Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t3-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t3-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.8891848866937895,
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"value": 0.9072365515387868,
"reverse": [
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"id": "CCE5E494-2690-42BA-9A52-3110AE273676",
"name": "On",
"affinity": 0.8994021938572937
},
{
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"name": "HOKA",
"affinity": 0.8975832463303153
},
{
"id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
"name": "Athletic Brewing Co",
"affinity": 0.8966207127461793
},
{
"id": "F1545668-5556-4111-8A2E-AC787DD7503A",
"name": "Tracksmith",
"affinity": 0.8631333938413698
}
],
"coverage": 1
},
"shortlistAverages": {
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"b": 0.8780226767666233,
"ratio": 0.9604328890241645,
"value": 0.8957493307746848
}
},
{
"id": "t3-m2",
"label": "m2 Taste-profile overlap",
"data": {
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"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:folk",
"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:alternative_rock",
"name": "Alternative Rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:shrimp_tacos",
"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:steak_tartare",
"name": "Steak Tartare",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:soup",
"name": "Soup",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:media:documentary",
"name": "Documentary",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:specialty_dish:place:french_fries",
"name": "French Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:golf_course",
"name": "Golf course",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:american_football",
"name": "american football",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:place:golf_club",
"name": "Golf club",
"subtype": "urn:tag:genre:place"
}
],
"unionCount": 74,
"sharedCount": 26,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
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"buyerTop20MissingShare": 0.41428571428571426
}
},
{
"id": "t3-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8981596499915091,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Tom Petty",
"affinity": 0.8571313479969637
},
{
"name": "Mudcrutch",
"affinity": 0.8654724405184473
},
{
"name": "Alabama Shakes",
"affinity": 0.8709439728284102
}
],
"label": "Music",
"score": 0.9122465769376347,
"shared": [
{
"name": "Zach Bryan",
"affinity": 0.9609362183165613
},
{
"name": "Tyler Childers",
"affinity": 0.9566507723123016
},
{
"name": "Charley Crockett",
"affinity": 0.9387361675071961
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Old Enough!",
"affinity": 0.9179290879505696
},
{
"name": "Making It",
"affinity": 0.9189170294079053
},
{
"name": "Better Late Than Never",
"affinity": 0.9216645688452304
}
],
"label": "TV",
"score": 0.9366188852317971,
"shared": [
{
"name": "American Ninja Warrior",
"affinity": 0.9661299127530831
},
{
"name": "BattleBots",
"affinity": 0.9475635920685506
},
{
"name": "American Gladiators",
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],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "The Barkley Marathons: The Race That Eats Its Young",
"affinity": 0.8541052680665876
},
{
"name": "Dirtbag: The Legend of Fred Beckey",
"affinity": 0.8586690959092484
},
{
"name": "This Mountain Life",
"affinity": 0.8602130736921547
}
],
"label": "Film",
"score": 0.8831251054057043,
"shared": [
{
"name": "Free Solo",
"affinity": 0.9336517168246518
},
{
"name": "The Dawn Wall",
"affinity": 0.9204997066955911
},
{
"name": "14 Peaks: Nothing Is Impossible",
"affinity": 0.9036622495756136
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "Hurdle",
"affinity": 0.7983960064624314
},
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.8007174048988822
},
{
"name": "Ali on the Run Show",
"affinity": 0.8024140098818449
}
],
"label": "Podcasts",
"score": 0.8606480323909005,
"shared": [
{
"name": "Boundless Life",
"affinity": 0.9804974670493695
},
{
"name": "FoundMyFitness",
"affinity": 0.9416069967925508
},
{
"name": "The Model Health Show",
"affinity": 0.9299247196788648
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
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"domains[0].score": 0.8646246964099812,
"domains[1].score": 0.9174851346497923,
"domains[2].score": 0.8762767200479108,
"domains[3].score": 0.8564197874689529
}
},
{
"id": "t3-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
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"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.6880378452091742,
"cosine": 0.37607569041834843,
"target": {
"male": 0.34,
"female": -0.34,
"25_to_29": -0.15,
"30_to_34": 0.12,
"35_to_44": 0.43,
"45_to_54": -0.66,
"55_and_older": -0.62,
"24_and_younger": -0.14
},
"coverage": 1,
"biggestGap": {
"buyer": 0.455,
"bucket": "45_to_54",
"target": -0.66
}
},
"shortlistAverages": {
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"cosine": 0.31297951360243037
}
},
{
"id": "t3-m5",
"label": "m5 Geographic footprint",
"data": {
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"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
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"lon": -86.8104,
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"metro": "Birmingham",
"target": 0.866999690161548,
"buyerRel": 0.004344656738440311,
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{
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{
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},
{
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"metro": "Charlotte",
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{
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{
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{
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"strongholds": [
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{
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},
{
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{
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],
"whiteSpaceCount": 7,
"relativeToCohort": true
},
"shortlistAverages": {
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"correlation": -0.07896856001469411
}
},
{
"id": "t3-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t3-profile",
"label": "Qloo entity profile: Whoop",
"data": {
"name": "Whoop",
"drivers": [
{
"name": "On",
"score": 0.25287266105069967
},
{
"name": "HOKA",
"score": 0.2523612523565692
},
{
"name": "Athletic Brewing Co",
"score": 0.2520906299026398
},
{
"name": "Tracksmith",
"score": 0.2426754566900913
}
],
"ownership": "unknown",
"keyMarkets": [
"United States",
"United Kingdom",
"Canada"
],
"popularity": 0.946008713193538,
"screenRank": 5,
"foundedYear": 2012,
"priceRangeUsd": [
199,
399
],
"ultimateParent": null,
"forwardAffinity": 0.9260363513314666,
"competitorBrands": [
"Oura",
"Garmin",
"Apple Watch"
],
"sharedCategories": [],
"knownPartnerships": [
"PGA Tour",
"NFL Players Association"
],
"marketPositioning": "Premium, data-focused wearable performance coach designed for individuals who demand professional-grade health insights."
},
"shortlistAverages": {}
},
{
"id": "t3-score",
"label": "Composite score",
"data": {
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"points": {
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"m2": 5.933900851276917,
"m3": 12.830852142735845,
"m4": 9.829112074416775,
"m5": 9.139066345680478,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
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}
}
]