M&A bolt-on · showcase

Better-for-you bolt-on screen

Buyer audience: Pepsi + Doritos + Gatorade + Quaker Oats Company (parent: PepsiCo, Inc.) · started Oct 23, 09:49 PM UTC · Qloo calls: 0 live, 170 from cache

Pipeline Ablation

Replayed from Qloo responses recorded in the private server-side cache. “Re-run live” re-queries Qloo.

Screened

Analysed

Verdicts

8 pass, 2 watch

Claims judged

0 kept, 0 rejected

Outreach drafts

0 awaiting approval

Ranked shortlist

#	Target	F	Verdict	m1	m2	m3	m4	m5	m6	Coverage
1	Bai Part of another group: Keurig Dr Pepper Inc.	65.2	Watch	0.78	0.26	0.83	0.72	0.68	–	90%
2	Chobani Independent	64.0	Watch	0.79	0.28	0.82	0.63	0.67	–	90%
3	Poppi Owned by the buyer's parent: PepsiCo, Inc. · pinned	61.9	Pass	0.63	–	0.81	0.54	0.42	–	70%
4	Celsius Independent	57.7	Pass	0.65	0.26	0.82	0.53	0.69	–	90%
5	Kind Snacks Part of another group: Mars, Incorporated	56.3	Pass	0.74	0.21	0.81	0.60	0.30	–	90%
6	Liquid Death Owner unknown	53.4	Pass	0.66	0.23	0.81	0.59	0.26	–	90%
7	LILY's Sweets Part of another group: The Hershey Company	52.2	Pass	0.64	0.19	0.82	0.68	0.15	–	90%
8	Califia Farms Owner unknown	51.4	Pass	0.66	0.25	0.81	0.46	0.24	–	90%
9	Siete Family Foods Owner unknown · pinned	47.1	Pass	0.60	0.16	0.82	0.50	0.14	–	90%
10	Dave's Killer Bread Part of another group: Flowers Foods	44.5	Pass	0.67	0.19	0.80	0.13	0.23	–	90%

m1 two-way affinity · m2 taste overlap · m3 cross-domain agreement · m4 demographics · m5 geographic footprint · m6 momentum. “–” = Qloo could not measure it; it drops out of F rather than counting as zero.

Number check passed: 32 number(s), all in the evidence ledger.Written from the ledger template

Better-for-you bolt-on screen

Buyer audience: Pepsi + Doritos + Gatorade + Quaker Oats Company. Run 2026-10-23; momentum window to 2026-10-23.

#	Target	F	Verdict	Coverage
1	Bai	65.2	WATCH	90%
2	Chobani	64.0	WATCH	90%
3	Poppi	61.9	PASS	70%
4	Celsius	57.7	PASS	90%
5	Kind Snacks	56.3	PASS	90%
6	Liquid Death	53.4	PASS	90%
7	LILY's Sweets	52.2	PASS	90%
8	Califia Farms	51.4	PASS	90%
9	Siete Family Foods	47.1	PASS	90%
10	Dave's Killer Bread	44.5	PASS	90%

Whole universe: stage-1 screen (29 brands)

One Qloo rank call scores every candidate for the buyer’s audience (forward affinity). The top 8 plus pinned brands get the full analysis.

