Simpatico

Licensing / co-brand · Los Angeles Dodgers → target #4 of 8

47

An established, accessible, and high-quality provider of licensed sports headwear and apparel for dedicated fans of professional and collegiate teams.

Founded 1947 · Parent: Twins Enterprise, Inc. · Competes with New Era, Mitchell & Ness, Fanatics, Nike · Partnerships: MLB, NBA, NFL

Corporate details are Qloo entity data.

Watch
65.4F / 100
100% of the weighted evidence measured

Why this verdict

F 65.4 is between 62 and 67, no red flags.

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity
0.86
Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.
m2 Taste-profile overlap
0.37
Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.
m3 Cross-domain agreement
0.86
How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.
m4 Demographic alignment
0.54
Similarity of the two audiences’ age and gender over-index profiles.
m5 Geographic footprint
0.29
Correlation of metro-level audience affinity, relative to the screened cohort.
m6 Momentum
0.62
Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.

How F is built

Points each metric adds (weights for Licensing / co-brand, renormalised over what Qloo could measure).

MetricWeightPoints
Two-way audience affinity0.3530.3
Taste-profile overlap0.103.7
Cross-domain agreement0.2017.2
Demographic alignment0.105.4
Geographic footprint0.205.8
Momentum0.053.1
F65.4

Qloo explainability: the buyer-side signals driving the forward affinity are Los Angeles Dodgers (1.00).

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly 47’s audience embraces them.

Music0.95
Embraced: Meek Mill, YG, Jay Rock · Least shared: UGK, E-40, Swishahouse
TV0.88
Embraced: Ballers, Men of a Certain Age, Brockmire · Least shared: Trailer Park Boys, It's Always Sunny in Philadelphia, Workaholics
Film0.78
Embraced: Creed, Moneyball, Coach Carter · Least shared: The Pistol: The Birth of a Legend, Varsity Blues, Major League II
Podcasts0.83
Embraced: I AM RAPAPORT: STEREO PODCAST, Monday Morning Podcast, The Fighter & The Kid · Least shared: The YoYoYo Podcast w/Martin & Hooter, Tom Segura En Español, Enchilada Casserole

Taste profile overlap

30 of 70 top taste tags shared.

Both over-index on
Hip Hoprapelectronicafrican americanfriendshipfamily relationshipsfriendamerican football
Buyer only

American, Tortillas, mexican american, European, latino

47 only

Truffle Fries, Stadium, football, american football sport, Arena

Audience shape

Los Angeles Dodgers (buyer) 47
-0.74-0.370.00+0.37+0.74≤2425–2930–3435–4445–5455+MenWomen

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

z = 0.70 relative to the screened cohort (2025-10-01).

prior 8 weekslast 4

Footprint overlap for distribution

White space: 47 strong, buyer weak Shared stronghold Other metros
White space

Boston, Providence, Hartford, Cleveland, Kansas City, Pittsburgh, Chicago, New York

Shared strongholds

Honolulu, Phoenix

Bull vs bear

7 of 8 claims survived the judge; 1 rejected for citing numbers not in the ledger or misreading them.

Bull: for the deal

  • The Dodgers and 47 show strong two-way audience affinity: the aggregate audience over-indexes on 47 at 0.865, above the shortlist average of 0.806.

    t1-m1.value = 0.8646t1-m1.a = 0.8646

  • Momentum is a clear strength: the audience affinity trend z-score is 0.696 against a shortlist average of 0.192, suggesting rising aggregate interest.

    t1-m6.z = 0.6958t1-m6.value = 0.616

  • The taste-profile overlap is above the shortlist average, with 30 shared tags against an average of 21.75, and 35% of the buyer's top-20 tags are missing from the target, a lower-is-better share that the data show is well below the shortlist average of 0.475.

    t1-m2.value = 0.3717t1-m2.sharedCount = 30t1-m2.buyerTop20MissingShare = 0.35

  • The demographic alignment score of 0.542 is above the shortlist average of 0.513, and the audience skews male (0.21) and 45-plus, a group where the buyer's aggregate affinity is positive.

    t1-m4.value = 0.542t1-m4.buyer.male = 0.21

  • Cross-domain agreement is high: the aggregate audience's music, TV and podcast affinities score above the shortlist averages for those domains, led by Music at 0.949.

    t1-m3.value = 0.8588t1-m3.domains[0].score = 0.9494t1-m3.domains[1].score = 0.8833

    Rejected by the judge: cites m3 Cross-domain agreement "domains[1].score" = 0.8833 as a strength, but it is below the shortlist average (0.8836)

Bear: against, or diligence first

  • The aggregate audience affinity for Film is weakest of the four cross-domain sets, at 0.777 against a shortlist average of 0.809, so the shared film slate (Creed, Moneyball, Coach Carter) is a thinner basis for co-branded creative than music or TV.

