Requests as sent (the API key travels in a header and is never logged). Responses are cached privately on the server.
Evidence rows (what bull, bear and the judge see)
[
{
"id": "t8-flags",
"label": "Red flags (code rules)",
"data": {
"flags": []
},
"shortlistAverages": {}
},
{
"id": "t8-m1",
"label": "m1 Two-way audience affinity",
"data": {
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"b": 0.8534493933197222,
"ratio": 1,
"value": 0.8534493933197222,
"reverse": [
{
"id": "D4AD32CC-571E-4DBC-AD6A-D9C53D98D999",
"name": "Chicago Bulls",
"affinity": 0.8534493933197222
}
],
"coverage": 1
},
"shortlistAverages": {
"a": 0.8917794070251019,
"b": 0.8917794070251019,
"ratio": 1,
"value": 0.891779407025102
}
},
{
"id": "t8-m2",
"label": "m2 Taste-profile overlap",
"data": {
"value": 0.21660305343511457,
"shared": [
{
"id": "urn:tag:genre:music:hip_hop",
"name": "Hip Hop",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:rap",
"name": "rap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:electronic",
"name": "electronic",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:genre:music:trap",
"name": "trap",
"subtype": "urn:tag:genre:music"
},
{
"id": "urn:tag:keyword:media:friendship",
"name": "friendship",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:family_relationships",
"name": "family relationships",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:friend",
"name": "friend",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:genre:music:rhythm_blues",
"name": "rhythm & blues",
"subtype": "urn:tag:genre:music"
}
],
"coverage": 1,
"buyerOnly": [
{
"id": "urn:tag:specialty_dish:place:ice_cream_sandwich",
"name": "Ice Cream Sandwich",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:genre:place:restaurant:american",
"name": "American",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:keyword:media:african_american",
"name": "african american",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:basketball",
"name": "basketball",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:american_football",
"name": "american football",
"subtype": "urn:tag:keyword:media"
}
],
"targetOnly": [
{
"id": "urn:tag:genre:place:hotel",
"name": "Hotel",
"subtype": "urn:tag:genre:place"
},
{
"id": "urn:tag:specialty_dish:place:banana_bread",
"name": "Banana Bread",
"subtype": "urn:tag:specialty_dish:place"
},
{
"id": "urn:tag:keyword:media:chinese_drama",
"name": "chinese drama",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:murder",
"name": "murder",
"subtype": "urn:tag:keyword:media"
},
{
"id": "urn:tag:keyword:media:love",
"name": "love",
"subtype": "urn:tag:keyword:media"
}
],
"unionCount": 82,
"sharedCount": 18,
"buyerTop20MissingShare": 0.55
},
"shortlistAverages": {
"value": 0.3545728547479838,
"sharedCount": 26.125,
"buyerTop20MissingShare": 0.3375
}
},
{
"id": "t8-m3",
"label": "m3 Cross-domain agreement",
"data": {
"value": 0.8744703646174332,
"domains": [
{
"type": "urn:entity:artist",
"clash": [
{
"name": "Chief Keef",
"affinity": 0.9284353208752212
},
{
"name": "MadeinTYO",
"affinity": 0.9348693383404785
},
{
"name": "21 Savage",
"affinity": 0.937943965130464
}
],
"label": "Music",
"score": 0.9501218990884681,
"shared": [
{
"name": "French Montana",
"affinity": 0.9742688775490324
},
{
"name": "2 Chainz",
"affinity": 0.9683152419777648
},
{
"name": "Migos",
"affinity": 0.967682549025316
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:tv_show",
"clash": [
{
"name": "Ballers",
"affinity": 0.888240955487317
},
{
"name": "The Offer",
"affinity": 0.9001105651941402
},
{
"name": "The Defiant Ones",
"affinity": 0.9091898778622519
}
],
"label": "TV",
"score": 0.921807609721016,
"shared": [
{
"name": "The Last Dance",
"affinity": 0.9502992587662414
},
{
"name": "Welcome to Wrexham",
"affinity": 0.9484270676390486
},
{
"name": "Beckham",
"affinity": 0.9429800118853026
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:movie",
"clash": [
{
"name": "He Got Game",
"affinity": 0.7740491001026449
},
{
"name": "Rebound: The Legend of Earl 'The Goat' Manigault",
"affinity": 0.7847175153741218
},
{
"name": "Boyz n the Hood",
"affinity": 0.7863307292611778
}
],
"label": "Film",
"score": 0.8187015820658046,
"shared": [
{
"name": "Hustle",
"affinity": 0.8691560604699597
},
{
"name": "American Underdog",
"affinity": 0.8652290631743625
},
{
"name": "Creed III",
"affinity": 0.86268884639028
}
],
"expected": 25,
"returned": 25
},
{
"type": "urn:entity:podcast",
"clash": [
{
"name": "The Athletic NBA Daily",
"affinity": 0.7732038214638642
},
{
"name": "The Lowe Post",
"affinity": 0.7760147500673213
},
{
"name": "The Starters",
"affinity": 0.7775213141883232
}
],
"label": "Podcasts",
"score": 0.8072503675944445,
"shared": [
{
"name": "First Take",
"affinity": 0.8637167850226605
},
