Licensing / co-brand

Bulls streetwear collaboration

Buyer audience: Chicago Bulls · started Oct 27, 01:23 PM UTC · Qloo calls: 71 live, 51 from cache

Pipeline Ablation

Screened

Analysed

Verdicts

2 watch, 6 advance

Claims judged

59 kept, 21 rejected

Outreach drafts

6 awaiting approval

Ranked shortlist

#	Target	F	Verdict	m1	m2	m3	m4	m5	m6	Coverage
1	Air Jordan Product Line Part of another group: Nike, Inc.	75.8	Advance	0.93	0.52	0.93	0.69	0.50	0.49	100%
2	Mitchell & Ness Part of another group: Fanatics	75.3	Advance	0.87	0.55	0.89	0.96	0.45	0.57	100%
3	Under Armour Independent	72.3	Advance	0.91	0.28	0.87	0.78	0.50	0.48	100%
4	New Era Cap Owner unknown	71.0	Advance	0.92	0.40	0.85	0.73	0.39	0.51	100%
5	Nike Independent	70.9	Advance	0.91	0.29	0.91	0.60	0.48	0.49	100%
6	47 Part of another group: Twins Enterprise, Inc.	70.1	Advance	0.88	0.39	0.87	0.69	0.40	0.61	100%
7	Adidas Independent	65.2	Watch	0.86	0.20	0.88	0.57	0.37	0.50	100%
8	Puma Independent	64.3	Watch	0.85	0.22	0.87	0.49	0.37	0.50	100%

m1 two-way affinity · m2 taste overlap · m3 cross-domain agreement · m4 demographics · m5 geographic footprint · m6 momentum. “–” = Qloo could not measure it; it drops out of F rather than counting as zero.

Number check passed: 27 number(s), all in the evidence ledger.Written from the ledger template

Bulls streetwear collaboration

Buyer audience: Chicago Bulls. Run 2026-10-27; momentum window to 2025-10-01.

#	Target	F	Verdict	Coverage
1	Air Jordan Product Line	75.8	ADVANCE	100%
2	Mitchell & Ness	75.3	ADVANCE	100%
3	Under Armour	72.3	ADVANCE	100%
4	New Era Cap	71.0	ADVANCE	100%
5	Nike	70.9	ADVANCE	100%
6	47	70.1	ADVANCE	100%
7	Adidas	65.2	WATCH	100%
8	Puma	64.3	WATCH	100%

Outreach

5 draft(s) waiting for human approval in the approvals inbox. Nothing sends without it.

Whole universe: stage-1 screen (18 brands)

One Qloo rank call scores every candidate for the buyer’s audience (forward affinity). The top 8 plus pinned brands get the full analysis.

#	Brand	Forward affinity	Qloo popularity	Ownership	Analysed
1	Air Jordan Product Line	0.93	1.00	Part of another group	yes
2	New Era Cap	0.92	0.98	Owner unknown	yes
3	Under Armour	0.91	1.00	Independent	yes
4	Nike	0.91	1.00	Independent	yes
5	47	0.88	0.93	Part of another group	yes
6	Mitchell & Ness	0.87	0.97	Part of another group	yes
7	Adidas	0.86	1.00	Independent	yes
8	Puma	0.85	1.00	Independent	yes
9	Supreme	0.85	1.00	Part of another group
10	Kith	0.83	0.99	Owner unknown
11	Fear Of God	0.83	0.99	Owner unknown
12	Converse	0.82	1.00	Part of another group
13	Vans	0.82	1.00	Part of another group
14	Champion	0.80	1.00	Part of another group
15	Off-white	0.80	1.00	Part of another group
16	Stüssy	0.80	1.00	Owner unknown
17	A Bathing Ape	0.79	1.00	Part of another group
18	Carhartt	0.73	0.97	Owner unknown

Momentum window: 24 weeks to 2025-10-01, relative to a cohort of 9 brands.