    t1-m3.domains[2].score = 0.7774

  • TV agreement sits at 0.883, effectively level with the shortlist average of 0.884, so the TV overlap gives no clear edge over comparable shortlist brands and should not be presented as a differentiator.

    t1-m3.domains[1].score = 0.8833

  • Geographic footprints diverge: the cross-metro correlation is -0.421 against a shortlist average of -0.132, and nine metros show whitespace, so the audiences are not strongest in the same places. The code raised no red flags, so this is a diligence item rather than a flagged risk.

    t1-m5.correlation = -0.4207t1-m5.whiteSpaceCount = 9

IC memo

Number check passed: 26 number(s), all in the evidence ledger.Written by claude-haiku-5-5

47: WATCH

Recommendation. Advance 47 to the pilot-scoping stage, not to a full commitment. Under the verdict rule, the composite F of 65.4 falls between 62 and 67 and the screen raised no red flags, so the verdict is WATCH. The brand ranks 4 of 8 on the shortlist.

Where the audiences meet. The aggregate audience over-indexes on 47 at 0.865 two-way affinity with the Dodgers, above the shortlist average of 0.806. Momentum is the clearest strength: the affinity trend z-score is 0.696 against a shortlist average of 0.192, suggesting rising aggregate interest. Taste-profile overlap is also above average, with 30 shared tags against an average of 21.75. Music is the strongest cross-domain set, with shared artists including Meek Mill, YG, and Jay Rock.

Risks

  • Film is the weakest cross-domain set, at 0.777 against a shortlist average of 0.809. The shared slate (Creed, Moneyball, Coach Carter) is a thinner basis for co-branded creative than music.
  • TV agreement is 0.883, effectively level with the shortlist average of 0.884. It should not be presented as a differentiator.
  • Geographic footprints diverge. The cross-metro correlation is -0.421 against a shortlist average of -0.132, and nine metros show whitespace. The code raised no red flags, so this is a diligence item, not a flagged risk.
  • Demographic alignment of 0.542 is only modestly above the shortlist average of 0.513.

Diligence questions

  • What would a co-branded pilot between the Los Angeles Dodgers and 47 show, given the thinner film overlap?
  • Which creative territories should lead, given that music and not TV carries the cross-domain edge?
  • Does the geographic divergence limit where a co-branded launch can perform, and which of the nine whitespace metros matter most?
  • Does the 35% of buyer top-20 tags missing from the target, against a shortlist average of 0.475, narrow the creative brief?

Aggregate audience affinities from Qloo, not predictions about individuals. Not investment advice.

