Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t1-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t1-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8127547306367611,
"b": 0.7721733828230177,
"ratio": 0.9500693797476276,
"value": 0.791944523453776,
"reverse": [
{
"id": "099E174E-1FEC-4AD9-80F2-92C2E6CBD6ED",
"name": "Quaker Oats Company",
"affinity": 0.8136611498217808
},
{
"id": "957B527A-CF2C-4283-A2FD-3F49741DF5DE",
"name": "Pepsi",
"affinity": 0.7712070027429851
},
{
"id": "18316CE7-595D-4469-8FDF-43D1B70021E4",
"name": "Gatorade",
"affinity": 0.7676567760995058
},
{
"id": "EA3901B0-A3A5-43F5-AC2A-45C35C400926",
"name": "Doritos",
"affinity": 0.7361686026277993
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.6954073847687763,
"b": 0.6694354298272059,
"ratio": 0.9634521435376324,
"value": 0.6821611379345072
}
},
{
"id": "t1-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.27627627627627627,
"shared": [
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:teenager",
"name": "teenager",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:teenage_girl",
"name": "teenage girl",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:indie",
"name": "indie",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:gay",
"name": "gay",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:pulpo_a_la_brasa",
"name": "Pulpo A La Brasa",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:seared_diver_scallops",
"name": "Seared Diver Scallops",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:specialty_dish:place:mole",
"name": "Mole",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:male_protagonist",
"name": "male protagonist",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:fries",
"name": "Fries",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:restaurant:cafe",
"name": "Cafe",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:competition",
"name": "competition",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:media:cookbooks",
"name": "Cookbooks",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:genre:media:cooking",
"name": "Cooking",
"subtype": "urn:tag:genre:media"
}
],
"unionCount": 78,
"sharedCount": 22,
"buyerTop20MissingShare": 0.4
},
"shortlistAverages": {
"value": 0.22491966033658706,
"sharedCount": 20.11111111111111,
"buyerTop20MissingShare": 0.41666666666666674
}
},
{
"id": "t1-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8172483286372215,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Anuel AA",
"affinity": 0.7096080544136882
},
{
"name": "Arcangel",
"affinity": 0.71427635234864
},
{
"name": "Carlos Vives",
"affinity": 0.7436256684350514
}
],
"label": "Music",
"score": 0.7555259277281151,
"shared": [
{
"name": "Jesse & Joy",
"affinity": 0.7830109022160417
},
{
"name": "HA-ASH",
"affinity": 0.7746739328585461
},
{
"name": "Romeo Santos",
"affinity": 0.7724854545578222
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "The Next Step",
"affinity": 0.8490570099044734
},
{
"name": "Saved by the Bell",
"affinity": 0.8500917023586279
},
{
"name": "Doogie Kamealoha, M.D.",
"affinity": 0.8521434311897689
}
],
"label": "TV",
"score": 0.8815490308005691,
"shared": [
{
"name": "Blown Away",
"affinity": 0.9385956217361004
},
{
"name": "Old Enough!",
"affinity": 0.9277217843896841
},
{
"name": "Lego Masters Australia",
"affinity": 0.9086129205900731
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Spider-Man: Homecoming",
"affinity": 0.7717758641505379
},
{
"name": "Thor: Ragnarok",
"affinity": 0.7797727268618031
},
{
"name": "Guardians of the Galaxy: Vol. 2",
"affinity": 0.7810831931151513
}
],
"label": "Film",
"score": 0.8083395659084935,
"shared": [
{
"name": "Aladdin",
"affinity": 0.8417366668975365
},
{
"name": "Ralph Breaks the Internet",
"affinity": 0.839667220806429
},
{
"name": "Toy Story 4",
"affinity": 0.8365923639071816
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "First Take",
"affinity": 0.7080550379086933
},
{
"name": "Talk Is Jericho",
"affinity": 0.7272607589275898
},
{
"name": "The Steve Austin Show",
"affinity": 0.7316933597612615
}
],
"label": "Podcasts",
"score": 0.8235787901117085,
"shared": [
{
"name": "The Chalene Show | Diet, Fitness & Life Balance",
"affinity": 0.944206629033513
},
{
"name": "Motivation with Brendon Burchard",
"affinity": 0.9079531811713825
},
{
