M&A bolt-on · Pepsi → target #9 of 10

Siete Family Foods

Premium, health-focused Mexican-American food brand offering inclusive, allergen-friendly alternatives to traditional pantry staples.

Founded 2014 · Competes with Lotus Foods, Late July, Beanitos, Mi Nina · Partnerships: Siete FC

Corporate details are Qloo entity data.

Pass

47.1F / 100

90% of the weighted evidence measured

Why this verdict

F 47.1 < 62.

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity

0.60

Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.

m2 Taste-profile overlap

0.16

Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.

m3 Cross-domain agreement

0.82

How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.

m4 Demographic alignment

0.50

Similarity of the two audiences’ age and gender over-index profiles.

m5 Geographic footprint

0.14

Correlation of metro-level audience affinity, relative to the screened cohort.

m6 Momentum not measured

n/a

Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.

Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.

How F is built

Points each metric adds (weights for M&A bolt-on, renormalised over what Qloo could measure).

Metric	Weight	Points
Two-way audience affinity	0.30	20.0
Taste-profile overlap	0.20	3.7
Cross-domain agreement	0.15	13.6
Demographic alignment	0.15	8.4
Geographic footprint	0.10	1.5
Momentum	not measured	–
F		47.1

Qloo explainability: the buyer-side signals driving the forward affinity are Quaker Oats Company (0.26), Gatorade (0.26), Doritos (0.25), Pepsi (0.23).

Shared catalogue categories (Qloo compare): Food & Beverage, Food, Packaged, Snacks.

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly Siete Family Foods’s audience embraces them.

Music0.77

Embraced: Sebastian Yatra, Reik, Prince Royce · Least shared: Arcangel, Nicky Jam, J Balvin

TV0.89

Embraced: Blown Away, Old Enough!, Lego Masters Australia · Least shared: The Next Step, Saved by the Bell, Doogie Kamealoha, M.D.

Film0.81

Embraced: Toy Story 4, Aladdin, Pokémon: Detective Pikachu · Least shared: Spider-Man: Homecoming, Guardians of the Galaxy: Vol. 2, Thor: Ragnarok

Podcasts0.80

Embraced: The Chalene Show | Diet, Fitness & Life Balance, Motivation with Brendon Burchard, Trust and Believe with Shaun T · Least shared: First Take, Talk Is Jericho, The Steve Austin Show

Taste profile overlap

15 of 85 top taste tags shared.

Both over-index on

female protagonistteenage girlfamily relationshipsindiefriendfriendshipcountryhigh school

Buyer only

Pulpo A La Brasa, Seared Diver Scallops, Mole, electronic, pop

Siete Family Foods only

Restaurant, Fries, Cookbooks, Salad, European

Audience shape

Pepsi (buyer) Siete Family Foods

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.

Footprint overlap for distribution

White space: Siete Family Foods strong, buyer weak Shared stronghold Other metros

White space

Anchorage, Tucson, Albuquerque, Portland, Austin, Nashville, Sacramento, Seattle

Shared strongholds

Birmingham

Bull vs bear

No debate on this run.

Provenance: 31 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

Endpoint	Status	Result	Source
/v2/insights	ok	29 of 29 candidates scored	cache
/v2/insights	ok	29 profile(s)	cache
/v2/insights	ok	50 taste tag(s)	cache
/v2/insights	ok	25 recommended tv_show(s)	cache
/v2/insights	ok	25 recommended artist(s)	cache
/v2/insights	ok	25 recommended podcast(s)	cache
/v2/insights	ok	25 recommended movie(s)	cache
/v2/insights	ok	demographics for 14 of 14 entities	cache
/v2/insights	ok	7265 heatmap cell(s) in United States	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/trending	ok	26 trend point(s)	cache
/v2/insights	ok	4 of 4 candidates scored	cache
/v2/insights	ok	50 taste tag(s)	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/insights	ok	25 of 25 candidates scored	cache
/v2/analysis/compare	ok	4 shared catalogue tag(s)	cache
/v2/insights	ok	6402 heatmap cell(s) in United States	cache

