Licensing / co-brand

Red Bull sneaker collaboration (discovery)

Buyer audience: Red Bull · started Oct 27, 02:26 PM UTC · Qloo calls: 69 live, 16 from cache

Pipeline Ablation

Screened

Analysed

Verdicts

2 pass, 2 watch, 4 advance

Claims judged

68 kept, 12 rejected

Outreach drafts

4 awaiting approval

Ranked shortlist

#	Target	F	Verdict	m1	m2	m3	m4	m5	m6	Coverage
1	The North Face Part of another group: VF Corporation	83.5	Advance	0.91	0.32	0.86	0.96	0.96	0.51	100%
2	Nike Independent	79.1	Advance	0.89	0.21	0.83	0.87	0.90	0.49	100%
3	Vans Part of another group: VF Corporation	76.8	Advance	0.88	0.15	0.84	0.67	0.92	0.49	100%
4	Under Armour Independent	76.1	Advance	0.86	0.25	0.85	0.88	0.77	0.48	100%
5	Reebok Part of another group: Authentic Brands Group	65.7	Watch	0.85	0.15	0.89	0.81	0.29	0.49	100%
6	Adidas Independent	65.0	Watch	0.88	0.18	0.86	0.83	0.22	0.50	100%
7	Puma Independent	60.4	Pass	0.87	0.15	0.85	0.81	0.04	0.50	100%
8	Converse Part of another group: Nike, Inc.	57.8	Pass	0.85	0.11	0.79	0.60	0.14	0.49	100%

m1 two-way affinity · m2 taste overlap · m3 cross-domain agreement · m4 demographics · m5 geographic footprint · m6 momentum. “–” = Qloo could not measure it; it drops out of F rather than counting as zero.

Number check passed: 26 number(s), all in the evidence ledger.Written from the ledger template

Red Bull sneaker collaboration (discovery)

Buyer audience: Red Bull. Run 2026-10-27; momentum window to 2025-10-01.

#	Target	F	Verdict	Coverage
1	The North Face	83.5	ADVANCE	100%
2	Nike	79.1	ADVANCE	100%
3	Vans	76.8	ADVANCE	100%
4	Under Armour	76.1	ADVANCE	100%
5	Reebok	65.7	WATCH	100%
6	Adidas	65.0	WATCH	100%
7	Puma	60.4	PASS	100%
8	Converse	57.8	PASS	100%

Outreach

4 draft(s) waiting for human approval in the approvals inbox. Nothing sends without it.

Whole universe: stage-1 screen (15 brands)

One Qloo rank call scores every candidate for the buyer’s audience (forward affinity). The top 8 plus pinned brands get the full analysis.

#	Brand	Forward affinity	Qloo popularity	Ownership	Analysed
1	The North Face	0.91	1.00	Part of another group	yes
2	Nike	0.89	1.00	Independent	yes
3	Vans	0.88	1.00	Part of another group	yes
4	Adidas	0.88	1.00	Independent	yes
5	Puma	0.87	1.00	Independent	yes
6	Under Armour	0.86	1.00	Independent	yes
7	Reebok	0.85	1.00	Part of another group	yes
8	Converse	0.85	1.00	Part of another group	yes
9	Air Jordan Product Line	0.85	1.00	Part of another group
10	Asics	0.84	0.99	Independent
11	Le Coq Sportif	0.82	0.95	Owner unknown
12	New Balance	0.82	1.00	Owner unknown
13	Columbia Sportswear Company	0.81	0.97	Independent
14	On	0.81	0.91	Part of another group
15	Gucci	0.80	1.00	Part of another group

Momentum window: 24 weeks to 2025-10-01, relative to a cohort of 9 brands.

