Simpatico

VC thesis · HOKA → target #5 of 8

Vuori

A premium performance apparel brand offering high-quality, versatile clothing for the active, comfort-focused consumer.

Founded 2015 · Competes with Lululemon, Alo Yoga, Outdoor Voices, Rhone · Partnerships: Livvy Dunne, Jared Goff, Arch Manning

Corporate details are Qloo entity data.

Watch
65.2F / 100
70% of the weighted evidence measured

Why this verdict

F 65.2 is between 62 and 67, no red flags.

Scores, flags and verdicts are computed in code. The agents can only argue with the ledger; they never set the score.

Six audience metrics

Bar = this target; tick = shortlist average.

m1 Two-way audience affinity
0.89
Harmonic mean of the buyer audience’s affinity for the target and the target audience’s affinity for the buyer’s brands.
m2 Taste-profile overlap
0.34
Rank-weighted overlap of the two audiences’ top-50 cultural taste tags.
m3 Cross-domain agreement
0.89
How strongly the target’s audience embraces the buyer audience’s favourite artists, shows, films and podcasts.
m4 Demographic alignment
0.64
Similarity of the two audiences’ age and gender over-index profiles.
m5 Geographic footprint
0.31
Correlation of metro-level audience affinity, relative to the screened cohort.
m6 Momentum not measured
n/a
Trending rank change over the last 4 weeks vs the 8 before, relative to the cohort.
Qloo has no trending history for the 12 weeks to 2026-10-24.

How F is built

Points each metric adds (weights for VC thesis, renormalised over what Qloo could measure).

MetricWeightPoints
Two-way audience affinity0.2531.8
Taste-profile overlap0.157.2
Cross-domain agreement0.1012.6
Demographic alignment0.109.2
Geographic footprint0.104.4
Momentumnot measured–
F65.2

Qloo explainability: the buyer-side signals driving the forward affinity are Athletic Brewing Co (0.25), On (0.25), HOKA (0.25), Tracksmith (0.25).

Shared catalogue categories (Qloo compare): Fashion, Fashion, Athletic, Innovative, Active, Comfort.

Where the audiences meet, across culture

The buyer audience’s top titles in each domain, ranked by how strongly Vuori’s audience embraces them.

Music0.89
Embraced: The Wood Brothers, The New Basement Tapes, Trampled by Turtles · Least shared: Mudcrutch, Jason Isbell and the 400 Unit, John Moreland
TV0.93
Embraced: Naked and Afraid, Naked and Afraid XL, Forged in Fire · Least shared: American Gladiators, The Real World, The Challenge
Film0.87
Embraced: The Dawn Wall, Meru, Free Solo · Least shared: The Wall: Climb for Gold, Where Dreams Go to Die, The Inventor: Out for Blood in Silicon Valley
Podcasts0.85
Embraced: Boundless Life, The Model Health Show, FoundMyFitness · Least shared: the morning shakeout podcast, Work, Play, Love with Lauren Fleshman and Jesse Thomas, I'll Have Another with Lindsey Hein Podcast

Taste profile overlap

28 of 72 top taste tags shared.

Both over-index on
folkfriendFriesfriendshipindieTourist attractionrockcountry
Buyer only

Shrimp Tacos, anime animation, british, Steak Tartare, Soup

Vuori only

family relationships, best friend, Duck, dark comedy, california

Audience shape

HOKA (buyer) Vuori
-0.78-0.390.00+0.39+0.78≤2425–2930–3435–4445–5455+MenWomen

Relative over-index (+) or under-index (−) of each aggregate audience, from Qloo. Not individual data.

Momentum

Qloo has no trending history for the 12 weeks to 2026-10-24.

Footprint overlap for distribution

White space: Vuori strong, buyer weak Shared stronghold Other metros
White space

Nashville, Birmingham, Boise, San Diego, Oklahoma City, Sacramento, Jacksonville, Honolulu

Shared strongholds

New Orleans, Virginia Beach, Anchorage

Bull vs bear

9 of 10 claims survived the judge; 1 rejected for citing numbers not in the ledger or misreading them.

