Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t3-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t3-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8401171499487334,
"b": 0.8401171499487334,
"ratio": 1,
"value": 0.8401171499487334,
"reverse": [
{
"id": "9B8B279C-B777-4293-8121-B8174970B57D",
"name": "Los Angeles Dodgers",
"affinity": 0.8401171499487334
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t3-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.25245579567779947,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rhythm_blues",
"name": "rhythm & blues",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:los_angeles_california",
"name": "los angeles california",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:restaurant:european",
"name": "European",
"subtype": "urn:tag:genre:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:tataki_atun",
"name": "Tataki Atun",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:media:sports",
"name": "Sports",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:place:hotel",
"name": "Hotel",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:love",
"name": "love",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:restaurant",
"name": "Restaurant",
"subtype": "urn:tag:genre:place"
}
],
"unionCount": 79,
"sharedCount": 21,
"buyerTop20MissingShare": 0.5
},
"shortlistAverages": {
"value": 0.26208447790247186,
"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t3-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8613082846914091,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Swishahouse",
"affinity": 0.8915473570984986
},
{
"name": "Flatbush ZOMBiES",
"affinity": 0.9139531723832439
},
{
"name": "UGK",
"affinity": 0.9145956940932306
}
],
"label": "Music",
"score": 0.9399067456829077,
"shared": [
{
"name": "2 Chainz",
"affinity": 0.9745987963400965
},
{
"name": "YG",
"affinity": 0.9684767793751216
},
{
"name": "Juicy J",
"affinity": 0.9629709649769101
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "It's Always Sunny in Philadelphia",
"affinity": 0.8232703719074099
},
{
"name": "Those Who Can't",
"affinity": 0.8322174139171615
},
{
"name": "Workaholics",
"affinity": 0.8364022548367158
}
],
"label": "TV",
"score": 0.860777644229932,
"shared": [
{
"name": "Ballers",
"affinity": 0.9166090105148468
},
{
"name": "Men of a Certain Age",
"affinity": 0.8940889515787317
},
{
"name": "Shoresy",
"affinity": 0.8885420566179271
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Varsity Blues",
"affinity": 0.7875458709035209
},
{
"name": "Major League II",
"affinity": 0.7882609514525489
},
{
"name": "The Pistol: The Birth of a Legend",
"affinity": 0.7977587740903648
}
],
"label": "Film",
"score": 0.8358129741971762,
"shared": [
{
"name": "Creed",
"affinity": 0.9372771980908613
},
{
"name": "Coach Carter",
"affinity": 0.8734790194053572
},
{
"name": "Greater",
"affinity": 0.8678071241678725
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The YoYoYo Podcast w/Martin & Hooter",
"affinity": 0.7664522582900946
},
{
"name": "This Past Weekend w/ Theo Von",
"affinity": 0.7718686398021805
},
{
"name": "George Perez Stories",
"affinity": 0.776063738300595
}
],
"label": "Podcasts",
"score": 0.8087357746556206,
"shared": [
{
"name": "I AM RAPAPORT: STEREO PODCAST",
"affinity": 0.9037796850057161
},
{
"name": "Monday Morning Podcast",
"affinity": 0.8498849826838932
},
{
"name": "The Schaub Show",
"affinity": 0.847893704303929
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t3-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.21,
"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.4010778605928336,
"cosine": -0.19784427881433272,
"target": {
"male": 0.32,
"female": -0.32,
"25_to_29": 0.18,
"30_to_34": 0.12,
"35_to_44": 0.07,