"name": "Trust and Believe with Shaun T",
"affinity": 0.9044793220531422
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8142200656582131,
"domains[0].score": 0.7712218159459897,
"domains[1].score": 0.8930482681153483,
"domains[2].score": 0.7853466318542113,
"domains[3].score": 0.8072635467173033
}
},
{
"id": "t1-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.11749999999999998,
"female": -0.11749999999999998,
"25_to_29": 0.29000000000000004,
"30_to_34": -0.0675,
"35_to_44": -0.22000000000000003,
"45_to_54": -0.475,
"55_and_older": -0.3825,
"24_and_younger": 0.19999999999999998
},
"value": 0.6273189797415046,
"cosine": 0.2546379594830092,
"target": {
"male": -0.31,
"female": 0.31,
"25_to_29": 0.44,
"30_to_34": -0.86,
"35_to_44": 0.30000000000000004,
"45_to_54": 0.02,
"55_and_older": -0.65,
"24_and_younger": -0.18
},
"coverage": 1,
"biggestGap": {
"buyer": -0.0675,
"bucket": "30_to_34",
"target": -0.86
}
},
"shortlistAverages": {
"value": 0.5395238058358314,
"cosine": 0.07904761167166277
}
},
{
"id": "t1-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.6675085176099236,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 41.824,
"lon": -71.4128,
"buyer": 0.8018331419678973,
"metro": "Providence",
"target": 0.9549959693798065,
"buyerRel": -0.09535393763690603,
"targetRel": 0.05780888977500309
},
{
"lat": 43.615,
"lon": -116.2023,
"buyer": 0.5548783018204364,
"metro": "Boise",
"target": 0.830588191934713,
"buyerRel": -0.23160565198839222,
"targetRel": 0.044104238125884376
},
{
"lat": 21.3069,
"lon": -157.8583,
"buyer": 0.8072542987354452,
"metro": "Honolulu",
"target": 0.9435289852357129,
"buyerRel": -0.09231768457422773,
"targetRel": 0.04395700192604002
},
{
"lat": 43.0389,
"lon": -87.9065,
"buyer": 0.7542971358083981,
"metro": "Milwaukee",
"target": 0.8969622189901589,
"buyerRel": -0.10117633717059726,
"targetRel": 0.04148874601116359
},
{
"lat": 37.7749,
"lon": -122.4194,
"buyer": 0.7889464405773836,
"metro": "San Francisco",
"target": 0.9300259342759074,
"buyerRel": -0.10169990809450258,
"targetRel": 0.03937958560402122
},
{
"lat": 37.5407,
"lon": -77.436,
"buyer": 0.7202866475539701,
"metro": "Richmond",
"target": 0.863474250889788,
"buyerRel": -0.10733489933751295,
"targetRel": 0.03585270399830498
}
],
"correlation": 0.33501703521984727,
"strongholds": [
{
"lat": 40.7128,
"lon": -74.006,
"buyer": 0.9035914207294288,
"metro": "New York",
"target": 0.9756723415366784,
"buyerRel": -0.023147707001359596,
"targetRel": 0.04893321380589
},
{
"lat": 42.8864,
"lon": -78.8784,
"buyer": 0.7786404332363832,
"metro": "Buffalo",
"target": 0.9107529296856974,
"buyerRel": -0.056895741155649326,
"targetRel": 0.0752167552936649
},
{
"lat": 39.9526,
"lon": -75.1652,
"buyer": 0.8644685263094293,
"metro": "Philadelphia",
"target": 0.9545663029097291,
"buyerRel": -0.04068836026085332,
"targetRel": 0.04940941633944651
}
],
"whiteSpaceCount": 6,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.3788101542840746,
"correlation": -0.2423796914318507
}
},
{
"id": "t1-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t1-profile",
"label": "Qloo entity profile: Chobani",
"data": {
"name": "Chobani",
"drivers": [
{
"name": "Quaker Oats Company",
"score": 0.26343214099373846
},
{
"name": "Pepsi",
"score": 0.2496871233515912
},
{
"name": "Gatorade",
"score": 0.2485376967064704
},
{
"name": "Doritos",
"score": 0.23834303894819994
}
],
"ownership": "independent",
"keyMarkets": [
"United States"
],
"popularity": 0.9332694817853571,
"screenRank": 1,
"foundedYear": 2005,
"priceRangeUsd": [
1,
6
],
"ultimateParent": "Chobani, LLC",
"forwardAffinity": 0.8127547306367611,
"competitorBrands": [
"Fage",
"Dannon",
"Siggi's",
"Yoplait",
"Oikos"
],
"sharedCategories": [
{
"name": "Food & Beverage",
"score": 0.7305072539555804
},
{
"name": "Food",
"score": 0.7303632399004254
}
],
"knownPartnerships": [],
"marketPositioning": "Accessible premium-quality Greek yogurt and dairy products emphasizing natural, high-protein nutrition for the mass market."
},
"shortlistAverages": {}
},
{
"id": "t1-score",
"label": "Composite score",
"data": {
"F": 64.03050670102104,
"points": {
"m1": 26.398150781792534,
"m2": 6.139472806139472,
"m3": 13.620805477287025,
"m4": 10.455316329025077,
"m5": 7.4167613067769285,
"m6": 0
},
"coverage": 0.9
},
"shortlistAverages": {
"F": 55.38338238220258,
"coverage": 0.8800000000000001
}
}
]