Bull: for the deal

  • Taste-profile overlap is a standout strength: the two audiences share 28 taste tags for an overlap of 0.336, above the shortlist average, spanning folk, indie and outdoor-adjacent affinities.

    t4-m2.value = 0.3365t4-m2.sharedCount = 28

  • Data coverage for this pair is above the shortlist average, so the composite rests on a relatively complete evidence base.

    t4-score.coverage = 0.7

  • Only 35% of HOKA's top-20 taste tags are missing from Vuori's aggregate profile, better than the shortlist average, which suggests HOKA's core audience tastes carry over well.

    t4-m2.buyerTop20MissingShare = 0.35

  • Cross-domain agreement sits above the shortlist average, with music and TV the strongest. Shared audience affinities include The Wood Brothers and Naked and Afraid.

    t4-m3.value = 0.8852t4-m3.domains[0].score = 0.8879t4-m3.domains[1].score = 0.9284t4-m3.domains[1].shared[0].affinity = 0.9544

  • The affinity relationship is balanced, with a two-way ratio slightly above the shortlist average, and HOKA ranks among the top drivers of Vuori's audience in the reverse affinity list.

    t4-m1.ratio = 0.9608t4-m1.reverse[2].affinity = 0.8691

Bear: against, or diligence first

  • Demographic alignment trails the shortlist (value 0.6411, cosine 0.2822 vs 0.313 average); the largest gap is the 55-and-older bucket, where HOKA's audience under-indexes at -0.78 while Vuori's over-indexes at 0.21.

    t4-m4.cosine = 0.2822t4-m4.biggestGap.buyer = -0.78t4-m4.biggestGap.target = 0.21

  • Geographic footprint is the weakest link: m5 scores 0.3052 versus a shortlist average of 0.4605, and the metro-level audience correlation is -0.3895 against a -0.07897 average, meaning the two brands' aggregate audience affinities tend to peak in different metros.

    t4-m5.value = 0.3052t4-m5.correlation = -0.3895

  • Two-way audience affinity, the largest point driver, is still marginally below average (0.8907 vs 0.8957), with HOKA ranking only third in Vuori's reverse affinity list behind Athletic Brewing Co and On.

    t4-m1.value = 0.8907t4-m1.reverse[2].affinity = 0.8691

  • The composite F of 65.18 sits below the shortlist average of 66.9, and momentum contributes 0 points because Qloo has no trending history, so coverage is only 0.7 and the trajectory of Vuori's audience is unverified diligence.

    t4-score.F = 65.18t4-score.points.m6 = 0t4-score.coverage = 0.7

    Rejected by the judge: cites Composite score "coverage" = 0.7 as a weakness, but it is above the shortlist average (0.6813)

  • In podcasts, cross-domain agreement (0.8542) is below the 0.8564 shortlist average, and the clash list is running-specific shows, suggesting HOKA's core running-media affinity is not shared in aggregate by Vuori's audience.

    t4-m3.domains[3].score = 0.8542t4-m3.domains[3].clash[0].affinity = 0.7958

IC memo

Number check passed: 21 number(s), all in the evidence ledger.Written by claude-opus-5-5

Vuori: WATCH

Recommendation Vuori scores a composite F of 65.2, ranking 5 of 8 on the run-club culture screen. The verdict rule decided it: F 65.2 is between 62 and 67, with no red flags, so Vuori is a WATCH rather than a pursue. Taste overlap is strong, but geographic and demographic misalignment hold the score back.

Where the audiences meet

  • Taste profile: The two audiences share 28 taste tags, for an overlap of 0.34, above the shortlist average. The shared tags span folk, indie, rock and country music.
  • HOKA's core tastes: Only 35% of HOKA's top-20 taste tags are missing from Vuori's aggregate profile, which is better than the shortlist average.
  • Cross-domain agreement: Agreement is above average, led by TV and music. Shared audience affinities include The Wood Brothers, Naked and Afraid, and climbing films such as Free Solo and The Dawn Wall.
  • Reverse affinity: HOKA appears among the top drivers of Vuori's audience in the reverse affinity list.
  • Data coverage: Coverage is above the shortlist average. However, momentum has no data, because Qloo has no trending history for the 12 weeks to 2026-10-24.

