Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t6-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t6-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.7727085015935597,
"ratio": 1,
"value": 0.7727085015935596,
"reverse": [
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"name": "Los Angeles Dodgers",
"affinity": 0.7727085015935597
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t6-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.1811023622047244,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rhythm_blues",
"name": "rhythm & blues",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:trap",
"name": "trap",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:los_angeles_california",
"name": "los angeles california",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:omakase",
"name": "Omakase",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:chinese_drama",
"name": "chinese drama",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:live_action_adaptation",
"name": "live action adaptation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:japanese_drama",
"name": "japanese drama",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:based_on_novel",
"name": "based on novel",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 84,
"sharedCount": 16,
"buyerTop20MissingShare": 0.65
},
"shortlistAverages": {
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"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t6-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8502104442136906,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "UGK",
"affinity": 0.8458655459696001
},
{
"name": "E-40",
"affinity": 0.8491618169756809
},
{
"name": "Cam'ron",
"affinity": 0.8493478112952971
}
],
"label": "Music",
"score": 0.9111581307872052,
"shared": [
{
"name": "Meek Mill",
"affinity": 0.953524423394985
},
{
"name": "Jay Rock",
"affinity": 0.9522001569127307
},
{
"name": "ScHoolboy Q",
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}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Arrested Development",
"affinity": 0.8549574552583015
},
{
"name": "It's Always Sunny in Philadelphia",
"affinity": 0.8622561000329658
},
{
"name": "Running Wilde",
"affinity": 0.8627832677492401
}
],
"label": "TV",
"score": 0.8863725771103454,
"shared": [
{
"name": "The Righteous Gemstones",
"affinity": 0.9243397636403059
},
{
"name": "Ballers",
"affinity": 0.9234438772704032
},
{
"name": "Men of a Certain Age",
"affinity": 0.9135292878927166
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Major League II",
"affinity": 0.7146509601769044
},
{
"name": "Draft Day",
"affinity": 0.7224843747630698
},
{
"name": "42",
"affinity": 0.7270930308179046
}
],
"label": "Film",
"score": 0.7587112004338243,
"shared": [
{
"name": "Coach Carter",
"affinity": 0.7991811761557904
},
{
"name": "Creed",
"affinity": 0.7991511577239746
},
{
"name": "More Than a Game",
"affinity": 0.7965696201917855
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Anything Better?",
"affinity": 0.800799585109407
},
{
"name": "The YoYoYo Podcast w/Martin & Hooter",
"affinity": 0.8027849861596902
},
{
"name": "Tom Segura En Español",
"affinity": 0.8140557873424826
}
],
"label": "Podcasts",
"score": 0.8445998685233878,
"shared": [
{
"name": "The Church of What's Happening Now: The New Testament",
"affinity": 0.8825924501071436
},
{
"name": "I AM RAPAPORT: STEREO PODCAST",
"affinity": 0.8791146667868431
},
{
"name": "What's Up Fool? Podcast",
"affinity": 0.8716857194667736
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t6-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
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"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.5681194157515412,
"cosine": 0.13623883150308252,
"target": {
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"female": -0.39,
"25_to_29": 0.08,
"30_to_34": 0.23,
"35_to_44": -0.66,
"45_to_54": -0.47000000000000003,
"55_and_older": -0.59,
"24_and_younger": 0.37
},
"coverage": 1,
"biggestGap": {
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"bucket": "30_to_34",
"target": 0.23
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t6-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.4581805226792658,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 44.9778,
"lon": -93.265,
"buyer": 0.8241633733063134,
"metro": "Minneapolis",
"target": 0.9645150837501468,
"buyerRel": -0.03961269569810533,
"targetRel": 0.1007390147457281
},
{
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"metro": "Raleigh",
"target": 0.9740868894172346,
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},
{
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"metro": "Columbus",
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{
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"metro": "Richmond",
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},
{
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"metro": "Hartford",
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"targetRel": 0.07486803485725413
},
{
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"metro": "New Orleans",
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},
{
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"metro": "Louisville",
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"targetRel": 0.07302163577313525
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{
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"metro": "Baltimore",
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}
],
"correlation": -0.0836389546414684,
"strongholds": [
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{
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},
{
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"metro": "Anchorage",
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},
{
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],
"whiteSpaceCount": 9,
"relativeToCohort": true
},
"shortlistAverages": {
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}
},
{
"id": "t6-m6",
"label": "m6 Momentum",
"data": {
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"value": 0.5021919754140028,
"priorSd": 0.0004223393061461323,
"coverage": 1,
"priorMean": -0.23026282478592353,
"normalised": true,
"recentMean": -0.2299997877362432
},
"shortlistAverages": {
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"value": 0.5319576680220202
}
},
{
"id": "t6-profile",
"label": "Qloo entity profile: Supreme",
"data": {
"name": "Supreme",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States",
"Japan",
"Europe"
],
"popularity": 0.9989320404807513,
"screenRank": 6,
"foundedYear": 1994,
"priceRangeUsd": [
40,
500
],
"ultimateParent": "VF Corporation",
"forwardAffinity": 0.7727085015935597,
"competitorBrands": [
"Stüssy",
"Palace Skateboards",
"A Bathing Ape",
"Kith",
"Off-White"
],
"sharedCategories": [],
"knownPartnerships": [
"Louis Vuitton",
"Nike",
"The North Face",
"Comme Des Garçons",
"Levi's"
],
"marketPositioning": "A premium streetwear brand leveraging scarcity and exclusivity to maintain a high-fashion cachet within the youth market."
},
"shortlistAverages": {}
},
{
"id": "t6-score",
"label": "Composite score",
"data": {
"F": 63.21579455026638,
"points": {
"m1": 27.044797555774586,
"m2": 1.811023622047244,
"m3": 17.00420888427381,
"m4": 5.681194157515412,
"m5": 9.163610453585315,
"m6": 2.510959877070014
},
"coverage": 1
},
"shortlistAverages": {
"F": 64.17616394455051
}
}
]