Evidence rows (what bull, bear and the judge see)

[
 {
  "id": "t10-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": []
  },
  "shortlistAverages": {}
 },
 {
  "id": "t10-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.6060990663136395,
   "b": 0.5917631337785352,
   "ratio": 0.9763472123092071,
   "value": 0.5988453143181317,
   "reverse": [
    {
     "id": "099E174E-1FEC-4AD9-80F2-92C2E6CBD6ED",
     "name": "Quaker Oats Company",
     "affinity": 0.6151573583082481
    },
    {
     "id": "18316CE7-595D-4469-8FDF-43D1B70021E4",
     "name": "Gatorade",
     "affinity": 0.6120925031495442
    },
    {
     "id": "EA3901B0-A3A5-43F5-AC2A-45C35C400926",
     "name": "Doritos",
     "affinity": 0.5869249327942474
    },
    {
     "id": "957B527A-CF2C-4283-A2FD-3F49741DF5DE",
     "name": "Pepsi",
     "affinity": 0.5528777408621013
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.6954073847687763,
   "b": 0.6694354298272059,
   "ratio": 0.9634521435376324,
   "value": 0.6821611379345072
  }
 },
 {
  "id": "t10-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.16438356164383564,
   "shared": [
    {
     "id": "urn:tag:keyword:media:female_protagonist",
     "name": "female protagonist",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:teenage_girl",
     "name": "teenage girl",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:family_relationships",
     "name": "family relationships",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:music:indie",
     "name": "indie",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:friend",
     "name": "friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:friendship",
     "name": "friendship",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:music:country",
     "name": "country",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:high_school",
     "name": "high school",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:specialty_dish:place:pulpo_a_la_brasa",
     "name": "Pulpo A La Brasa",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:seared_diver_scallops",
     "name": "Seared Diver Scallops",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:mole",
     "name": "Mole",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:music:electronic",
     "name": "electronic",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:pop",
     "name": "pop",
     "subtype": "urn:tag:genre:music"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:genre:place:restaurant",
     "name": "Restaurant",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:fries",
     "name": "Fries",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:media:cookbooks",
     "name": "Cookbooks",
     "subtype": "urn:tag:genre:media"
    },
    {
     "id": "urn:tag:specialty_dish:place:salad",
     "name": "Salad",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:genre:place:restaurant:european",
     "name": "European",
     "subtype": "urn:tag:genre:place"
    }
   ],
   "unionCount": 85,
   "sharedCount": 15,
   "buyerTop20MissingShare": 0.55
  },
  "shortlistAverages": {
   "value": 0.22491966033658706,
   "sharedCount": 20.11111111111111,
   "buyerTop20MissingShare": 0.41666666666666674
  }
 },
 {
  "id": "t10-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.8156114200377218,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "Arcangel",
       "affinity": 0.7302919106830006
      },
      {
       "name": "Nicky Jam",
       "affinity": 0.7474488411869462
      },
      {
       "name": "J Balvin",
       "affinity": 0.7500987529513126
      }
     ],
     "label": "Music",
     "score": 0.7667346536215973,
     "shared": [
      {
       "name": "Sebastian Yatra",
       "affinity": 0.7876180923593677
      },
      {
       "name": "Reik",
       "affinity": 0.7826392808643985
