Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t2-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t2-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8002843643929224,
"b": 0.7610196054985147,
"ratio": 0.9509364912755817,
"value": 0.7801582562033446,
"reverse": [
{
"id": "18316CE7-595D-4469-8FDF-43D1B70021E4",
"name": "Gatorade",
"affinity": 0.8133833161859666
},
{
"id": "EA3901B0-A3A5-43F5-AC2A-45C35C400926",
"name": "Doritos",
"affinity": 0.7677077234768827
},
{
"id": "957B527A-CF2C-4283-A2FD-3F49741DF5DE",
"name": "Pepsi",
"affinity": 0.7552466045847942
},
{
"id": "099E174E-1FEC-4AD9-80F2-92C2E6CBD6ED",
"name": "Quaker Oats Company",
"affinity": 0.707740777746415
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.6954073847687763,
"b": 0.6694354298272059,
"ratio": 0.9634521435376324,
"value": 0.6821611379345072
}
},
{
"id": "t2-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.26362735381565916,
"shared": [
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:teenage_girl",
"name": "teenage girl",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:teenager",
"name": "teenager",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:gay",
"name": "gay",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:pulpo_a_la_brasa",
"name": "Pulpo A La Brasa",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:seared_diver_scallops",
"name": "Seared Diver Scallops",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:mole",
"name": "Mole",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:male_protagonist",
"name": "male protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:media:fiction",
"name": "Fiction",
"subtype": "urn:tag:genre:media"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:margherita_flatbread",
"name": "Margherita Flatbread",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:media:food",
"name": "Food",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:new_york_city",
"name": "new york city",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:best_friend",
"name": "best friend",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 77,
"sharedCount": 23,
"buyerTop20MissingShare": 0.3
},
"shortlistAverages": {
"value": 0.22491966033658706,
"sharedCount": 20.11111111111111,
"buyerTop20MissingShare": 0.41666666666666674
}
},
{
"id": "t2-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8271035756317702,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Arcangel",
"affinity": 0.7721440414316788
},
{
"name": "Alejandro Sanz",
"affinity": 0.7724853337566248
},
{
"name": "Juanes",
"affinity": 0.773793758238705
}
],
"label": "Music",
"score": 0.795852602662883,
"shared": [
{
"name": "Prince Royce",
"affinity": 0.8258948540858461
},
{
"name": "Yandel",
"affinity": 0.8129042234173542
},
{
"name": "HA-ASH",
"affinity": 0.8112607137066633
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Saved by the Bell",
"affinity": 0.8648119764580767
},
{
"name": "The Next Step",
"affinity": 0.8701674380999959
},
{
"name": "Doogie Kamealoha, M.D.",
"affinity": 0.8716072224016918
}
],
"label": "TV",
"score": 0.8957407817568622,
"shared": [
{
"name": "Blown Away",
"affinity": 0.9483594710791264
},
{
"name": "Old Enough!",
"affinity": 0.9370530102195808
},
{
"name": "Lego Masters Australia",
"affinity": 0.9242706197045052
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Fast & Furious Presents: Hobbs & Shaw",
"affinity": 0.7830124041780014
},
{
"name": "Ant-Man and the Wasp",
"affinity": 0.7901014558070145
},
{
"name": "Thor: Ragnarok",
"affinity": 0.7915177382545463
}
],
"label": "Film",
"score": 0.8096581741856417,
"shared": [
{
"name": "Jumanji: Welcome to the Jungle",
"affinity": 0.844177318200232
},
{
"name": "Toy Story 4",
"affinity": 0.8415235526120206
},
{
"name": "Ralph Breaks the Internet",
"affinity": 0.8397057347984701
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "First Take",
"affinity": 0.6903401398078906
},
{
"name": "Talk Is Jericho",
"affinity": 0.7138857026544565
},
{
"name": "The Steve Austin Show",
"affinity": 0.7161695352337429
}
],
"label": "Podcasts",
"score": 0.8071627439216938,
"shared": [
{
"name": "The Chalene Show | Diet, Fitness & Life Balance",
"affinity": 0.9010282589780139
},
{
"name": "Trust and Believe with Shaun T",
"affinity": 0.8946013561703162
},
{
"name": "Motivation with Brendon Burchard",
"affinity": 0.8802636583385075
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8142200656582131,
"domains[0].score": 0.7712218159459897,
"domains[1].score": 0.8930482681153483,
"domains[2].score": 0.7853466318542113,
