayland Baxter, Shakey Graves · Least shared: Tom Petty, Mudcrutch, Tedeschi Trucks Band
TV0.90
Embraced: Old Enough!, Better Late Than Never, Alone Australia · Least shared: The Challenge, American Ninja Warrior, American Gladiators
Film0.90
Embraced: The Dawn Wall, Free Solo, Meru · Least shared: Dark Waters, The Inventor: Out for Blood in Silicon Valley, Iron Cowboy
Podcasts0.88
Embraced: I'll Have Another with Lindsey Hein Podcast, Ali on the Run Show, C Tolle Run · Least shared: The Tim Ferriss Show, FoundMyFitness, The Model Health Show

Taste profile overlap

25 of 75 top taste tags shared.

Both over-index on
indiefolkfriendshipTourist attractionAlternative RockParkrockindie rock
Buyer only

Shrimp Tacos, anime animation, british, Fries, Restaurant

Janji only

Hamburger, Cookbooks, Cooking, State park, Elote

Audience shape

HOKA (buyer) Janji
-0.84-0.420.00+0.42+0.84≤2425–2930–3435–4445–5455+MenWomen

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

z = 1.16 relative to the screened cohort (2025-10-01).

prior 8 weekslast 4

Footprint overlap for distribution

White space: Janji strong, buyer weak Shared stronghold Other metros
White space

Albuquerque, Denver

Shared strongholds

Providence, Hartford, Anchorage, Milwaukee, Virginia Beach, Baltimore, Portland

Bull vs bear

1 of 10 claims survived the judge; 9 rejected for citing numbers not in the ledger or misreading them.

Bull: for the deal

  • The buyer's audience over-indexes strongly on the target: two-way audience affinity is 0.926 versus a shortlist average of 0.896, and HOKA itself appears among Janji's top reverse-affinity brands at 0.946.

    t1-m1.value = 0.9262t1-m1.shortlistAverages.value = 0.8957t1-m1.reverse[0].affinity = 0.9455

    Rejected by the judge: "shortlistAverages.value" does not resolve to a number in t1-m1

  • Cross-domain agreement is high: the audiences share strong affinity across music, TV, film and podcasts, with the film domain score at 0.901 against a shortlist average of 0.876 and the overall agreement at 0.900 versus 0.879.

    t1-m3.value = 0.9004t1-m3.domains[2].score = 0.9006t1-m3.domains[1].score = 0.8961

    Rejected by the judge: cites m3 Cross-domain agreement "domains[1].score" = 0.8961 as a strength, but it is below the shortlist average (0.9175)

  • Momentum is positive in aggregate: the normalised momentum z-score is 1.160 against a shortlist average of 0.369, with the recent mean affinity above the prior mean.

    t1-m6.z = 1.16t1-m6.value = 0.6934t1-m6.shortlistAverages.z = 0.3691

    Rejected by the judge: "shortlistAverages.z" does not resolve to a number in t1-m6

  • Taste-profile overlap is broader than the shortlist norm: 25 shared tags against a shortlist average of 23.9, and the target-to-buyer overlap value of 0.310 exceeds the shortlist average of 0.279.

    t1-m2.sharedCount = 25t1-m2.value = 0.3097t1-m2.shortlistAverages.value = 0.2787

    Rejected by the judge: "shortlistAverages.value" does not resolve to a number in t1-m2

  • Overall composite score of 68.45 sits above the shortlist average of 64.06, with the audience-affinity component contributing the largest share of points at 23.15.

    t1-score.F = 68.45t1-score.shortlistAverages.F = 64.06t1-score.points.m1 = 23.15

    Rejected by the judge: "shortlistAverages.F" does not resolve to a number in t1-score

Bear: against, or diligence first

  • Qloo's profile shows Janji's ownership as unknown with no ultimate parent and no known partnerships, so there is no established commercial relationship to build on, and the diligence must establish ownership and counterparty terms before any thesis is pursued.

    t1-profile.popularity = 0.6416t1-profile.screenRank = 2

  • The demographic alignment is weak: the buyer's audience affinity skews toward 45 to 54 year olds while the target's skews negative in that bucket, a gap of 0.455 versus -0.84, and the cosine similarity of the two demographic profiles is negative, well below the shortlist average.