Risks

  • Geography: This is the weakest link. The m5 score is 0.31 against a 0.46 shortlist average, and the metro correlation is -0.39. The two brands' aggregate audience affinities tend to peak in different metros.
  • Demographics: Alignment trails the shortlist, with a cosine of 0.28 against a 0.31 average. The largest gap is the 55-and-older bucket, where HOKA's audience under-indexes at -0.78 and Vuori's over-indexes at 0.21.
  • Two-way affinity: This is the largest point driver, and it is marginally below average (0.89 against 0.90). HOKA ranks only third in Vuori's reverse list, behind Athletic Brewing Co and On.
  • Podcasts: Agreement here is below average. The clash list is running-specific shows, which suggests HOKA's core running-media affinity is not shared in aggregate by Vuori's audience.

Diligence questions

  • What would a co-branded pilot show in metros where the aggregate affinities diverge, versus shared strongholds such as New Orleans and Virginia Beach?
  • How material is the 55-and-older affinity gap to HOKA's growth plans?
  • Does Vuori's stronger audience link to On and Athletic Brewing Co limit HOKA's partnership leverage?
  • Can run-club activations bridge the gap in running-podcast affinity?
  • Once momentum data become available, does Vuori's trend move F out of the WATCH band?

Aggregate audience affinities from Qloo, not predictions about individuals. Not investment advice.

Provenance: 29 Qloo calls behind this target

Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.