#	Brand	Forward affinity	Qloo popularity	Ownership	Analysed
1	Chobani	0.81	0.93	Independent	yes
2	Bai	0.80	0.84	Part of another group	yes
3	Kind Snacks	0.76	0.91	Part of another group	yes
4	Dave's Killer Bread	0.68	0.84	Part of another group	yes
5	Liquid Death	0.67	0.92	Owner unknown	yes
6	Califia Farms	0.67	0.91	Owner unknown	yes
7	Celsius	0.66	0.73	Independent	yes
8	LILY's Sweets	0.65	0.85	Part of another group	yes
9	Partake Foods	0.64	0.66	Owner unknown
10	Poppi	0.63	0.00	Owned by the buyer's parent	yes
11	RX Bar	0.63	0.92	Part of another group
12	Oatly	0.63	0.94	Independent
13	Banza	0.63	0.88	Owner unknown
14	Zevia	0.63	0.83	Independent
15	GT's Kombucha	0.62	0.88	Independent
16	Simple Mills	0.61	0.86	Owner unknown
17	Health-ade Kombucha	0.61	0.85	Owner unknown
18	Athletic Brewing Co	0.61	0.75	Owner unknown
19	Perfect Bar	0.61	0.88	Part of another group
20	Siete Family Foods	0.61	0.92	Owner unknown	yes
21	Primal Kitchen	0.61	0.95	Part of another group
22	Vital Farms	0.60	0.75	Independent
23	Liquid I.V.	0.60	0.92	Part of another group
24	Recess	0.60	0.81	Owner unknown
25	Magic Spoon	0.60	0.93	Owner unknown
26	Olipop	0.59	0.75	Owner unknown
27	Hu Kitchen	0.58	0.86	Part of another group
28	Spindrift Sparkling Water	0.56	0.79	Owner unknown
29	Mid-Day Squares	0.54	0.62	Owner unknown

Not in Qloo’s brand catalogue: LesserEvil.

Momentum window: 24 weeks to 2026-10-23, relative to a cohort of 14 brands.

Run log

Resolving 34 name(s) against Qloo's brand catalogue...
2 name(s) are ambiguous in Qloo. Confirm them to continue.
Confirmed 2 name(s), dropped 0.
Resolving 32 name(s) against Qloo's brand catalogue...
Buyer signal: Pepsi + Doritos + Gatorade + Quaker Oats Company (parent: PepsiCo, Inc.). Universe: 29 brands; not in Qloo: LesserEvil.
Ranking 29 brands against the buyer's audience...
Shortlisted 10: Chobani, Bai, Kind Snacks, Dave's Killer Bread, Liquid Death, Califia Farms, Celsius, LILY's Sweets, Poppi, Siete Family Foods. Already owned by PepsiCo, Inc.: Poppi.
Analysing 10 target(s) on six audience metrics (asking Qloo ~98 questions)...
Qloo evidence in for Dave's Killer Bread (1/10).
Qloo evidence in for Chobani (2/10).
Qloo evidence in for Bai (3/10).
Qloo evidence in for Liquid Death (5/10).
Qloo evidence in for Kind Snacks (4/10).
Qloo evidence in for Califia Farms (6/10).
Qloo evidence in for Celsius (7/10).
Qloo evidence in for LILY's Sweets (8/10).
Qloo evidence in for Siete Family Foods (9/10).
Qloo evidence in for Poppi (10/10).
Analysed Liquid Death (1/10): 5/6 metrics measured.
Analysed Chobani (2/10): 5/6 metrics measured.
Analysed Bai (3/10): 5/6 metrics measured.
Analysed Dave's Killer Bread (4/10): 5/6 metrics measured.
Analysed Poppi (6/10): 4/6 metrics measured.
Analysed Kind Snacks (5/10): 5/6 metrics measured.
Analysed Califia Farms (7/10): 5/6 metrics measured.
Analysed Celsius (8/10): 5/6 metrics measured.
Analysed LILY's Sweets (9/10): 5/6 metrics measured.
Analysed Siete Family Foods (10/10): 5/6 metrics measured.
Scoring in code: composite, coverage, red flags...
Scored 10 target(s): 2 WATCH, 8 PASS (before debate).
No LLM is configured, so the bull/bear debate was skipped. Verdicts come from the code rules alone (no mitigations).
Writing 2 IC memo(s); every number is checked against the ledger...
Memo for Bai: 11 numbers checked, all in the ledger.
Memo for Chobani: 11 numbers checked, all in the ledger.
Acting: pipeline board, outreach drafts (human approval required), monitor registration...
Pinned 137 Qloo responses for replay of this showcase scenario (private server-side cache).
Pipeline updated for 10 target(s); 0 outreach draft(s) waiting for approval.
Done: 2 WATCH, 8 PASS.