    DEMOGRAPHIC_MISMATCH
    t1-m4.biggestGap.buyer = 0.455t1-m4.biggestGap.target = -0.84t1-m4.cosine = -0.1866t1-m4.shortlistAverages.cosine = 0.313

    Rejected by the judge: bear cannot invent a flag: the code rules did not raise DEMOGRAPHIC_MISMATCH

  • The taste-profile overlap is thin for a deal of this kind: 25 shared tags out of a 75-tag union gives an overlap of 0.3097, only slightly above the shortlist average of 0.2787, and 40% of the buyer's top-20 tags are missing from the target, a lower-is-better figure that sits below the shortlist average of 0.4143 only marginally.

    TASTE_CLASH
    t1-m2.value = 0.3097t1-m2.unionCount = 75t1-m2.buyerTop20MissingShare = 0.4t1-m2.shortlistAverages.buyerTop20MissingShare = 0.4143

    Rejected by the judge: bear cannot invent a flag: the code rules did not raise TASTE_CLASH

  • The geographic footprint is narrow: the correlation between buyer and target metro affinities is 0.3559, below the shortlist average of -0.0790 only in direction of strength, and only two metros (Albuquerque and Denver) show the target over-indexing the buyer with a relative gap in the target's favor, so the white space is limited.

    NO_GEO_OVERLAP
    t1-m5.correlation = 0.3559t1-m5.whiteSpaceCount = 2t1-m5.value = 0.6779

    Rejected by the judge: bear cannot invent a flag: the code rules did not raise NO_GEO_OVERLAP

  • The target's cross-domain agreement with the buyer's audience is strongest in podcasts and music, while its film and TV scores sit near the shortlist's, so the shared audience is concentrated in a few media types rather than broad across them.

    AUDIENCE_ONE_SIDED
    t1-m3.domains[3].score = 0.8848t1-m3.domains[2].score = 0.9006t1-m3.shortlistAverages.domains[1].score = 0.9175

    Rejected by the judge: bear cannot invent a flag: the code rules did not raise AUDIENCE_ONE_SIDED

IC memo

Number check passed: 17 number(s), all in the evidence ledger.Written by claude-haiku-5-5 (after one repair pass)

Janji: ADVANCE

Recommendation: Janji clears the ADVANCE rule: composite F 68.5 is at or above the 67 threshold, and the code checks raised no red flags. It ranks 1 of 8 in the screen. Treat this as a conditional advance, since Qloo lists its ownership as unknown and that must be resolved before any thesis is pursued.

Where the audiences meet: Two-way audience affinity is 0.93, against a shortlist average of 0.90. In the reverse check, HOKA scores 0.95 and Tracksmith 0.94. Cross-domain agreement is 0.90, with shared film affinities concentrated in climbing titles such as Free Solo and The Dawn Wall, and shared podcast affinities in running-focused shows. Momentum is 0.69, above the shortlist average of 0.56. These are aggregate audience affinities: the audience over-indexes on running-culture media. They say nothing about individual behaviour.

Risks:

  • Qloo lists Janji's ownership as unknown, with no ultimate parent and no known partnerships. There is no established commercial relationship to build on.
  • Demographic alignment is 0.41, with a cosine of -0.19. The largest gap is in the middle-age bracket, where the audience reads 0.455 against a target of -0.84.
  • Taste-profile overlap is 0.31 and geographic correlation is 0.36. Both are modest.

Diligence questions:

  • Who owns Janji, and what are the counterparty terms before any outreach?
  • What would a co-branded pilot between HOKA and Janji show, and how would it be measured?
  • How would the middle-age demographic gap affect campaign targeting?
  • Do the shared running-culture signals hold across a longer momentum window?

Aggregate audience affinities from Qloo, not predictions about individuals. Not investment advice.