"45_to_54": -0.51,
"55_and_older": -0.59,
"24_and_younger": 0.29
},
"coverage": 1,
"biggestGap": {
"buyer": 0.33,
"bucket": "55_and_older",
"target": -0.59
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t3-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.51680509414884,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 44.9778,
"lon": -93.265,
"buyer": 0.8241633733063134,
"metro": "Minneapolis",
"target": 0.9940951613683907,
"buyerRel": -0.03961269569810533,
"targetRel": 0.130319092363972
},
{
"lat": 38.2527,
"lon": -85.7585,
"buyer": 0.8065839559632366,
"metro": "Louisville",
"target": 0.9900676939699086,
"buyerRel": -0.05332035817189362,
"targetRel": 0.13016337983477833
},
{
"lat": 39.9612,
"lon": -82.9988,
"buyer": 0.7648850999435347,
"metro": "Columbus",
"target": 0.9933007917900906,
"buyerRel": -0.10683239883722706,
"targetRel": 0.1215832930093288
},
{
"lat": 35.1495,
"lon": -90.049,
"buyer": 0.7888971113234295,
"metro": "Memphis",
"target": 0.98991985345953,
"buyerRel": -0.08388905580876516,
"targetRel": 0.11713368632733534
},
{
"lat": 39.1031,
"lon": -84.512,
"buyer": 0.8392353096278538,
"metro": "Cincinnati",
"target": 0.99370361130301,
"buyerRel": -0.048978758176842496,
"targetRel": 0.10548954349831374
},
{
"lat": 35.7796,
"lon": -78.6382,
"buyer": 0.8551836508424834,
"metro": "Raleigh",
"target": 0.9958478952518856,
"buyerRel": -0.03524966789571138,
"targetRel": 0.1054145765136908
}
],
"correlation": 0.03361018829767999,
"strongholds": [
{
"lat": 43.615,
"lon": -116.2023,
"buyer": 0.9088359603274305,
"metro": "Boise",
"target": 0.9749606382511943,
"buyerRel": 0.08757333791546484,
"targetRel": 0.1536980158392286
},
{
"lat": 61.2181,
"lon": -149.9003,
"buyer": 0.8499582220228651,
"metro": "Anchorage",
"target": 0.9780272342692001,
"buyerRel": 0.047812276744295,
"targetRel": 0.17588128899063005
},
{
"lat": 32.2226,
"lon": -110.9747,
"buyer": 0.9663896768709499,
"metro": "Tucson",
"target": 0.9875782678893517,
"buyerRel": 0.09608621357675451,
"targetRel": 0.11727480459515627
},
{
"lat": 35.0844,
"lon": -106.6504,
"buyer": 0.9706899894380029,
"metro": "Albuquerque",
"target": 0.9861741584224529,
"buyerRel": 0.09551623700885659,
"targetRel": 0.11100040599330663
},
{
"lat": 35.4676,
"lon": -97.5164,
"buyer": 0.9157176737693803,
"metro": "Oklahoma City",
"target": 0.9922630385171581,
"buyerRel": 0.032889662529978936,
"targetRel": 0.10943502727775678
}
],
"whiteSpaceCount": 6,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.43391156033354505,
"correlation": -0.13217687933290995
}
},
{
"id": "t3-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t3-profile",
"label": "Qloo entity profile: Nike",
"data": {
"name": "Nike",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "independent",
"keyMarkets": [
"North America",
"Europe",
"Greater China",
"Asia Pacific",
"Latin America"
],
"popularity": 0.9999915241307996,
"screenRank": 3,
"foundedYear": 1964,
"priceRangeUsd": [
25,
300
],
"ultimateParent": "Nike, Inc.",
"forwardAffinity": 0.8401171499487334,
"competitorBrands": [
"Adidas",
"Puma",
"Under Armour",
"New Balance",
"Reebok"
],
"sharedCategories": [],
"knownPartnerships": [
"Kevin Durant",
"Colin Kaepernick",
"Anna Cockrell",
"Daryl Homer",
"Saroya Tinker"
],
"marketPositioning": "Market-leading athletic brand providing high-performance gear across a wide range of price points for professional and amateur athletes."
},
"shortlistAverages": {}
},
{
"id": "t3-score",
"label": "Composite score",
"data": {
"F": 66.84389935549156,
"points": {
"m1": 30.951684471795442,
"m2": 2.657429428187363,
"m3": 18.13280599350335,
"m4": 4.22187221676667,
"m5": 10.880107245238738,
"m6": 0
},
"coverage": 0.95
},
"shortlistAverages": {
"F": 64.75407958362149,
"coverage": 0.9500000000000001
}
}
]