Run log

Resolving 1 name(s) against Qloo's brand catalogue...
Buyer signal: Red Bull. Universe: 0 brands.
Discovering brands the buyer's audience over-indexes on in Sneakers...
Qloo discovery added 15 brand(s): The North Face, Nike, Vans, Adidas, Puma, Under Armour, Reebok, Converse, Air Jordan Product Line, Asics, Le Coq Sportif, New Balance, Columbia Sportswear Company, On, Gucci.
Ranking 15 brands against the buyer's audience...
Shortlisted 8: The North Face, Nike, Vans, Adidas, Puma, Under Armour, Reebok, Converse.
Analysing 8 target(s) on six audience metrics (asking Qloo ~80 questions)...
Qloo evidence in for Vans (1/8).
Qloo evidence in for Adidas (2/8).
Qloo evidence in for Nike (3/8).
Qloo evidence in for Puma (4/8).
Qloo evidence in for Reebok (5/8).
Qloo evidence in for Under Armour (6/8).
Qloo evidence in for The North Face (7/8).
Qloo evidence in for Converse (8/8).
Analysed Nike (1/8): 6/6 metrics measured.
Analysed Puma (3/8): 6/6 metrics measured.
Analysed Vans (2/8): 6/6 metrics measured.
Analysed The North Face (4/8): 6/6 metrics measured.
Analysed Under Armour (5/8): 6/6 metrics measured.
Analysed Converse (8/8): 6/6 metrics measured.
Analysed Adidas (6/8): 6/6 metrics measured.
Analysed Reebok (7/8): 6/6 metrics measured.
Scoring in code: composite, coverage, red flags...
Scored 8 target(s): 4 ADVANCE, 2 WATCH, 2 PASS (before debate).
Debating 8 target(s): bull vs bear, judged in code against the ledger...
Adidas: 10 of 10 claims validated -> WATCH.
Vans: 8 of 10 claims validated -> ADVANCE.
Bull claim rejected for Vans: cited 0.8244 for m3 Cross-domain agreement "domains[3].score", but the ledger says 0.8613
Bear claim rejected for Vans: cited 0.4625 for m2 Taste-profile overlap "buyerTop20MissingShare", but the ledger says 0.5
Nike: 8 of 10 claims validated -> ADVANCE.
Bear claim rejected for Nike: cites m2 Taste-profile overlap "value" = 0.2085 as a weakness, but it is above the shortlist average (0.1905)
Bear claim rejected for Nike: cites m1 Two-way audience affinity "value" = 0.8908 as a weakness, but it is above the shortlist average (0.8743)
Puma: 8 of 10 claims validated -> PASS.
Bear claim rejected for Puma: cited 0.0593 for m5 Geographic footprint "correlation", but the ledger says -0.9137
Bear claim rejected for Puma: cited 70.5465 for Composite score "F", but the ledger says 60.3668
Under Armour: 8 of 10 claims validated -> ADVANCE.
Bear claim rejected for Under Armour: cites m2 Taste-profile overlap "buyerTop20MissingShare" = 0.35 as a weakness, but it is above the shortlist average (0.4625)
Bear claim rejected for Under Armour: cites Composite score "F" = 76.1026 as a weakness, but it is above the shortlist average (70.5465)
Reebok: 8 of 10 claims validated -> WATCH.
Bull claim rejected for Reebok: cites m1 Two-way audience affinity "value" = 0.8534 as a strength, but it is below the shortlist average (0.8743)
Bull claim rejected for Reebok: "flags.length" does not resolve to a number in t7-flags
The North Face: 9 of 10 claims validated -> ADVANCE.
Bull claim rejected for The North Face: cites m3 Cross-domain agreement "domains[2].score" = 0.8613 as a strength, but it is below the shortlist average (0.8718)
Converse: 9 of 10 claims validated -> PASS.
Bear claim rejected for Converse: cited evidence "shortlistAverages" is not in this target's ledger
Writing 6 IC memo(s); every number is checked against the ledger...
Memo for Under Armour: 26 numbers checked, all in the ledger.
Memo for Vans: 24 numbers checked, all in the ledger.
Memo for The North Face: 21 numbers checked, all in the ledger.
Memo for Nike: 27 numbers checked, all in the ledger.
Memo for Reebok: 26 numbers checked, all in the ledger.
Memo for Adidas: 24 numbers checked, all in the ledger.
Acting: pipeline board, outreach drafts (human approval required), monitor registration...
Pipeline updated for 8 target(s); 4 outreach draft(s) waiting for approval.
Done: 4 ADVANCE, 2 WATCH, 2 PASS.