      },
      {
       "name": "Prince Royce",
       "affinity": 0.7817807634040146
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "The Next Step",
       "affinity": 0.8529320334543321
      },
      {
       "name": "Saved by the Bell",
       "affinity": 0.8585886706253621
      },
      {
       "name": "Doogie Kamealoha, M.D.",
       "affinity": 0.8641010241383684
      }
     ],
     "label": "TV",
     "score": 0.8904055786193799,
     "shared": [
      {
       "name": "Blown Away",
       "affinity": 0.941233199458914
      },
      {
       "name": "Old Enough!",
       "affinity": 0.9369799081000004
      },
      {
       "name": "Lego Masters Australia",
       "affinity": 0.9147606377653277
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "Spider-Man: Homecoming",
       "affinity": 0.7504342465303423
      },
      {
       "name": "Guardians of the Galaxy: Vol. 2",
       "affinity": 0.7587696303162451
      },
      {
       "name": "Thor: Ragnarok",
       "affinity": 0.761202172277323
      }
     ],
     "label": "Film",
     "score": 0.8093491008861224,
     "shared": [
      {
       "name": "Toy Story 4",
       "affinity": 0.8636163899394825
      },
      {
       "name": "Aladdin",
       "affinity": 0.8578045063157094
      },
      {
       "name": "Pokémon: Detective Pikachu",
       "affinity": 0.8474212127291476
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "First Take",
       "affinity": 0.6611628063101839
      },
      {
       "name": "Talk Is Jericho",
       "affinity": 0.6760318786397577
      },
      {
       "name": "The Steve Austin Show",
       "affinity": 0.6880478826498015
      }
     ],
     "label": "Podcasts",
     "score": 0.7959563470237877,
     "shared": [
      {
       "name": "The Chalene Show | Diet, Fitness & Life Balance",
       "affinity": 0.9182134389596648
      },
      {
       "name": "Motivation with Brendon Burchard",
       "affinity": 0.8736227612973577
      },
      {
       "name": "Trust and Believe with Shaun T",
       "affinity": 0.8629562667852315
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "value": 0.8142200656582131,
   "domains[0].score": 0.7712218159459897,
   "domains[1].score": 0.8930482681153483,
   "domains[2].score": 0.7853466318542113,
   "domains[3].score": 0.8072635467173033
  }
 },
 {
  "id": "t10-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.11749999999999998,
    "female": -0.11749999999999998,
    "25_to_29": 0.29000000000000004,
    "30_to_34": -0.0675,
    "35_to_44": -0.22000000000000003,
    "45_to_54": -0.475,
    "55_and_older": -0.3825,
    "24_and_younger": 0.19999999999999998
   },
   "value": 0.5022967261270318,
   "cosine": 0.004593452254063627,
   "target": {
    "male": -0.66,
    "female": 0.66,
    "25_to_29": -0.24,
    "30_to_34": 0.24,
    "35_to_44": 0.31,
    "45_to_54": 0.04,
    "55_and_older": -0.65,
    "24_and_younger": 0.42
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": 0.11749999999999998,
    "bucket": "male",
    "target": -0.66
   }
  },
  "shortlistAverages": {
   "value": 0.5395238058358314,
   "cosine": 0.07904761167166277
  }
 },
 {
  "id": "t10-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.13870856975481338,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 61.2181,
     "lon": -149.9003,
     "buyer": 0.49558502705752777,
     "metro": "Anchorage",
     "target": 0.9092926981266135,
     "buyerRel": -0.25383935528139906,
     "targetRel": 0.15986831578768668
    },
    {
     "lat": 32.2226,
     "lon": -110.9747,
     "buyer": 0.6089413566713184,
     "metro": "Tucson",
     "target": 0.9292784815122191,
     "buyerRel": -0.19662717112740113,
     "targetRel": 0.12370995371349958
    },
    {
     "lat": 35.0844,
     "lon": -106.6504,
     "buyer": 0.6157961515121241,
