Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t4-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t4-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"value": 0.8906535602676895,
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"name": "Athletic Brewing Co",
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},
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{
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"name": "HOKA",
"affinity": 0.8690680465904365
},
{
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"coverage": 1
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"shortlistAverages": {
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"ratio": 0.9604328890241645,
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},
{
"id": "t4-m2",
"label": "m2 Taste-profile overlap",
"data": {
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"shared": [
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"name": "folk",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
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"name": "Shrimp Tacos",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:anime_animation",
"name": "anime animation",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:british",
"name": "british",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:steak_tartare",
"name": "Steak Tartare",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:soup",
"name": "Soup",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:best_friend",
"name": "best friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:duck",
"name": "Duck",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:dark_comedy",
"name": "dark comedy",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:california",
"name": "california",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 72,
"sharedCount": 28,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
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"buyerTop20MissingShare": 0.41428571428571426
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},
{
"id": "t4-m3",
"label": "m3 Cross-domain agreement",
"data": {
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"domains": [
{
"type": "urn:entity:artist",
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},
{
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"affinity": 0.8571156313236215
},
{
"name": "John Moreland",
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}
],
"label": "Music",
"score": 0.8879438502879035,
"shared": [
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},
{
"name": "The New Basement Tapes",
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},
{
"name": "Trampled by Turtles",
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}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "American Gladiators",
"affinity": 0.9057993889577834
},
{
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"affinity": 0.9135184665263533
},
{
"name": "The Challenge",
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],
"label": "TV",
"score": 0.9283750665247362,
"shared": [
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"affinity": 0.9544342652658445
},
{
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},
{
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],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
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"affinity": 0.8402729279565899
},
{
"name": "Where Dreams Go to Die",
"affinity": 0.8429701239635876
},
{
"name": "The Inventor: Out for Blood in Silicon Valley",
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}
],
"label": "Film",
"score": 0.8702469431499665,
"shared": [
{
"name": "The Dawn Wall",
"affinity": 0.9162105681602849
},
{
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},
{
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}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
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"affinity": 0.7958139331975868
},
{
"name": "Work, Play, Love with Lauren Fleshman and Jesse Thomas",
"affinity": 0.8004506652368217
},
{
"name": "I'll Have Another with Lindsey Hein Podcast",
"affinity": 0.8016657295229234
}
],
"label": "Podcasts",
"score": 0.8542239628021463,
"shared": [
{
"name": "Boundless Life",
"affinity": 0.9665666131291303
},
{
"name": "The Model Health Show",
"affinity": 0.9540792154466944
},
{
"name": "FoundMyFitness",
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}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
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"domains[0].score": 0.8646246964099812,
"domains[1].score": 0.9174851346497923,
"domains[2].score": 0.8762767200479108,
"domains[3].score": 0.8564197874689529
}
},
{
"id": "t4-m4",
"label": "m4 Demographic alignment",
"data": {
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"female": -0.33,
"25_to_29": -0.34,
"30_to_34": -0.3025,
"35_to_44": 0.15500000000000003,
"45_to_54": 0.455,
"55_and_older": -0.78,
"24_and_younger": 0.05499999999999999
},
"value": 0.6410803576366033,
"cosine": 0.28216071527320663,
"target": {
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"female": -0.34,
"25_to_29": -0.45,
"30_to_34": 0,
"35_to_44": -0.55,
"45_to_54": 0.44,
"55_and_older": 0.21,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
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"bucket": "55_and_older",
"target": 0.21
}
},
"shortlistAverages": {
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"cosine": 0.31297951360243037
}
},
{
"id": "t4-m5",
"label": "m5 Geographic footprint",
"data": {
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"coverage": 1,
"metroCount": 55,
"whiteSpace": [
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"lon": -86.7816,
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{
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"targetRel": 0.07239990799296525
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{
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},
{
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{
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},
{
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{
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{
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],
"correlation": -0.38952355479203005,
"strongholds": [
{
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"metro": "New Orleans",
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},
{
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},
{
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],
"whiteSpaceCount": 10,
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},
"shortlistAverages": {
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}
},
{
"id": "t4-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t4-profile",
"label": "Qloo entity profile: Vuori",
"data": {
"name": "Vuori",
"drivers": [
{
"name": "Athletic Brewing Co",
"score": 0.254356914871233
},
{
"name": "On",
"score": 0.2505611225049008
},
{
"name": "HOKA",
"score": 0.24881692489080545
},
{
"name": "Tracksmith",
"score": 0.24626503773306066
}
],
"ownership": "unknown",
"keyMarkets": [
"United States",
"Canada",
"United Kingdom",
"Australia"
],
"popularity": 0.849824549507552,
"screenRank": 8,
"foundedYear": 2015,
"priceRangeUsd": [
60,
150
],
"ultimateParent": null,
"forwardAffinity": 0.9088187591233361,
"competitorBrands": [
"Lululemon",
"Alo Yoga",
"Outdoor Voices",
"Rhone",
"On Running"
],
"sharedCategories": [
{
"name": "Fashion",
"score": 0.7307481702311143
},
{
"name": "Fashion",
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},
{
"name": "Athletic",
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},
{
"name": "Innovative",
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},
{
"name": "Active",
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},
{
"name": "Comfort",
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}
],
"knownPartnerships": [
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"Jared Goff",
"Arch Manning"
],
"marketPositioning": "A premium performance apparel brand offering high-quality, versatile clothing for the active, comfort-focused consumer."
},
"shortlistAverages": {}
},
{
"id": "t4-score",
"label": "Composite score",
"data": {
"F": 65.18381311047253,
"points": {
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"m2": 7.210242587601079,
"m3": 12.645677938445544,
"m4": 9.158290823380048,
"m5": 4.360546037199786,
"m6": 0
},
"coverage": 0.7
},
"shortlistAverages": {
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}
}
]