Run log

Resolving 20 name(s) against Qloo's brand catalogue...
1 name(s) are ambiguous in Qloo. Confirm them to continue.
Confirmed 0 name(s), dropped 1.
Resolving 19 name(s) against Qloo's brand catalogue...
Buyer signal: Chicago Bulls. Universe: 18 brands.
Ranking 18 brands against the buyer's audience...
Shortlisted 8: Air Jordan Product Line, New Era Cap, Under Armour, Nike, 47, Mitchell & Ness, Adidas, Puma.
Analysing 8 target(s) on six audience metrics (asking Qloo ~80 questions)...
Qloo evidence in for Nike (1/8).
Qloo evidence in for New Era Cap (2/8).
Qloo evidence in for 47 (3/8).
Qloo evidence in for Mitchell & Ness (4/8).
Qloo evidence in for Adidas (5/8).
Qloo evidence in for Air Jordan Product Line (6/8).
Qloo evidence in for Under Armour (7/8).
Qloo evidence in for Puma (8/8).
Analysed Air Jordan Product Line (1/8): 6/6 metrics measured.
Analysed Under Armour (2/8): 6/6 metrics measured.
Analysed Nike (3/8): 6/6 metrics measured.
Analysed 47 (5/8): 6/6 metrics measured.
Analysed New Era Cap (4/8): 6/6 metrics measured.
Analysed Mitchell & Ness (6/8): 6/6 metrics measured.
Analysed Adidas (7/8): 6/6 metrics measured.
Analysed Puma (8/8): 6/6 metrics measured.
Scoring in code: composite, coverage, red flags...
Scored 8 target(s): 6 ADVANCE, 2 WATCH (before debate).
Debating 8 target(s): bull vs bear, judged in code against the ledger...
Air Jordan Product Line: 6 of 10 claims validated -> ADVANCE.
Bear claim rejected for Air Jordan Product Line: cites m4 Demographic alignment "cosine" = 0.3878 as a weakness, but it is above the shortlist average (0.3767)
Bear claim rejected for Air Jordan Product Line: cites m2 Taste-profile overlap "sharedCount" = 38 as a weakness, but it is above the shortlist average (26.125)
Bear claim rejected for Air Jordan Product Line: cites m5 Geographic footprint "correlation" = 0.0081 as a weakness, but it is above the shortlist average (-0.1309)
Nike: 8 of 10 claims validated -> ADVANCE.
Bear claim rejected for Nike: cites m5 Geographic footprint "correlation" = -0.0318 as a weakness, but it is above the shortlist average (-0.1309)
Bear claim rejected for Nike: cites Composite score "F" = 70.8721 as a weakness, but it is above the shortlist average (70.6105)
Under Armour: 7 of 10 claims validated -> ADVANCE.
Bear claim rejected for Under Armour: cited 0.3375 for m2 Taste-profile overlap "buyerTop20MissingShare", but the ledger says 0.35
Bear claim rejected for Under Armour: cited 0.1143 for m6 Momentum "z", but the ledger says -0.1054
Bear claim rejected for Under Armour: cites Composite score "F" = 72.3352 as a weakness, but it is above the shortlist average (70.6105)
Mitchell & Ness: 6 of 10 claims validated -> ADVANCE.
Bull claim rejected for Mitchell & Ness: cites m1 Two-way audience affinity "value" = 0.8697 as a strength, but it is below the shortlist average (0.8918)
Bull claim rejected for Mitchell & Ness: cites m3 Cross-domain agreement "domains[3].score" = 0.8619 as a strength, but it is below the shortlist average (0.8623)
Bear claim rejected for Mitchell & Ness: cites m2 Taste-profile overlap "buyerTop20MissingShare" = 0.1 as a weakness, but it is above the shortlist average (0.3375)
47: 8 of 10 claims validated -> ADVANCE.
Bull claim rejected for 47: cites m3 Cross-domain agreement "domains[3].score" = 0.8487 as a strength, but it is below the shortlist average (0.8623)
Bull claim rejected for 47: nothing to mitigate: the code rules did not raise NO_GEO_OVERLAP
Adidas: 6 of 10 claims validated -> WATCH.
Bull claim rejected for Adidas: cites m1 Two-way audience affinity "value" = 0.8606 as a strength, but it is below the shortlist average (0.8918)
Bull claim rejected for Adidas: cited 0.9181 for m3 Cross-domain agreement "domains[1].score", but the ledger says 0.9293
Bull claim rejected for Adidas: cites m3 Cross-domain agreement "domains[3].score" = 0.8485 as a strength, but it is below the shortlist average (0.8623)
New Era Cap: 8 of 10 claims validated -> ADVANCE.
Bull claim rejected for New Era Cap: "male" does not resolve to a number in t2-m4
Bull claim rejected for New Era Cap: nothing to mitigate: the code rules did not raise FADING
Puma: 10 of 10 claims validated -> WATCH.
Writing 8 IC memo(s); every number is checked against the ledger...
Memo for Air Jordan Product Line: 19 numbers checked, all in the ledger.
Memo for Under Armour: 18 numbers checked, all in the ledger.
Memo for New Era Cap: 28 numbers checked, all in the ledger.
Memo for Mitchell & Ness: 19 numbers checked, all in the ledger.
Memo for 47: 32 numbers checked, all in the ledger.
Memo for Nike: 18 numbers checked, all in the ledger.
Memo for Adidas: 31 numbers checked, all in the ledger.
Memo for Puma: 35 numbers checked, all in the ledger.
Acting: pipeline board, outreach drafts (human approval required), monitor registration...
Pipeline updated for 8 target(s); 6 outreach draft(s) waiting for approval.
Done: 6 ADVANCE, 2 WATCH.