PurposeEndpointStatusResultSource
/v2/insightsok23 of 23 candidates scoredcache
/v2/insightsok23 profile(s)cache
/v2/insightsok25 recommended artist(s)cache
/v2/insightsok25 recommended tv_show(s)cache
/v2/insightsok25 recommended podcast(s)cache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 recommended movie(s)cache
/v2/insightsokdemographics for 12 of 12 entitiescache
/v2/insightsok8330 heatmap cell(s) in United Statescache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
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/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
/v2/trendingempty0 trend point(s)cache
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/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok4 of 4 candidates scoredcache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok50 taste tag(s)cache
/v2/insightsok25 of 25 candidates scoredcache
/v2/analysis/compareok25 shared catalogue tag(s)cache
/v2/insightsok25 of 25 candidates scoredcache
/v2/insightsok5800 heatmap cell(s) in United Statescache
Evidence rows (what bull, bear and the judge see)
[
 {
  "id": "t4-flags",
  "label": "Red flags (code rules)",
  "data": {
   "flags": []
  },
  "shortlistAverages": {}
 },
 {
  "id": "t4-m1",
  "label": "m1 Two-way audience affinity",
  "data": {
   "a": 0.9088187591233361,
   "b": 0.8732002927170561,
   "ratio": 0.9608079542277074,
   "value": 0.8906535602676895,
   "reverse": [
    {
     "id": "D962C4A9-93FB-433E-B11C-E9BF7029BFE5",
     "name": "Athletic Brewing Co",
     "affinity": 0.888418130080672
    },
    {
     "id": "CCE5E494-2690-42BA-9A52-3110AE273676",
     "name": "On",
     "affinity": 0.8751601820591743
    },
    {
     "id": "B7F13D5E-36A8-4AC4-A5A6-E949DED54050",
     "name": "HOKA",
     "affinity": 0.8690680465904365
    },
    {
     "id": "F1545668-5556-4111-8A2E-AC787DD7503A",
     "name": "Tracksmith",
     "affinity": 0.8601548121379419
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
   "a": 0.9142067566664733,
   "b": 0.8780226767666233,
   "ratio": 0.9604328890241645,
   "value": 0.8957493307746848
  }
 },
 {
  "id": "t4-m2",
  "label": "m2 Taste-profile overlap",
  "data": {
   "value": 0.33647798742138363,
   "shared": [
    {
     "id": "urn:tag:genre:music:folk",
     "name": "folk",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:keyword:media:friend",
     "name": "friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:specialty_dish:place:fries",
     "name": "Fries",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:friendship",
     "name": "friendship",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:genre:music:indie",
     "name": "indie",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:place:tourist_attraction",
     "name": "Tourist attraction",
     "subtype": "urn:tag:genre:place"
    },
    {
     "id": "urn:tag:genre:music:rock",
     "name": "rock",
     "subtype": "urn:tag:genre:music"
    },
    {
     "id": "urn:tag:genre:music:country",
     "name": "country",
     "subtype": "urn:tag:genre:music"
    }
   ],
   "coverage": 1,
   "buyerOnly": [
    {
     "id": "urn:tag:specialty_dish:place:shrimp_tacos",
     "name": "Shrimp Tacos",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:anime_animation",
     "name": "anime animation",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:british",
     "name": "british",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:specialty_dish:place:steak_tartare",
     "name": "Steak Tartare",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:specialty_dish:place:soup",
     "name": "Soup",
     "subtype": "urn:tag:specialty_dish:place"
    }
   ],
   "targetOnly": [
    {
     "id": "urn:tag:keyword:media:family_relationships",
     "name": "family relationships",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:best_friend",
     "name": "best friend",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:specialty_dish:place:duck",
     "name": "Duck",
     "subtype": "urn:tag:specialty_dish:place"
    },
    {
     "id": "urn:tag:keyword:media:dark_comedy",
     "name": "dark comedy",
     "subtype": "urn:tag:keyword:media"
    },
    {
     "id": "urn:tag:keyword:media:california",
     "name": "california",
     "subtype": "urn:tag:keyword:media"
    }
   ],
   "unionCount": 72,
   "sharedCount": 28,
   "buyerTop20MissingShare": 0.35
  },
  "shortlistAverages": {
   "value": 0.27871786779809044,
   "sharedCount": 23.857142857142858,
   "buyerTop20MissingShare": 0.41428571428571426
  }
 },
 {
  "id": "t4-m3",
  "label": "m3 Cross-domain agreement",
  "data": {
   "value": 0.8851974556911881,
