Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t6-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t6-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8591921533745354,
"b": 0.8591921533745354,
"ratio": 1,
"value": 0.8591921533745354,
"reverse": [
{
"id": "409FAF5A-BC5F-4DC3-943D-E3B5F20B471D",
"name": "Red Bull",
"affinity": 0.8591921533745354
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8742664278855332,
"b": 0.8742664278855332,
"ratio": 1,
"value": 0.8742664278855332
}
},
{
"id": "t6-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.248775710088149,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rock",
"name": "rock",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:house",
"name": "house",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:heavy_metal",
"name": "heavy metal",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:male_protagonist",
"name": "male protagonist",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:genre:media:travel",
"name": "Travel",
"subtype": "urn:tag:genre:media"
},
{
"id": "urn:tag:specialty_dish:place:gazpacho",
"name": "Gazpacho",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:tourist_attraction",
"name": "Tourist attraction",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:techno",
"name": "Techno",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:vomiting",
"name": "vomiting",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:place:golf_course",
"name": "Golf course",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:lobster_pasta",
"name": "Lobster Pasta",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:music:country",
"name": "country",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:golf_club",
"name": "Golf club",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:mixed_martial_arts",
"name": "mixed martial arts",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 78,
"sharedCount": 22,
"buyerTop20MissingShare": 0.35
},
"shortlistAverages": {
"value": 0.1904880193092421,
"sharedCount": 17.75,
"buyerTop20MissingShare": 0.4625000000000001
}
},
{
"id": "t6-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8482330780774963,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Pendulum",
"affinity": 0.7600978764366796
},
{
"name": "Netsky",
"affinity": 0.7609651055120903
},
{
"name": "Moguai",
"affinity": 0.7622483153539964
}
],
"label": "Music",
"score": 0.7881155427626361,
"shared": [
{
"name": "deadmau5",
"affinity": 0.8127738205771223
},
{
"name": "Swedish House Mafia",
"affinity": 0.8083724347678768
},
{
"name": "David Guetta",
"affinity": 0.8032978827465742
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "The Island with Bear Grylls",
"affinity": 0.8623297079071572
},
{
"name": "Running Wild with Bear Grylls",
"affinity": 0.8678476493171938
},
{
"name": "Junkyard Wars",
"affinity": 0.8686921944974059
}
],
"label": "TV",
"score": 0.889320169023722,
"shared": [
{
"name": "The Challenge",
"affinity": 0.9198661609416346
},
{
"name": "American Gladiators",
"affinity": 0.9196785540620113
},
{
"name": "The Ultimate Fighter",
"affinity": 0.9196388868375238
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Knives Out",
"affinity": 0.8705784160962662
},
{
"name": "Tenet",
"affinity": 0.8740596605879288
},
{
"name": "6 Underground",
"affinity": 0.8741959041731391
}
],
"label": "Film",
"score": 0.8975440781845908,
"shared": [
{
"name": "Ford v Ferrari",
"affinity": 0.9303395344628571
},
{
"name": "The Irishman",
"affinity": 0.9184351724486993
},
{
"name": "El Camino",
"affinity": 0.9181375436876243
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The Tony Robbins Podcast",
"affinity": 0.7731947344035163
},
{
"name": "Wen Lambo Crypto Podcast",
"affinity": 0.7810336384366006
},
{
"name": "Noah Kagan Presents",
"affinity": 0.7872003385112006
}
],
"label": "Podcasts",
"score": 0.8179525223390358,
"shared": [
{
"name": "Jocko Podcast",
"affinity": 0.8791791302527285
},
{
"name": "The Tai Lopez Show",
"affinity": 0.8403747665222232
},
{
"name": "The Art of Charm",
"affinity": 0.8401371424803873
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8465550725421571,
"domains[0].score": 0.81236913387113,
"domains[1].score": 0.8777061177037968,
"domains[2].score": 0.8717940715775916,