Provenance: 29 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

PurposeEndpointStatusResultSource
/v2/insightsok23 of 23 candidates scoredcache
/v2/insightsok23 profile(s)cache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 recommended podcast(s)cache
/v2/insightsok25 recommended tv_show(s)cache
/v2/insightsok25 recommended artist(s)cache
/v2/insightsok25 recommended movie(s)cache
/v2/insightsokdemographics for 12 of 12 entitiescache
/v2/insightsok8330 heatmap cell(s) in United Statescache
/v2/trendingempty0 trend point(s)live 330 ms
/v2/trendingok47 trend point(s)live 332 ms
/v2/trendingok47 trend point(s)live 332 ms
/v2/trendingok47 trend point(s)live 333 ms
/v2/trendingok47 trend point(s)live 635 ms
/v2/trendingok47 trend point(s)live 640 ms
/v2/trendingok47 trend point(s)live 639 ms
/v2/trendingok47 trend point(s)live 642 ms
/v2/trendingok47 trend point(s)live 928 ms
/v2/trendingok47 trend point(s)live 932 ms
/v2/trendingok47 trend point(s)live 1657 ms
/v2/trendingok50 trend point(s)live 1805 ms
/v2/insightsok4 of 4 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok50 taste tag(s)cache
/v2/analysis/compareok29 shared catalogue tag(s)cache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok4447 heatmap cell(s) in United Statescache
Evidence rows (what bull, bear and the judge see)
[
 {
  "id": "t1-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": []
  },
  "shortlistAverages": {}
 },
 {
  "id": "t1-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.9458634349034952,
   "b": 0.9072443115822273,
   "ratio": 0.9591705082402217,
   "value": 0.9261514582486624,
   "reverse": [
    {
     "id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
     "name": "HOKA",
     "affinity": 0.9455486037758355
    },
    {
     "id": "F1545668-5556-4111-8A2E-AC787DD7503A",
     "name": "Tracksmith",
     "affinity": 0.9406974548318762
    },
    {
     "id": "CCE5E494-2690-42BA-9A52-3110AE273676",
     "name": "On",
     "affinity": 0.8801333054096298
    },
    {
     "id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
     "name": "Athletic Brewing Co",
     "affinity": 0.8625978823115681
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.9142067566664733,
   "b": 0.8780226767666233,
   "ratio": 0.9604328890241645,
   "value": 0.8957493307746848
  }
 },
 {
  "id": "t1-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.30970724191063165,
   "shared": [
    {
     "id": "urn:tag:genre:music:indie",
     "name": "indie",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:folk",
     "name": "folk",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:friendship",
     "name": "friendship",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:tourist_attraction",
     "name": "Tourist attraction",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:genre:music:alternative_rock",
     "name": "Alternative Rock",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:place:park",
     "name": "Park",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:genre:music:rock",
     "name": "rock",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:indie_rock",
     "name": "indie rock",
     "subtype": "urn:tag:genre:music"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:specialty_dish:place:shrimp_tacos",
     "name": "Shrimp Tacos",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:anime_animation",
     "name": "anime animation",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:british",
     "name": "british",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:specialty_dish:place:fries",
     "name": "Fries",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:place:restaurant",
     "name": "Restaurant",
     "subtype": "urn:tag:genre:place"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:specialty_dish:place:hamburger",
     "name": "Hamburger",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:media:cookbooks",
     "name": "Cookbooks",
     "subtype": "urn:tag:genre:media"
    },
    {
     "id": "urn:tag:genre:media:cooking",
     "name": "Cooking",
     "subtype": "urn:tag:genre:media"
    },
    {
     "id": "urn:tag:genre:place:state_park",
     "name": "State park",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:elote",
     "name": "Elote",
     "subtype": "urn:tag:specialty_dish:place"
    }
   ],
   "unionCount": 75,