Provenance: 26 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

PurposeEndpointStatusResultSource
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 profile(s)cache
/v2/insightsok25 recommended podcast(s)cache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 recommended artist(s)cache
/v2/insightsok25 recommended movie(s)cache
/v2/insightsok25 recommended tv_show(s)cache
/v2/insightsokdemographics for 9 of 9 entitiescache
/v2/insightsok7800 heatmap cell(s) in United Statescache
/v2/trendingok47 trend point(s)live 461 ms
/v2/trendingok47 trend point(s)live 462 ms
/v2/trendingok47 trend point(s)live 462 ms
/v2/trendingok47 trend point(s)live 462 ms
/v2/trendingok47 trend point(s)live 726 ms
/v2/trendingok47 trend point(s)live 739 ms
/v2/trendingok47 trend point(s)live 740 ms
/v2/trendingok47 trend point(s)live 741 ms
/v2/trendingok47 trend point(s)live 1017 ms
/v2/insightsok1 of 1 candidates scoredcache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/analysis/compareok0 shared catalogue tag(s)cache
/v2/insightsok5327 heatmap cell(s) in United Statescache
Evidence rows (what bull, bear and the judge see)
[
 {
  "id": "t1-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": []
  },
  "shortlistAverages": {}
 },
 {
  "id": "t1-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.8646168501109618,
   "b": 0.8646168501109618,
   "ratio": 1,
   "value": 0.8646168501109618,
   "reverse": [
    {
     "id": "9B8B279C-B777-4293-8121-B8174970B57D",
     "name": "Los Angeles Dodgers",
     "affinity": 0.8646168501109618
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.8058428397073507,
   "b": 0.8058428397073507,
   "ratio": 1,
   "value": 0.8058428397073506
  }
 },
 {
  "id": "t1-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.371705217859064,
   "shared": [
    {
     "id": "urn:tag:genre:music:hip_hop",
     "name": "Hip Hop",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:rap",
     "name": "rap",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:electronic",
     "name": "electronic",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:african_american",
     "name": "african american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friendship",
     "name": "friendship",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:family_relationships",
     "name": "family relationships",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friend",
     "name": "friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:american_football",
     "name": "american football",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:genre:place:restaurant:american",
     "name": "American",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:tortillas",
     "name": "Tortillas",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:mexican_american",
     "name": "mexican american",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:restaurant:european",
     "name": "European",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:latino",
     "name": "latino",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:specialty_dish:place:truffle_fries",
     "name": "Truffle Fries",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:place:stadium",
     "name": "Stadium",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:keyword:media:football",
     "name": "football",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:american_football_sport",
     "name": "american football sport",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:place:arena",
     "name": "Arena",
     "subtype": "urn:tag:genre:place"
    }
   ],
   "unionCount": 70,
   "sharedCount": 30,
   "buyerTop20MissingShare": 0.35
  },
  "shortlistAverages": {
   "value": 0.26208447790247186,
   "sharedCount": 21.75,
   "buyerTop20MissingShare": 0.475
  }
 },
 {
  "id": "t1-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.8588153875711427,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "UGK",
       "affinity": 0.9019002828871784
      },
      {
       "name": "E-40",
       "affinity": 0.9063573347817516
      },
      {
       "name": "Swishahouse",
       "affinity": 0.9102819638802144
      }
     ],
     "label": "Music",
     "score": 0.9494027526786241,
     "shared": [
      {
       "name": "Meek Mill",
       "affinity": 0.9812556080775912
      },
      {
       "name": "YG",
       "affinity": 0.9776337888281423
      },
      {
       "name": "Jay Rock",
       "affinity": 0.9763296032040193
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "Trailer Park Boys",
       "affinity": 0.8407340099706376
      },
      {
       "name": "It's Always Sunny in Philadelphia",
       "affinity": 0.8532888864822029
      },
      {
       "name": "Workaholics",
       "affinity": 0.8635743134336824
      }
     ],
     "label": "TV",
     "score": 0.8832504041347531,
     "shared": [
      {
       "name": "Ballers",
       "affinity": 0.9239332455476101
      },
      {
       "name": "Men of a Certain Age",
       "affinity": 0.9135154651633047
      },
      {
       "name": "Brockmire",
       "affinity": 0.9096232326141797
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "The Pistol: The Birth of a Legend",
       "affinity": 0.7254561938654243
      },
      {
       "name": "Varsity Blues",
       "affinity": 0.7326203691835254
      },
      {
       "name": "Major League II",
       "affinity": 0.7379718420209015
      }
     ],
     "label": "Film",
     "score": 0.7773662768969423,
     "shared": [
      {
       "name": "Creed",
       "affinity": 0.8830457370548376
      },
      {
       "name": "Moneyball",
       "affinity": 0.818565230154973
      },
      {
       "name": "Coach Carter",
       "affinity": 0.812475390374828
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "The YoYoYo Podcast w/Martin & Hooter",
       "affinity": 0.7638472224606865