"domains[3].score": 0.8243509670161102
}
},
{
"id": "t6-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.62,
"female": -0.62,
"25_to_29": -0.03,
"30_to_34": 0.04,
"35_to_44": 0.07,
"45_to_54": 0.01,
"55_and_older": -0.64,
"24_and_younger": 0.05
},
"value": 0.882153948370878,
"cosine": 0.7643078967417561,
"target": {
"male": 0.5,
"female": -0.5,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": 0.34,
"45_to_54": 0.07,
"55_and_older": -0.66,
"24_and_younger": -0.04
},
"coverage": 1,
"biggestGap": {
"buyer": 0.04,
"bucket": "30_to_34",
"target": -0.7000000000000001
}
},
"shortlistAverages": {
"value": 0.8047735128605162,
"cosine": 0.6095470257210326
}
},
{
"id": "t6-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.7672388365952688,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 35.1495,
"lon": -90.049,
"buyer": 0.9168995581664985,
"metro": "Memphis",
"target": 0.9593520172099206,
"buyerRel": 0.018382928823719502,
"targetRel": 0.0608353878671416
},
{
"lat": 35.7796,
"lon": -78.6382,
"buyer": 0.9718596145906949,
"metro": "Raleigh",
"target": 0.9832656715139809,
"buyerRel": 0.020182407840855787,
"targetRel": 0.03158846476414179
}
],
"correlation": 0.5344776731905376,
"strongholds": [
{
"lat": 43.615,
"lon": -116.2023,
"buyer": 0.9795637467798889,
"metro": "Boise",
"target": 0.918905648766176,
"buyerRel": 0.10446112472283309,
"targetRel": 0.043803026709120174
},
{
"lat": 41.2565,
"lon": -95.9345,
"buyer": 0.9320263317139016,
"metro": "Omaha",
"target": 0.9338576056575101,
"buyerRel": 0.061812645934653854,
"targetRel": 0.06364391987826234
},
{
"lat": 61.2181,
"lon": -149.9003,
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"metro": "Anchorage",
"target": 0.9424700024148152,
"buyerRel": 0.08051457770014148,
"targetRel": 0.04271086271969815
},
{
"lat": 32.2226,
"lon": -110.9747,
"buyer": 0.9807976562454038,
"metro": "Tucson",
"target": 0.9520390324907239,
"buyerRel": 0.06023799128701168,
"targetRel": 0.031479367532331715
},
{
"lat": 38.2527,
"lon": -85.7585,
"buyer": 0.9607272859150928,
"metro": "Louisville",
"target": 0.9624618467785476,
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"targetRel": 0.0458718086696045
},
{
"lat": 35.4676,
"lon": -97.5164,
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"metro": "Oklahoma City",
"target": 0.9659330478738503,
"buyerRel": 0.04639099752475939,
"targetRel": 0.03702952108600788
},
{
"lat": 39.0997,
"lon": -94.5786,
"buyer": 0.975555364516625,
"metro": "Kansas City",
"target": 0.9767022794771445,
"buyerRel": 0.037230700049361576,
"targetRel": 0.03837761500988113
},
{
"lat": 36.1627,
"lon": -86.7816,
"buyer": 0.9701633276552362,
"metro": "Nashville",
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"targetRel": 0.03581869490721923
}
],
"whiteSpaceCount": 2,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.5296261155151881,
"correlation": 0.05925223103037629
}
},
{
"id": "t6-m6",
"label": "m6 Momentum",
"data": {
"z": -0.10541548568213654,
"value": 0.48243075238631056,
"priorSd": 0.0018978977711527165,
"coverage": 1,
"priorMean": 0.8076118792237077,
"normalised": true,
"recentMean": 0.805503569510065
},
"shortlistAverages": {
"z": -0.034857319857814484,
"value": 0.4941904466903642
}
},
{
"id": "t6-profile",
"label": "Qloo entity profile: Under Armour",
"data": {
"name": "Under Armour",
"drivers": [
{
"name": "Red Bull",
"score": 1
}
],
"ownership": "independent",
"keyMarkets": [
"United States",
"Canada",
"China",
"United Kingdom",
"Japan"
],
"popularity": 0.9985421504975335,
"screenRank": 6,
"foundedYear": 1996,
"priceRangeUsd": [
20,
180
],
"ultimateParent": "Under Armour, Inc.",
"forwardAffinity": 0.8591921533745354,
"competitorBrands": [
"Nike",
"Adidas",
"Puma",
"Reebok",
"New Balance"
],
"sharedCategories": [],
"knownPartnerships": [
"Curry Brand",
"Bryce Harper",
"Dwayne Johnson"
],
"marketPositioning": "A mid-market performance athletic brand known for technical innovation and moisture-wicking materials."
},
"shortlistAverages": {}
},
{
"id": "t6-score",
"label": "Composite score",
"data": {
"F": 76.10261400808587,
"points": {
"m1": 30.071725368108737,
"m2": 2.48775710088149,
"m3": 16.964661561549924,
"m4": 8.82153948370878,
"m5": 15.344776731905377,
"m6": 2.412153761931553
},
"coverage": 1
},
"shortlistAverages": {
"F": 70.54651629229
}
}
]