Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t2-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t2-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.921031073359875,
"ratio": 1,
"value": 0.9210310733598751,
"reverse": [
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"id": "D4AD32CC-571E-4DBC-AD6A-D9C53D98D999",
"name": "Chicago Bulls",
"affinity": 0.921031073359875
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8917794070251019,
"b": 0.8917794070251019,
"ratio": 1,
"value": 0.891779407025102
}
},
{
"id": "t2-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.40109890109890095,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:american_football",
"name": "american football",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:trap",
"name": "trap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:ice_cream_sandwich",
"name": "Ice Cream Sandwich",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:music:chicago",
"name": "chicago",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:soul",
"name": "soul",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:place:restaurant:european",
"name": "European",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:new_york_city",
"name": "new york city",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:place:stadium",
"name": "Stadium",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:veal_parmesan",
"name": "Veal Parmesan",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:car",
"name": "car",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:california",
"name": "california",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:police",
"name": "police",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 73,
"sharedCount": 27,
"buyerTop20MissingShare": 0.25
},
"shortlistAverages": {
"value": 0.3545728547479838,
"sharedCount": 26.125,
"buyerTop20MissingShare": 0.3375
}
},
{
"id": "t2-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8519188358236995,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Rae Sremmurd",
"affinity": 0.777603310029909
},
{
"name": "21 Savage",
"affinity": 0.7776148771333058
},
{
"name": "Quavo",
"affinity": 0.7816469087770862
}
],
"label": "Music",
"score": 0.7938292294664232,
"shared": [
{
"name": "Bobby Shmurda",
"affinity": 0.8071256778750953
},
{
"name": "Jay Rock",
"affinity": 0.8069753004845488
},
{
"name": "YG",
"affinity": 0.8068209960802737
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "The Offer",
"affinity": 0.8913335830012458
},
{
"name": "The Last Dance",
"affinity": 0.8965481103342671
},
{
"name": "Tiger",
"affinity": 0.9011507530912295
}
],
"label": "TV",
"score": 0.9180926201599054,
"shared": [
{
"name": "Ballers",
"affinity": 0.9816285497758254
},
{
"name": "30 for 30",
"affinity": 0.9377198838293106
},
{
"name": "Colin in Black & White",
"affinity": 0.9349264379282035
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "Stephen Curry: Underrated",
"affinity": 0.8117069703831846
},
{
"name": "Shooting Stars",
"affinity": 0.8149994403144192
},
{
"name": "Rise",
"affinity": 0.8199297166247456
}
],
"label": "Film",
"score": 0.8427398202981417,
"shared": [
{
"name": "Iverson",
"affinity": 0.873897167032822
},
{
"name": "Coach Carter",
"affinity": 0.8719895124814361
},
{
"name": "More Than a Game",
"affinity": 0.8683217724125536
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The Athletic NBA Daily",
"affinity": 0.8177887162107548
},
{
"name": "The Starters",
"affinity": 0.8248267293653051
},
{
"name": "Hoops on Fox Podcast",
"affinity": 0.8345496822814914
}
],
"label": "Podcasts",
"score": 0.8530136733703276,
"shared": [
{
"name": "The Herd with Colin Cowherd",
"affinity": 0.8855903253569768
},
{
"name": "The Bill Simmons Podcast",
"affinity": 0.8798854248850349
},
{
"name": "The Ryen Russillo Podcast",
"affinity": 0.8794082491286692
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8841334655475053,
"domains[0].score": 0.9164584390301476,
"domains[1].score": 0.9181011755683315,
"domains[2].score": 0.8396970546564967,
"domains[3].score": 0.8622771929350453
}
},
{
"id": "t2-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.55,
"female": -0.55,
"25_to_29": 0.21,
"30_to_34": -0.81,
"35_to_44": -0.56,
"45_to_54": 0.01,
"55_and_older": 0.02,
"24_and_younger": 0.02
},
"value": 0.7281933814690815,
"cosine": 0.45638676293816305,
"target": {
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"female": -0.73,
"25_to_29": -0.03,
"30_to_34": 0.06,
"35_to_44": 0.01,
"45_to_54": 0.16,
"55_and_older": -0.6900000000000001,
"24_and_younger": -0.06
},
"coverage": 1,
"biggestGap": {
"buyer": -0.81,
"bucket": "30_to_34",
"target": 0.06
}
},
"shortlistAverages": {
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"cosine": 0.3767149434828121
}
},
{
"id": "t2-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.394644968121868,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
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"lon": -78.8784,
"buyer": 0.8143400826658372,
"metro": "Buffalo",
"target": 0.975721542654899,
"buyerRel": -0.09041931199092956,
"targetRel": 0.07096214799813216
},
{
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"lon": -118.2437,
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"metro": "Los Angeles",
"target": 0.9698240264315766,
"buyerRel": -0.024511878244730223,
"targetRel": 0.003666624886677128
},
{
"lat": 38.5816,
"lon": -121.4944,
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"metro": "Sacramento",
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"buyerRel": -0.0779376495938946,
"targetRel": 0.0028438193014290736
},
{
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"lon": -95.3698,
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"metro": "Houston",
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},
{
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"metro": "San Jose",
"target": 0.9246961895723682,
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"targetRel": -0.005744331376313139
},
{
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"lon": -74.006,
"buyer": 0.9374205437764477,
"metro": "New York",
"target": 0.9559924100522847,
"buyerRel": -0.0268733302748424,
"targetRel": -0.008301463999005332
},
{
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"metro": "San Francisco",
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"targetRel": -0.018087880999851702
}
],
"correlation": -0.21071006375626394,
"strongholds": [
{
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"lon": -112.074,
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"metro": "Phoenix",
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"targetRel": 0.007144807681057741
},
{
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"targetRel": -0.01592789900038838
},
{
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"metro": "Tampa",
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}
],
"whiteSpaceCount": 7,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.4345477483481854,
"correlation": -0.1309045033036292
}
},
{
"id": "t2-m6",
"label": "m6 Momentum",
"data": {
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"value": 0.5126915840819419,
"priorSd": 0.0011194836452783396,
"coverage": 1,
"priorMean": -0.11241170149881974,
"normalised": true,
"recentMean": -0.1108887114089867
},
"shortlistAverages": {
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"value": 0.5190505698831609
}
},
{
"id": "t2-profile",
"label": "Qloo entity profile: New Era Cap",
"data": {
"name": "New Era Cap",
"drivers": [
{
"name": "Chicago Bulls",
"score": 1
}
],
"ownership": "unknown",
"keyMarkets": [
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"Japan",
"Australia",
"Europe"
],
"popularity": 0.9843026902408842,
"screenRank": 2,
"foundedYear": 1920,
"priceRangeUsd": [
25,
60
],
"ultimateParent": null,
"forwardAffinity": 0.921031073359875,
"competitorBrands": [
"Mitchell & Ness",
"Fanatics",
"'47",
"Under Armour"
],
"sharedCategories": [],
"knownPartnerships": [
"MLB",
"NFL",
"NBA",
"NHL",
"Spike Lee"
],
"marketPositioning": "The definitive, authentic market leader in licensed sports headwear that transitions seamlessly from the playing field to daily streetwear."
},
"shortlistAverages": {}
},
{
"id": "t2-score",
"label": "Composite score",
"data": {
"F": 71.02374439259651,
"points": {
"m1": 32.23608756759563,
"m2": 4.010989010989009,
"m3": 17.03837671647399,
"m4": 7.281933814690815,
"m5": 7.89289936243736,
"m6": 2.56345792040971
},
"coverage": 1
},
"shortlistAverages": {
"F": 70.6104596381021
}
}
]