   "domains": [
    {
     "type": "urn:entity:artist",
     "clash": [
      {
       "name": "Mudcrutch",
       "affinity": 0.8539877359935703
      },
      {
       "name": "Jason Isbell and the 400 Unit",
       "affinity": 0.8571156313236215
      },
      {
       "name": "John Moreland",
       "affinity": 0.8613259853650971
      }
     ],
     "label": "Music",
     "score": 0.8879438502879035,
     "shared": [
      {
       "name": "The Wood Brothers",
       "affinity": 0.9224218648889573
      },
      {
       "name": "The New Basement Tapes",
       "affinity": 0.9200731541614203
      },
      {
       "name": "Trampled by Turtles",
       "affinity": 0.9182557045218462
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:tv_show",
     "clash": [
      {
       "name": "American Gladiators",
       "affinity": 0.9057993889577834
      },
      {
       "name": "The Real World",
       "affinity": 0.9135184665263533
      },
      {
       "name": "The Challenge",
       "affinity": 0.9139701554964893
      }
     ],
     "label": "TV",
     "score": 0.9283750665247362,
     "shared": [
      {
       "name": "Naked and Afraid",
       "affinity": 0.9544342652658445
      },
      {
       "name": "Naked and Afraid XL",
       "affinity": 0.9457652925241936
      },
      {
       "name": "Forged in Fire",
       "affinity": 0.9431318909906178
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:movie",
     "clash": [
      {
       "name": "The Wall: Climb for Gold",
       "affinity": 0.8402729279565899
      },
      {
       "name": "Where Dreams Go to Die",
       "affinity": 0.8429701239635876
      },
      {
       "name": "The Inventor: Out for Blood in Silicon Valley",
       "affinity": 0.8464401622385099
      }
     ],
     "label": "Film",
     "score": 0.8702469431499665,
     "shared": [
      {
       "name": "The Dawn Wall",
       "affinity": 0.9162105681602849
      },
      {
       "name": "Meru",
       "affinity": 0.9086525650211567
      },
      {
       "name": "Free Solo",
       "affinity": 0.9068603507533852
      }
     ],
     "expected": 25,
     "returned": 25
    },
    {
     "type": "urn:entity:podcast",
     "clash": [
      {
       "name": "the morning shakeout podcast",
       "affinity": 0.7958139331975868
      },
      {
       "name": "Work, Play, Love with Lauren Fleshman and Jesse Thomas",
       "affinity": 0.8004506652368217
      },
      {
       "name": "I'll Have Another with Lindsey Hein Podcast",
       "affinity": 0.8016657295229234
      }
     ],
     "label": "Podcasts",
     "score": 0.8542239628021463,
     "shared": [
      {
       "name": "Boundless Life",
       "affinity": 0.9665666131291303
      },
      {
       "name": "The Model Health Show",
       "affinity": 0.9540792154466944
      },
      {
       "name": "FoundMyFitness",
       "affinity": 0.9305419596943683
      }
     ],
     "expected": 25,
     "returned": 25
    }
   ],
   "coverage": 1
  },
  "shortlistAverages": {
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   "domains[0].score": 0.8646246964099812,
   "domains[1].score": 0.9174851346497923,
   "domains[2].score": 0.8762767200479108,
   "domains[3].score": 0.8564197874689529
  }
 },
 {
  "id": "t4-m4",
  "label": "m4 Demographic alignment",
  "data": {
   "buyer": {
    "male": 0.33,
    "female": -0.33,
    "25_to_29": -0.34,
    "30_to_34": -0.3025,
    "35_to_44": 0.15500000000000003,
    "45_to_54": 0.455,
    "55_and_older": -0.78,
    "24_and_younger": 0.05499999999999999
   },
   "value": 0.6410803576366033,
   "cosine": 0.28216071527320663,
   "target": {
    "male": 0.34,
    "female": -0.34,
    "25_to_29": -0.45,
    "30_to_34": 0,
    "35_to_44": -0.55,
    "45_to_54": 0.44,
    "55_and_older": 0.21,
    "24_and_younger": -0.18
   },
   "coverage": 1,
   "biggestGap": {
    "buyer": -0.78,
    "bucket": "55_and_older",
    "target": 0.21
   }
  },
  "shortlistAverages": {
   "value": 0.6564897568012151,
   "cosine": 0.31297951360243037
  }
 },
 {
  "id": "t4-m5",
  "label": "m5 Geographic footprint",
  "data": {
   "value": 0.305238222603985,
   "coverage": 1,
   "metroCount": 55,
   "whiteSpace": [
    {
     "lat": 36.1627,
     "lon": -86.7816,
     "buyer": 0.8297116121273177,
     "metro": "Nashville",
     "target": 0.884416822221904,
     "buyerRel": 0.03096654841851887,
     "targetRel": 0.08567175851310516
    },
    {
     "lat": 33.5186,
     "lon": -86.8104,
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     "metro": "Birmingham",
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     "targetRel": 0.07239990799296525