      },
      {
       "name": "Tom Segura En Español",
       "affinity": 0.7769034041274646
      },
      {
       "name": "Enchilada Casserole",
       "affinity": 0.7847753787213907
      }
     ],
     "label": "Podcasts",
     "score": 0.8252421165742513,
     "shared": [
      {
       "name": "I AM RAPAPORT: STEREO PODCAST",
       "affinity": 0.8801524973619502
      },
      {
       "name": "Monday Morning Podcast",
       "affinity": 0.8745412080690061
      },
      {
       "name": "The Fighter & The Kid",
       "affinity": 0.8572826733785486
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "value": 0.8441854633559238,
   "domains[0].score": 0.8794888506674802,
   "domains[1].score": 0.8836269856142132,
   "domains[2].score": 0.8086589764417401,
   "domains[3].score": 0.804967040700262
  }
 },
 {
  "id": "t1-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.21,
    "female": -0.21,
    "25_to_29": -0.1,
    "30_to_34": -0.7000000000000001,
    "35_to_44": -0.53,
    "45_to_54": 0.22,
    "55_and_older": 0.33,
    "24_and_younger": 0.36
   },
   "value": 0.5419560667468951,
   "cosine": 0.08391213349379029,
   "target": {
    "male": 0.51,
    "female": -0.51,
    "25_to_29": 0.30000000000000004,
    "30_to_34": 0.43,
    "35_to_44": -0.73,
    "45_to_54": 0.33,
    "55_and_older": -0.74,
    "24_and_younger": 0.08
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": -0.7000000000000001,
    "bucket": "30_to_34",
    "target": 0.43
   }
  },
  "shortlistAverages": {
   "value": 0.5129090961869054,
   "cosine": 0.02581819237381071
  }
 },
 {
  "id": "t1-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.2896439291822178,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 42.3601,
     "lon": -71.0589,
     "buyer": 0.8822764061592385,
     "metro": "Boston",
     "target": 0.9671923099430688,
     "buyerRel": -0.05588609453499216,
     "targetRel": 0.029029809248838134
    },
    {
     "lat": 41.824,
     "lon": -71.4128,
     "buyer": 0.8326582942790359,
     "metro": "Providence",
     "target": 0.9394369883423109,
     "buyerRel": -0.08628184600626365,
     "targetRel": 0.020496848057011352
    },
    {
     "lat": 41.7658,
     "lon": -72.6734,
     "buyer": 0.8474897021248272,
     "metro": "Hartford",
     "target": 0.8925411137921895,
     "buyerRel": -0.06953699075301978,
     "targetRel": -0.024485579085657516
    },
    {
     "lat": 41.4993,
     "lon": -81.6944,
     "buyer": 0.8662737132965914,
     "metro": "Cleveland",
     "target": 0.8951722437625654,
     "buyerRel": -0.07152915049075081,
     "targetRel": -0.0426306200247768
    },
    {
     "lat": 39.0997,
     "lon": -94.5786,
     "buyer": 0.8635197516977453,
     "metro": "Kansas City",
     "target": 0.8393899735218094,
     "buyerRel": -0.023705731688706377,
     "targetRel": -0.047835509864642245
    },
    {
     "lat": 40.4406,
     "lon": -79.9959,
     "buyer": 0.8510252037916864,
     "metro": "Pittsburgh",
     "target": 0.8563939501858312,
     "buyerRel": -0.05488360999297626,
     "targetRel": -0.049514863598831504
    },
    {
     "lat": 41.8781,
     "lon": -87.6298,
     "buyer": 0.9369385202202375,
     "metro": "Chicago",
     "target": 0.9135887207753047,
     "buyerRel": -0.026636719026512434,
     "targetRel": -0.049986518471445196
    },
    {
     "lat": 40.7128,
     "lon": -74.006,
     "buyer": 0.9277621396874952,
     "metro": "New York",
     "target": 0.9110218801194884,
     "buyerRel": -0.03799999557565281,
     "targetRel": -0.054740255143659655
    }
   ],
   "correlation": -0.4207121416355643,
   "strongholds": [
    {
     "lat": 21.3069,
     "lon": -157.8583,
     "buyer": 0.9810658047116737,
     "metro": "Honolulu",
     "target": 0.9199337823019087,
     "buyerRel": 0.027697517321411236,
     "targetRel": -0.03343450508835377
    },
    {
     "lat": 33.4484,
     "lon": -112.074,
     "buyer": 0.9871317998785691,
     "metro": "Phoenix",
     "target": 0.8805544157900924,
     "buyerRel": 0.04539765309736399,
     "targetRel": -0.061179730991112735
    }
   ],
   "whiteSpaceCount": 9,
   "relativeToCohort": true
  },
  "shortlistAverages": {
   "value": 0.43391156033354505,
   "correlation": -0.13217687933290995
  }
 },
 {
  "id": "t1-m6",
  "label": "m6 Momentum",
  "data": {
   "z": 0.6958175144888723,
   "value": 0.6159695857481454,
   "priorSd": 0.011913024324132649,
   "coverage": 1,
   "priorMean": 0.5986292587947102,
   "normalised": true,
   "recentMean": 0.6125456090844876
  },
  "shortlistAverages": {
   "z": 0.19174600813212095,
   "value": 0.5319576680220202
  }
 },
 {
  "id": "t1-profile",
  "label": "Qloo entity profile: 47",
  "data": {
   "name": "47",
   "drivers": [
    {
     "name": "Los Angeles Dodgers",
     "score": 1
    }
   ],
   "ownership": "part_of_other",
   "keyMarkets": [
    "United States"
   ],
   "popularity": 0.9336593717685748,
   "screenRank": 1,
   "foundedYear": 1947,
   "priceRangeUsd": [
    25,
    85
   ],
   "ultimateParent": "Twins Enterprise, Inc.",
   "forwardAffinity": 0.8646168501109618,
   "competitorBrands": [
    "New Era",
    "Mitchell & Ness",
    "Fanatics",
    "Nike"
   ],
   "sharedCategories": [],
   "knownPartnerships": [
    "MLB",
    "NBA",
    "NFL",
    "NHL",
    "NASCAR",
    "Stoney Clover Lane"
   ],
   "marketPositioning": "An established, accessible, and high-quality provider of licensed sports headwear and apparel for dedicated fans of professional and collegiate teams."
  },
  "shortlistAverages": {}
 },
 {
  "id": "t1-score",
  "label": "Composite score",
  "data": {
   "F": 65.44723686375119,
   "points": {
    "m1": 30.261589753883662,
    "m2": 3.7170521785906403,
    "m3": 17.176307751422854,
    "m4": 5.419560667468951,
    "m5": 5.792878583644356,
    "m6": 3.079847928740727
   },
   "coverage": 1
  },
  "shortlistAverages": {
   "F": 64.17616394455051
  }
 }
]