Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t4-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t4-m1",
"label": "m1 Two-way audience affinity",
"data": {
"a": 0.8038394728726235,
"b": 0.8038394728726235,
"ratio": 1,
"value": 0.8038394728726235,
"reverse": [
{
"id": "9B8B279C-B777-4293-8121-B8174970B57D",
"name": "Los Angeles Dodgers",
"affinity": 0.8038394728726235
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8058428397073507,
"b": 0.8058428397073507,
"ratio": 1,
"value": 0.8058428397073506
}
},
{
"id": "t4-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.3549415515409138,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:american_football",
"name": "american football",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rhythm_blues",
"name": "rhythm & blues",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:tortillas",
"name": "Tortillas",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:mexican_american",
"name": "mexican american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:latino",
"name": "latino",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:female_protagonist",
"name": "female protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:specialty_dish:place:guacamole_chips",
"name": "Guacamole Chips",
"subtype": "urn:tag:specialty_dish:place"
}
],
"targetOnly": [
{
"id": "urn:tag:specialty_dish:place:apple_strudel",
"name": "Apple Strudel",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:hip_hop",
"name": "hip hop",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:rapper",
"name": "rapper",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:african_american_protagonist",
"name": "african american protagonist",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:gangsta_rap",
"name": "Gangsta Rap",
"subtype": "urn:tag:genre:music"
}
],
"unionCount": 74,
"sharedCount": 26,
"buyerTop20MissingShare": 0.25
},
"shortlistAverages": {
"value": 0.26208447790247186,
"sharedCount": 21.75,
"buyerTop20MissingShare": 0.475
}
},
{
"id": "t4-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8866302516845402,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Swishahouse",
"affinity": 0.9218230672350116
},
{
"name": "Boosie Badazz",
"affinity": 0.9230502958646399
},
{
"name": "Yo Gotti",
"affinity": 0.9251004310096752
}
],
"label": "Music",
"score": 0.9446170093456877,
"shared": [
{
"name": "Curren$y",
"affinity": 0.9752056582680937
},
{
"name": "Cam'ron",
"affinity": 0.9743325934364184
},
{
"name": "The Notorious B.I.G.",
"affinity": 0.9736470563359637
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Arrested Development",
"affinity": 0.863403391701845
},
{
"name": "It's Always Sunny in Philadelphia",
"affinity": 0.8679903478711954
},
{
"name": "Running Wilde",
"affinity": 0.8802486791323324
}
],
"label": "TV",
"score": 0.9000948103229647,
"shared": [
{
"name": "Ballers",
"affinity": 0.9815765001186946
},
{
"name": "Brockmire",
"affinity": 0.9269457091158994
},
{
"name": "Coach",
"affinity": 0.9186729312377645
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "McFarland, USA",
"affinity": 0.8279293005147611
},
{
"name": "Nowitzki: The Perfect Shot",
"affinity": 0.8350795938714217
},
{
"name": "Varsity Blues",
"affinity": 0.835524898183781
}
],
"label": "Film",
"score": 0.8637594242064682,
"shared": [
{
"name": "Coach Carter",
"affinity": 0.9100116433763101
},
{
"name": "Glory Road",
"affinity": 0.8895060757462211
},
{
"name": "More Than a Game",
"affinity": 0.8881562785475653
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The YoYoYo Podcast w/Martin & Hooter",
"affinity": 0.8014847893740942
},
{
"name": "About Last Night",
"affinity": 0.80877580710832
},
{
"name": "Bertcast",
"affinity": 0.8102064510793461
}
],
"label": "Podcasts",
"score": 0.8380497628630406,
"shared": [
{
"name": "I AM RAPAPORT: STEREO PODCAST",
"affinity": 0.9100911442436296
},
{
"name": "THIS THAT & THE THIRD WITH GMOODY",
"affinity": 0.8864622418285203
},
{
"name": "How Neal Feel",
"affinity": 0.883188695501808
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8441854633559238,
"domains[0].score": 0.8794888506674802,
"domains[1].score": 0.8836269856142132,
"domains[2].score": 0.8086589764417401,
"domains[3].score": 0.804967040700262
}
},