{
"name": "Jalen & Jacoby",
"affinity": 0.8603735962032577
},
{
"name": "The Chronicles of Redick",
"affinity": 0.8565066309386711
}
],
"expected": 25,
"returned": 25
}
],
"coverage": 1
},
"shortlistAverages": {
"value": 0.8841334655475053,
"domains[0].score": 0.9164584390301476,
"domains[1].score": 0.9181011755683315,
"domains[2].score": 0.8396970546564967,
"domains[3].score": 0.8622771929350453
}
},
{
"id": "t8-m4",
"label": "m4 Demographic alignment",
"data": {
"buyer": {
"male": 0.55,
"female": -0.55,
"25_to_29": 0.21,
"30_to_34": -0.81,
"35_to_44": -0.56,
"45_to_54": 0.01,
"55_and_older": 0.02,
"24_and_younger": 0.02
},
"value": 0.4868153644813582,
"cosine": -0.026369271037283572,
"target": {
"male": 0.19,
"female": -0.19,
"25_to_29": 0.2,
"30_to_34": 0.31,
"35_to_44": 0.03,
"45_to_54": -0.49,
"55_and_older": -0.56,
"24_and_younger": 0.16
},
"coverage": 1,
"biggestGap": {
"buyer": -0.81,
"bucket": "30_to_34",
"target": 0.31
}
},
"shortlistAverages": {
"value": 0.6883574717414059,
"cosine": 0.3767149434828121
}
},
{
"id": "t8-m5",
"label": "m5 Geographic footprint",
"data": {
"value": 0.371430116021764,
"coverage": 1,
"metroCount": 55,
"whiteSpace": [
{
"lat": 38.9072,
"lon": -77.0369,
"buyer": 0.888113819622662,
"metro": "Washington, DC",
"target": 0.9574118280884025,
"buyerRel": -0.03401039571342568,
"targetRel": 0.035287612752314845
},
{
"lat": 42.3601,
"lon": -71.0589,
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"metro": "Boston",
"target": 0.9638577208396526,
"buyerRel": -0.0716662843189193,
"targetRel": 0.03255634416315256
},
{
"lat": 39.2904,
"lon": -76.6122,
"buyer": 0.8461888373210822,
"metro": "Baltimore",
"target": 0.9410452532623864,
"buyerRel": -0.06358960664175106,
"targetRel": 0.03126680929955317
},
{
"lat": 41.7658,
"lon": -72.6734,
"buyer": 0.8384254466398543,
"metro": "Hartford",
"target": 0.934530656930056,
"buyerRel": -0.06801779433138855,
"targetRel": 0.028087415958813144
},
{
"lat": 41.824,
"lon": -71.4128,
"buyer": 0.8155106444392848,
"metro": "Providence",
"target": 0.9357180259560756,
"buyerRel": -0.09241854138720607,
"targetRel": 0.027788840129584713
},
{
"lat": 29.9511,
"lon": -90.0715,
"buyer": 0.8635111011299903,
"metro": "New Orleans",
"target": 0.9217789835917392,
"buyerRel": -0.03648790422888604,
"targetRel": 0.021779978232862818
},
{
"lat": 40.7128,
"lon": -74.006,
"buyer": 0.9374205437764477,
"metro": "New York",
"target": 0.9824706082797211,
"buyerRel": -0.0268733302748424,
"targetRel": 0.018176734228431024
},
{
"lat": 39.9526,
"lon": -75.1652,
"buyer": 0.8906865048842285,
"metro": "Philadelphia",
"target": 0.9676256556848055,
"buyerRel": -0.06004835577736978,
"targetRel": 0.016890795023207228
}
],
"correlation": -0.25713976795647203,
"strongholds": [
{
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"lon": -82.4572,
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"metro": "Tampa",
"target": 0.9532097227815421,
"buyerRel": 0.0040626984707738956,
"targetRel": 0.020263185170310005
},
{
"lat": 28.5383,
"lon": -81.3792,
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"metro": "Orlando",
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"targetRel": 0.0226507007117156
}
],
"whiteSpaceCount": 8,
"relativeToCohort": true
},
"shortlistAverages": {
"value": 0.4345477483481854,
"correlation": -0.1309045033036292
}
},
{
"id": "t8-m6",
"label": "m6 Momentum",
"data": {
"z": -0.025980873981490404,
"value": 0.49566985433641825,
"priorSd": 0.0004233064911459226,
"coverage": 1,
"priorMean": -0.2215004008178867,
"normalised": true,
"recentMean": -0.2220200182975165
},
"shortlistAverages": {
"z": 0.11430341929896531,
"value": 0.5190505698831609
}
},
{
"id": "t8-profile",
"label": "Qloo entity profile: Puma",
"data": {
"name": "Puma",
"drivers": [
{
"name": "Chicago Bulls",
"score": 1
}
],
"ownership": "independent",
"keyMarkets": [
"Europe",
"North America",
"Asia-Pacific",
"Latin America"
],
"popularity": 0.9990930819955587,
"screenRank": 8,
"foundedYear": 1948,
"priceRangeUsd": [
25,
250
],
"ultimateParent": "Puma SE",
"forwardAffinity": 0.8534493933197222,
"competitorBrands": [
"Nike",
"Adidas",
"Reebok",
"Under Armour",
"New Balance"
],
"sharedCategories": [],
"knownPartnerships": [
"Scuderia Ferrari",
"Manchester City FC",
"A$AP Rocky",
"Salehe Bembury",
"Formula 1"
],
"marketPositioning": "Mass-market performance and lifestyle sports brand competing on technical innovation and cultural collaborations."
},
"shortlistAverages": {}
},
{
"id": "t8-score",
"label": "Composite score",
"data": {
"F": 64.30127182982103,
"points": {
"m1": 29.87072876619028,
"m2": 2.1660305343511457,
"m3": 17.489407292348666,
"m4": 4.868153644813582,
"m5": 7.42860232043528,
"m6": 2.478349271682091
},
"coverage": 1
},
"shortlistAverages": {
"F": 70.6104596381021
}
}
]