    },
    {
     "lat": 43.615,
     "lon": -116.2023,
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     "metro": "Boise",
     "target": 0.8781957033171229,
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     "targetRel": 0.06890141442775621
    },
    {
     "lat": 32.7157,
     "lon": -117.1611,
     "buyer": 0.923580355741573,
     "metro": "San Diego",
     "target": 0.9922287404376406,
     "buyerRel": -0.0076775953929605345,
     "targetRel": 0.060970789303107065
    },
    {
     "lat": 35.4676,
     "lon": -97.5164,
     "buyer": 0.7735162122542768,
     "metro": "Oklahoma City",
     "target": 0.8474067701964947,
     "buyerRel": -0.014814723137858476,
     "targetRel": 0.059075834804359406
    },
    {
     "lat": 38.5816,
     "lon": -121.4944,
     "buyer": 0.8765066584615301,
     "metro": "Sacramento",
     "target": 0.9296317741519149,
     "buyerRel": 0.004882783425848691,
     "targetRel": 0.0580078991162335
    },
    {
     "lat": 30.3322,
     "lon": -81.6557,
     "buyer": 0.8500371301561284,
     "metro": "Jacksonville",
     "target": 0.8845422839863555,
     "buyerRel": 0.021321232330591355,
     "targetRel": 0.055826386160818475
    },
    {
     "lat": 21.3069,
     "lon": -157.8583,
     "buyer": 0.9291044691055944,
     "metro": "Honolulu",
     "target": 0.9786902870783553,
     "buyerRel": 0.005809280782782311,
     "targetRel": 0.05539509875554316
    }
   ],
   "correlation": -0.38952355479203005,
   "strongholds": [
    {
     "lat": 29.9511,
     "lon": -90.0715,
     "buyer": 0.793145078759221,
     "metro": "New Orleans",
     "target": 0.8322481900662551,
     "buyerRel": 0.04572248364468401,
     "targetRel": 0.08482559495171804
    },
    {
     "lat": 36.8529,
     "lon": -75.978,
     "buyer": 0.8930670085141974,
     "metro": "Virginia Beach",
     "target": 0.8814829318570365,
     "buyerRel": 0.0700605585580869,
     "targetRel": 0.058476481900926025
    },
    {
     "lat": 61.2181,
     "lon": -149.9003,
     "buyer": 0.8988125680292488,
     "metro": "Anchorage",
     "target": 0.9075616090326785,
     "buyerRel": 0.042952844705860804,
     "targetRel": 0.05170188570929046
    }
   ],
   "whiteSpaceCount": 10,
   "relativeToCohort": true
  },
  "shortlistAverages": {
   "value": 0.460515719992653,
   "correlation": -0.07896856001469411
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 },
 {
  "id": "t4-m6",
  "label": "m6 Momentum",
  "data": {
   "z": null,
   "note": "Qloo has no trending history for the 12 weeks to 2026-10-24.",
   "value": null,
   "priorSd": null,
   "coverage": 0,
   "priorMean": null,
   "normalised": false,
   "recentMean": null
  },
  "shortlistAverages": {}
 },
 {
  "id": "t4-profile",
  "label": "Qloo entity profile: Vuori",
  "data": {
   "name": "Vuori",
   "drivers": [
    {
     "name": "Athletic Brewing Co",
     "score": 0.254356914871233
    },
    {
     "name": "On",
     "score": 0.2505611225049008
    },
    {
     "name": "HOKA",
     "score": 0.24881692489080545
    },
    {
     "name": "Tracksmith",
     "score": 0.24626503773306066
    }
   ],
   "ownership": "unknown",
   "keyMarkets": [
    "United States",
    "Canada",
    "United Kingdom",
    "Australia"
   ],
   "popularity": 0.849824549507552,
   "screenRank": 8,
   "foundedYear": 2015,
   "priceRangeUsd": [
    60,
    150
   ],
   "ultimateParent": null,
   "forwardAffinity": 0.9088187591233361,
   "competitorBrands": [
    "Lululemon",
    "Alo Yoga",
    "Outdoor Voices",
    "Rhone",
    "On Running"
   ],
   "sharedCategories": [
    {
     "name": "Fashion",
     "score": 0.7307481702311143
    },
    {
     "name": "Fashion",
     "score": 0.7292849950590256
    },
    {
     "name": "Athletic",
     "score": 0.7289855573312215
    },
    {
     "name": "Innovative",
     "score": 0.7274399203995217
    },
    {
     "name": "Active",
     "score": 0.7273849283473037
    },
    {
     "name": "Comfort",
     "score": 0.7269974948214394
    }
   ],
   "knownPartnerships": [
    "Livvy Dunne",
    "Jared Goff",
    "Arch Manning"
   ],
   "marketPositioning": "A premium performance apparel brand offering high-quality, versatile clothing for the active, comfort-focused consumer."
  },
  "shortlistAverages": {}
 },
 {
  "id": "t4-score",
  "label": "Composite score",
  "data": {
   "F": 65.18381311047253,
   "points": {
    "m1": 31.809055723846058,
    "m2": 7.210242587601079,
    "m3": 12.645677938445544,
    "m4": 9.158290823380048,
    "m5": 4.360546037199786,
    "m6": 0
   },
   "coverage": 0.7
  },
  "shortlistAverages": {
   "F": 66.89621770116648,
   "coverage": 0.68125
  }
 }
]