   "sharedCount": 25,
   "buyerTop20MissingShare": 0.4
  },
  "shortlistAverages": {
   "value": 0.27871786779809044,
   "sharedCount": 23.857142857142858,
   "buyerTop20MissingShare": 0.41428571428571426
  }
 },
 {
  "id": "t1-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.900352349846212,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "Tom Petty",
       "affinity": 0.8481714915094821
      },
      {
       "name": "Mudcrutch",
       "affinity": 0.8554754574742436
      },
      {
       "name": "Tedeschi Trucks Band",
       "affinity": 0.86687052878394
      }
     ],
     "label": "Music",
     "score": 0.9199316866800266,
     "shared": [
      {
       "name": "Houndmouth",
       "affinity": 0.9669271906071738
      },
      {
       "name": "Rayland Baxter",
       "affinity": 0.9564814929850032
      },
      {
       "name": "Shakey Graves",
       "affinity": 0.952090691966438
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "The Challenge",
       "affinity": 0.8714363053002814
      },
      {
       "name": "American Ninja Warrior",
       "affinity": 0.873837934319269
      },
      {
       "name": "American Gladiators",
       "affinity": 0.8764455034607452
      }
     ],
     "label": "TV",
     "score": 0.8960614568157714,
     "shared": [
      {
       "name": "Old Enough!",
       "affinity": 0.9211886720608355
      },
      {
       "name": "Better Late Than Never",
       "affinity": 0.9186149149101476
      },
      {
       "name": "Alone Australia",
       "affinity": 0.917508526788608
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "Dark Waters",
       "affinity": 0.8666841340385278
      },
      {
       "name": "The Inventor: Out for Blood in Silicon Valley",
       "affinity": 0.8735649084770638
      },
      {
       "name": "Iron Cowboy",
       "affinity": 0.8741377915018245
      }
     ],
     "label": "Film",
     "score": 0.9005857414628157,
     "shared": [
      {
       "name": "The Dawn Wall",
       "affinity": 0.9498808777260328
      },
      {
       "name": "Free Solo",
       "affinity": 0.9496393212667485
      },
      {
       "name": "Meru",
       "affinity": 0.9260559137449972
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "The Tim Ferriss Show",
       "affinity": 0.770013376015571
      },
      {
       "name": "FoundMyFitness",
       "affinity": 0.7846161302494684
      },
      {
       "name": "The Model Health Show",
       "affinity": 0.815069855305299
      }
     ],
     "label": "Podcasts",
     "score": 0.8848305144262346,
     "shared": [
      {
       "name": "I'll Have Another with Lindsey Hein Podcast",
       "affinity": 0.9835319164333378
      },
      {
       "name": "Ali on the Run Show",
       "affinity": 0.9778390200430225
      },
      {
       "name": "C Tolle Run",
       "affinity": 0.9508198609990045
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "value": 0.8787015846441593,
   "domains[0].score": 0.8646246964099812,
   "domains[1].score": 0.9174851346497923,
   "domains[2].score": 0.8762767200479108,
   "domains[3].score": 0.8564197874689529
  }
 },
 {
  "id": "t1-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.33,
    "female": -0.33,
    "25_to_29": -0.34,
    "30_to_34": -0.3025,
    "35_to_44": 0.15500000000000003,
    "45_to_54": 0.455,
    "55_and_older": -0.78,
    "24_and_younger": 0.05499999999999999
   },
   "value": 0.40667795585700417,
   "cosine": -0.18664408828599172,
   "target": {
    "male": -0.02,
    "female": 0.02,
    "25_to_29": -0.45,
    "30_to_34": 0,
    "35_to_44": 0.78,
    "45_to_54": -0.84,
    "55_and_older": 0.17,
    "24_and_younger": -0.18
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": 0.455,
    "bucket": "45_to_54",
    "target": -0.84
   }
  },
  "shortlistAverages": {
   "value": 0.6564897568012151,
   "cosine": 0.31297951360243037
  }
 },
 {
  "id": "t1-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.6779285147021398,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 35.0844,
     "lon": -106.6504,
     "buyer": 0.8768338571349227,
     "metro": "Albuquerque",
     "target": 0.8915852439315559,
     "buyerRel": 0.018581350820651155,
     "targetRel": 0.03333273761728439
    },
    {
     "lat": 39.7392,
     "lon": -104.9903,
     "buyer": 0.9593531371483174,
     "metro": "Denver",
     "target": 0.94524984581957,