     "metro": "Albuquerque",
     "target": 0.9089348860031468,
     "buyerRel": -0.17415876261034524,
     "targetRel": 0.11897997188067744
    },
    {
     "lat": 45.5152,
     "lon": -122.6784,
     "buyer": 0.6370498133412997,
     "metro": "Portland",
     "target": 0.9538096742409267,
     "buyerRel": -0.2010937201444889,
     "targetRel": 0.11566614075513804
    },
    {
     "lat": 30.2672,
     "lon": -97.7431,
     "buyer": 0.7355181150007081,
     "metro": "Austin",
     "target": 0.9928992360313905,
     "buyerRel": -0.15075311916420042,
     "targetRel": 0.10662800186648203
    },
    {
     "lat": 36.1627,
     "lon": -86.7816,
     "buyer": 0.707070212764379,
     "metro": "Nashville",
     "target": 0.946750006246509,
     "buyerRel": -0.14013225824918207,
     "targetRel": 0.0995475352329479
    },
    {
     "lat": 38.5816,
     "lon": -121.4944,
     "buyer": 0.7552310511414703,
     "metro": "Sacramento",
     "target": 0.9581981915193032,
     "buyerRel": -0.10426585332328575,
     "targetRel": 0.09870128705454717
    },
    {
     "lat": 47.6062,
     "lon": -122.3321,
     "buyer": 0.7106098918205455,
     "metro": "Seattle",
     "target": 0.9594854533900894,
     "buyerRel": -0.1506472528033782,
     "targetRel": 0.09822830876616573
    }
   ],
   "correlation": -0.7225828604903732,
   "strongholds": [
    {
     "lat": 33.5186,
     "lon": -86.8104,
     "buyer": 0.7416748044389379,
     "metro": "Birmingham",
     "target": 0.8594396825154382,
     "buyerRel": -0.02066007297934147,
     "targetRel": 0.09710480509715891
    }
   ],
   "whiteSpaceCount": 12,
   "relativeToCohort": true
  },
  "shortlistAverages": {
   "value": 0.3788101542840746,
   "correlation": -0.2423796914318507
  }
 },
 {
  "id": "t10-m6",
  "label": "m6 Momentum",
  "data": {
   "z": null,
   "note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
   "value": null,
   "priorSd": null,
   "coverage": 0,
   "priorMean": null,
   "normalised": true,
   "recentMean": null
  },
  "shortlistAverages": {}
 },
 {
  "id": "t10-profile",
  "label": "Qloo entity profile: Siete Family Foods",
  "data": {
   "name": "Siete Family Foods",
   "drivers": [
    {
     "name": "Quaker Oats Company",
     "score": 0.2598832722056948
    },
    {
     "name": "Gatorade",
     "score": 0.2585884740914839
    },
    {
     "name": "Doritos",
     "score": 0.24795602298110614
    },
    {
     "name": "Pepsi",
     "score": 0.23357223072171535
    }
   ],
   "ownership": "unknown",
   "keyMarkets": [
    "United States"
   ],
   "popularity": 0.9167500127138039,
   "screenRank": 20,
   "foundedYear": 2014,
   "priceRangeUsd": [
    5,
    10
   ],
   "ultimateParent": null,
   "forwardAffinity": 0.6060990663136395,
   "competitorBrands": [
    "Lotus Foods",
    "Late July",
    "Beanitos",
    "Mi Nina",
    "Food Should Taste Good"
   ],
   "sharedCategories": [
    {
     "name": "Food & Beverage",
     "score": 0.7305072539555804
    },
    {
     "name": "Food",
     "score": 0.7303632399004254
    },
    {
     "name": "Packaged",
     "score": 0.7289238946882144
    },
    {
     "name": "Snacks",
     "score": 0.7284173769103286
    }
   ],
   "knownPartnerships": [
    "Siete FC"
   ],
   "marketPositioning": "Premium, health-focused Mexican-American food brand offering inclusive, allergen-friendly alternatives to traditional pantry staples."
  },
  "shortlistAverages": {}
 },
 {
  "id": "t10-score",
  "label": "Composite score",
  "data": {
   "F": 47.12082061382233,
   "points": {
    "m1": 19.96151047727106,
    "m2": 3.6529680365296806,
    "m3": 13.593523667295361,
    "m4": 8.371612102117197,
    "m5": 1.5412063306090376,
    "m6": 0
   },
   "coverage": 0.9
  },
  "shortlistAverages": {
   "F": 55.38338238220258,
   "coverage": 0.8800000000000001
  }
 }
]