"domains[3].score": 0.8072635467173033
}
},
{
"id": "t2-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.11749999999999998,
"female": -0.11749999999999998,
"25_to_29": 0.29000000000000004,
"30_to_34": -0.0675,
"35_to_44": -0.22000000000000003,
"45_to_54": -0.475,
"55_and_older": -0.3825,
"24_and_younger": 0.19999999999999998
},
"value": 0.7247642564077506,
"cosine": 0.4495285128155012,
"target": {
"male": -0.18,
"female": 0.18,
"25_to_29": 0.03,
"30_to_34": -0.77,
"35_to_44": 0.5,
"45_to_54": -0.6900000000000001,
"55_and_older": -0.59,
"24_and_younger": -0.06
},
"coverage": 1,
"biggestGap": {
"buyer": -0.22000000000000003,
"bucket": "35_to_44",
"target": 0.5
}
},
"shortlistAverages": {
"value": 0.5395238058358314,
"cosine": 0.07904761167166277
}
},
{
"id": "t2-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.6769465483631817,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 43.0389,
"lon": -87.9065,
"buyer": 0.7542971358083981,
"metro": "Milwaukee",
"target": 0.8928958251079041,
"buyerRel": -0.10117633717059726,
"targetRel": 0.037422352128908765
},
{
"lat": 41.2565,
"lon": -95.9345,
"buyer": 0.6248505302030083,
"metro": "Omaha",
"target": 0.8343934594697799,
"buyerRel": -0.17987743914172438,
"targetRel": 0.029665490125047267
},
{
"lat": 40.7608,
"lon": -111.891,
"buyer": 0.7206721490378312,
"metro": "Salt Lake City",
"target": 0.8848611988626572,
"buyerRel": -0.13592890299611915,
"targetRel": 0.028260146828706922
},
{
"lat": 44.9778,
"lon": -93.265,
"buyer": 0.7576183844604636,
"metro": "Minneapolis",
"target": 0.876516351238977,
"buyerRel": -0.10543094247630369,
"targetRel": 0.013467024302209696
},
{
"lat": 39.0997,
"lon": -94.5786,
"buyer": 0.712520851703013,
"metro": "Kansas City",
"target": 0.8580563518871817,
"buyerRel": -0.13352157951977173,
"targetRel": 0.012013920664396882
}
],
"correlation": 0.3538930967263633,
"strongholds": [
{
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"lon": -75.1652,
"buyer": 0.8644685263094293,
"metro": "Philadelphia",
"target": 0.9404313630938836,
"buyerRel": -0.04068836026085332,
"targetRel": 0.03527447652360105
},
{
"lat": 41.8781,
"lon": -87.6298,
"buyer": 0.8855551382941532,
"metro": "Chicago",
"target": 0.9283533013282289,
"buyerRel": -0.026696112527015314,
"targetRel": 0.016102050507060373
},
{
"lat": 40.7128,
"lon": -74.006,
"buyer": 0.9035914207294288,
"metro": "New York",
"target": 0.9386252356517871,
"buyerRel": -0.023147707001359596,
"targetRel": 0.011886107920998756
},
{
"lat": 33.749,
"lon": -84.388,
"buyer": 0.8428861612056047,
"metro": "Atlanta",
"target": 0.9075348054831663,
"buyerRel": -0.03814398747748737,
"targetRel": 0.0265046568000743
},
{
"lat": 40.4406,
"lon": -79.9959,
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"metro": "Pittsburgh",
"target": 0.8858552189804314,
"buyerRel": -0.062171694509449926,
"targetRel": 0.020890073455649083
},
{
"lat": 32.7767,
"lon": -96.797,
"buyer": 0.848947725266995,
"metro": "Dallas",
"target": 0.9140255127494282,
"buyerRel": -0.05476054268841146,
"targetRel": 0.01031724479402174
}
],
"whiteSpaceCount": 5,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.3788101542840746,
"correlation": -0.2423796914318507
}
},
{
"id": "t2-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t2-profile",
"label": "Qloo entity profile: Bai",
"data": {
"name": "Bai",
"drivers": [
{
"name": "Gatorade",
"score": 0.26720182709785467
},
{
"name": "Doritos",
"score": 0.25219709122144984
},
{
"name": "Pepsi",
"score": 0.24810353081838848
},
{
"name": "Quaker Oats Company",
"score": 0.23249755086230706
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States"
],
"popularity": 0.8384414571714329,
"screenRank": 2,
"foundedYear": 2009,
"priceRangeUsd": [
2,
25
],
"ultimateParent": "Keurig Dr Pepper Inc.",
"forwardAffinity": 0.8002843643929224,
"competitorBrands": [
"Vitaminwater",
"Hint",
"LaCroix",
"Spindrift",
"Propel"
],
"sharedCategories": [
{
"name": "Food & Beverage",
"score": 0.7305072539555804
},
{
"name": "Drinks",
"score": 0.7297067290653321
}
],
"knownPartnerships": [],
"marketPositioning": "A premium, functional hydration brand positioned as a tasty, better-for-you alternative to sugary sodas and plain water."
},
"shortlistAverages": {}
},
{
"id": "t2-score",
"label": "Composite score",
"data": {
"F": 65.24975302959794,
"points": {
"m1": 26.00527520677815,
"m2": 5.858385640347981,
"m3": 13.785059593862835,
"m4": 12.079404273462508,
"m5": 7.5216283151464625,
"m6": 0
},
"coverage": 0.9
},
"shortlistAverages": {
"F": 55.38338238220258,
"coverage": 0.8800000000000001
}
}
]