     "buyerRel": 0.023291616088475298,
     "targetRel": 0.009188324759727862
    }
   ],
   "correlation": 0.3558570294042795,
   "strongholds": [
    {
     "lat": 41.824,
     "lon": -71.4128,
     "buyer": 0.963626004059159,
     "metro": "Providence",
     "target": 0.9391085938151496,
     "buyerRel": 0.07285401646247103,
     "targetRel": 0.048336606218461586
    },
    {
     "lat": 41.7658,
     "lon": -72.6734,
     "buyer": 0.9618839070016612,
     "metro": "Hartford",
     "target": 0.8837254940248843,
     "buyerRel": 0.09116169807766727,
     "targetRel": 0.013003285100890438
    },
    {
     "lat": 61.2181,
     "lon": -149.9003,
     "buyer": 0.8988125680292488,
     "metro": "Anchorage",
     "target": 0.8975297117232542,
     "buyerRel": 0.042952844705860804,
     "targetRel": 0.04166998839986624
    },
    {
     "lat": 43.0389,
     "lon": -87.9065,
     "buyer": 0.9307328833748337,
     "metro": "Milwaukee",
     "target": 0.8827563189610494,
     "buyerRel": 0.06045229007822128,
     "targetRel": 0.012475725664436998
    },
    {
     "lat": 36.8529,
     "lon": -75.978,
     "buyer": 0.8930670085141974,
     "metro": "Virginia Beach",
     "target": 0.8250829266434277,
     "buyerRel": 0.0700605585580869,
     "targetRel": 0.0020764766873172524
    },
    {
     "lat": 39.2904,
     "lon": -76.6122,
     "buyer": 0.9297448853864333,
     "metro": "Baltimore",
     "target": 0.8604738552813654,
     "buyerRel": 0.06916254301313696,
     "targetRel": -0.00010848709193089778
    },
    {
     "lat": 45.5152,
     "lon": -122.6784,
     "buyer": 0.9426367608309525,
     "metro": "Portland",
     "target": 0.899778787678768,
     "buyerRel": 0.04601439043401434,
     "targetRel": 0.003156417281829804
    }
   ],
   "whiteSpaceCount": 2,
   "relativeToCohort": true
  },
  "shortlistAverages": {
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   "correlation": -0.07896856001469411
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 {
  "id": "t1-m6",
  "label": "m6 Momentum",
  "data": {
   "z": 1.1603531249914756,
   "value": 0.6933921874985792,
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   "coverage": 1,
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 },
 {
  "id": "t1-profile",
  "label": "Qloo entity profile: Janji",
  "data": {
   "name": "Janji",
   "drivers": [
    {
     "name": "HOKA",
     "score": 0.26055512051842067
    },
    {
     "name": "Tracksmith",
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    },
    {
     "name": "On",
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    },
    {
     "name": "Athletic Brewing Co",
     "score": 0.23769724188383273
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   ],
   "ownership": "unknown",
   "keyMarkets": [
    "United States"
   ],
   "popularity": 0.6415724432540557,
   "screenRank": 2,
   "foundedYear": 2012,
   "priceRangeUsd": [
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   ],
   "ultimateParent": null,
   "forwardAffinity": 0.9458634349034952,
   "competitorBrands": [
    "Tracksmith",
    "Patagonia",
    "Satisfy Running",
    "Salomon",
    "Rabbit"
   ],
   "sharedCategories": [
    {
     "name": "Fashion",
     "score": 0.7307481702311143
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    {
     "name": "Fashion",
     "score": 0.7292849950590256
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    {
     "name": "Athletic",
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    {
     "name": "Diversity and Inclusivity",
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    {
     "name": "Innovative",
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    {
     "name": "Active",
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   ],
   "knownPartnerships": [],
   "marketPositioning": "Premium performance running brand focused on travel-inspired design and social impact."
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  "shortlistAverages": {}
 },
 {
  "id": "t1-score",
  "label": "Composite score",
  "data": {
   "F": 68.45074891388697,
   "points": {
    "m1": 23.15378645621656,
    "m2": 4.645608628659475,
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   "coverage": 1
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  "shortlistAverages": {
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 }
]