{
"id": "t4-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.21,
"female": -0.21,
"25_to_29": -0.1,
"30_to_34": -0.7000000000000001,
"35_to_44": -0.53,
"45_to_54": 0.22,
"55_and_older": 0.33,
"24_and_younger": 0.36
},
"value": 0.9069689035499362,
"cosine": 0.8139378070998724,
"target": {
"male": 0.78,
"female": -0.78,
"25_to_29": -0.07,
"30_to_34": -0.72,
"35_to_44": -0.51,
"45_to_54": 0.30000000000000004,
"55_and_older": 0.12,
"24_and_younger": 0.18
},
"coverage": 1,
"biggestGap": {
"buyer": 0.21,
"bucket": "male",
"target": 0.78
}
},
"shortlistAverages": {
"value": 0.5129090961869054,
"cosine": 0.02581819237381071
}
},
{
"id": "t4-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.32965793511095626,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 39.9526,
"lon": -75.1652,
"buyer": 0.886243619334895,
"metro": "Philadelphia",
"target": 0.9371000149712283,
"buyerRel": -0.0680209463236271,
"targetRel": -0.017164550687293834
},
{
"lat": 40.7128,
"lon": -74.006,
"buyer": 0.9277621396874952,
"metro": "New York",
"target": 0.9142626523278358,
"buyerRel": -0.03799999557565281,
"targetRel": -0.05149948293531226
},
{
"lat": 41.8781,
"lon": -87.6298,
"buyer": 0.9369385202202375,
"metro": "Chicago",
"target": 0.9030803891187353,
"buyerRel": -0.026636719026512434,
"targetRel": -0.06049485012801459
},
{
"lat": 35.1495,
"lon": -90.049,
"buyer": 0.7888971113234295,
"metro": "Memphis",
"target": 0.7895360551481871,
"buyerRel": -0.08388905580876516,
"targetRel": -0.08325011198400756
},
{
"lat": 33.749,
"lon": -84.388,
"buyer": 0.9192048906814938,
"metro": "Atlanta",
"target": 0.8504476464165849,
"buyerRel": -0.028202428204356922,
"targetRel": -0.09695967246926585
},
{
"lat": 42.3314,
"lon": -83.0458,
"buyer": 0.8726241648169619,
"metro": "Detroit",
"target": 0.8341380496097217,
"buyerRel": -0.06366034663601261,
"targetRel": -0.10214646184325282
},
{
"lat": 41.4993,
"lon": -81.6944,
"buyer": 0.8662737132965914,
"metro": "Cleveland",
"target": 0.8251726110857714,
"buyerRel": -0.07152915049075081,
"targetRel": -0.11263025270157079
},
{
"lat": 39.2904,
"lon": -76.6122,
"buyer": 0.8511852724968442,
"metro": "Baltimore",
"target": 0.7992373284533911,
"buyerRel": -0.06503757303932489,
"targetRel": -0.11698551708277793
}
],
"correlation": -0.3406841297780875,
"strongholds": [
{
"lat": 32.7157,
"lon": -117.1611,
"buyer": 0.9991776483152878,
"metro": "San Diego",
"target": 0.8377784964040073,
"buyerRel": 0.03613923205339131,
"targetRel": -0.1252599198578892
},
{
"lat": 37.3382,
"lon": -121.8863,
"buyer": 0.9808622670867017,
"metro": "San Jose",
"target": 0.8281579369890179,
"buyerRel": 0.028624991795488386,
"targetRel": -0.12407933830219542
}
],
"whiteSpaceCount": 8,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.43391156033354505,
"correlation": -0.13217687933290995
}
},
{
"id": "t4-m6",
"label": "m6 Momentum",
"data": {
"z": null,
"note": "Qloo's trending series did not move for this brand or the cohort in the 12 weeks to 2026-10-23, so momentum is not measurable for this window.",
"value": null,
"priorSd": null,
"coverage": 0,
"priorMean": null,
"normalised": true,
"recentMean": null
},
"shortlistAverages": {}
},
{
"id": "t4-profile",
"label": "Qloo entity profile: Mitchell & Ness",
"data": {
"name": "Mitchell & Ness",
"drivers": [
{
"name": "Los Angeles Dodgers",
"score": 1
}
],
"ownership": "part_of_other",
"keyMarkets": [
"United States",
"Canada",
"United Kingdom",
"Japan"
],
"popularity": 0.9725381837907477,
"screenRank": 4,
"foundedYear": 1904,
"priceRangeUsd": [
35,
300
],
"ultimateParent": "Fanatics",
"forwardAffinity": 0.8038394728726235,
"competitorBrands": [
"New Era",
"Starter",
"Champion",
"Nike"
],
"sharedCategories": [],
"knownPartnerships": [
"NBA",
"MLB",
"NFL",
"NHL"
],
"marketPositioning": "A premium heritage brand offering authentic, high-quality reproduction sports apparel for fans and streetwear enthusiasts."
},
"shortlistAverages": {}
},
{
"id": "t4-score",
"label": "Composite score",
"data": {
"F": 68.5044735130108,
"points": {
"m1": 29.61513847425455,
"m2": 3.7362268583254084,
"m3": 18.665900035464006,
"m4": 9.547041089999329,
"m5": 6.9401670549675005,
"m6": 0
},
"coverage": 0.95
},
"shortlistAverages": {
"F": 64.75407958362149,
"coverage": 0.9500000000000001
}
}
]